How should commercial banks strengthen reputation risk management?

Commercial banks should strengthen reputation risk management: actively strengthen system construction, actively eliminate potential reputation risk hidden dangers, and organize reputation risk drills.

1. Actively strengthen system construction. In accordance with the requirements of the CBRC that "a special department or team is authorized to be responsible for the reputation risk management of the whole bank", we will equip and strengthen the reputation risk management force, clarify the reputation risk management responsibilities, and be responsible for the daily refined management of reputation risks and the whole process of handling public opinions.

2. Actively eliminate the potential reputation risk, not only to improve the attention of leading cadres to public opinion work, but also to strengthen the main responsibility of leading cadres, especially the "top leaders", and to raise the reputation risk to the same level as business development; It is also necessary to enhance the reputation risk awareness of all employees.

Through top-down publicity, education and training, the employees of the whole bank will firmly establish the consciousness of "reputation risk is no small matter", "reputation risk management is everyone's responsibility" and "prevention is the key", and truly understand the rules and regulations, attach importance to their thoughts and be conscious of their actions, thus forming a good atmosphere for reputation risk management of the whole bank.

3. Organize reputational risk drills, and adopt drills such as "observation+drill" or "peer case+scenario setting" to improve the reputational risk management and coping ability of cadres and employees, and establish a coordinated and efficient emergency linkage and rapid response mechanism.

Challenges faced by reputation risk management of commercial banks

The mode of macroeconomic growth has changed from "emphasizing speed" to "emphasizing quality", the requirement of reputation risk supervision has changed from "normality" to "strictness", and the development of media under the background of Internet has changed from "tradition" to "integration". The reputation risk management of commercial banks is facing new and severe challenges. It is urgent to further strengthen and improve the reputation risk management and promote the shaping of a good corporate image.

The mode of economic growth has changed from "emphasizing speed" to "emphasizing quality", and the reputation risk pressure of commercial banks has increased. At present, China's economic growth mode is undergoing tremendous changes, from "focusing on speed" to "focusing on quality", and the economic growth rate has slowed down moderately, which has led to a corresponding slowdown in the rapid growth of commercial banks.