What is Shanghai World Expo?

The 2010 World Expo (Expo 2010) is a world expo under preparation. It will be held in Shanghai, China in 2010. It is also the first world expo held by China. The theme of the Shanghai World Expo is "Better City, Better Life". The organizer expects to attract 70 million visitors from all over the world, with a total investment of 45 billion yuan,[7] surpassing the Beijing Olympics and making it the largest in the history of the World Expo.

Hold time:

May 1st to October 31st, 2010, total ***184 days

Hold location:

< p> On both sides of the Huangpu River in downtown Shanghai, the riverside area between Nanpu Bridge and Lupu Bridge

Expo theme:

"Better City, Better Life"

English theme:

Better City, Better Life

Sub-theme:

Integration of urban multiculturalism

Urban economic prosperity< /p>

Innovation in urban science and technology

Reshaping of urban communities

Interaction between cities and rural areas

Main goals:

1. Raise public awareness of various challenges in the "urban era" and provide possible solutions;

2. Promote the protection of urban heritage; make people pay more attention to healthy urban development;

3. Promote the concept of sustainable urban development, successfully practice and innovate technologies; seek sustainable urban development models in developing countries;

4. Promote exchanges and integration of human society and mutual understanding.

Mascot:

Haibao

Core idea:

The city is created by people, and it continues to evolve and grow into a organic system. Human beings are the most dynamic and innovative cells in this organic system. Human life closely interacts with the form and development of cities. With the acceleration of urbanization, the interaction between urban organic systems and the Earth's larger biosphere and resource systems is increasingly deepening and expanding. The three organic systems of people, city and earth are intertwined. This relationship runs through the process of urban development, and the three will increasingly merge into an inseparable whole.

2010 Shanghai World Expo emblem

The emblem is a visual symbol that reflects the concept. The Shanghai World Expo emblem was produced through global solicitation and expert review. The emblem of the 2010 Shanghai World Expo

The emblem uses the Chinese character "世" as the original calligraphy creative prototype, and is cleverly combined with the number "2010" to complement each other and express the Chinese people's hosting of a world-wide multi-cultural event. A strong desire for the Expo event.

The image of the emblem is like a family of three hugging each other and enjoying each other, which expresses the harmony of the family. In a broad sense, it can represent all mankind including "you, me, and him", expressing the World Expo's concept of "understanding, communication, gathering, and cooperation" and the Shanghai World Expo's people-oriented positive pursuit.

The emblem uses green as the main color, which is full of life and vitality, adding upward, rising, and bright dynamics and connotations, expressing the Chinese people's creative passion for the future and pursuing sustainable development.

Mascot of the 2010 Shanghai World Expo

Mascot of the 2010 Shanghai World Expo At 8 pm on December 18, 2007, the highly anticipated mascot of the 2010 Shanghai World Expo "HAIBAO" was finally unveiled The mysterious veil has been lifted, and the cute shape of the blue "human" character is refreshing to everyone.

Haibao’s designer: Wu Yongjian

◆Main image

Haibao uses the Chinese character “人” as its core creative idea, which not only reflects the characteristics of Chinese culture, but also Echoing the design concept of the Shanghai World Expo emblem. It is an innovation to be the first to use words as mascot design in mascot design for international large-scale events. "Haibao" is full of meaning from head to toe.

Hair: Like rolling waves, it looks lively and individual, highlighting the regional characteristics and source of life of the mascot’s birthplace.

Face: Cartoon simple expression, friendly and confident.

Eyes: Big, round eyes, full of expectations for the future city.

Blue: full of inclusiveness and imagination, symbolizing China full of development hope and potential.

Body: The round body shows the beautiful feeling of harmonious life, cute and playful.

Fist: A raised thumb is a sign of approval and welcome to friends all over the world.

Big feet: Standing firmly on the ground and becoming a strong support for the enthusiastically outstretched arms, it indicates that China has the ability and determination to successfully host the World Expo.

◆Origin of the name

The name of the mascot of China's 2010 Shanghai World Expo is "Haibao", which means "Treasure of the Four Seas". The name "Haibao" is catchy, echoes the color of his body, and conforms to the auspicious appellation principles of Chinese folk customs. The name "Haibao" is inseparable from the image of the mascot, which means good luck.

Haibao is the image ambassador of China's 2010 Shanghai World Expo. He is welcoming friends from all over the world with warm arms and a confident smile.

◆Theme Reflection

The overall image structure of the mascot Haibao is simple, the information is simple, easy to remember, and easy to spread. Although there is only one, through action interpretation and clothing changes, it can be ever-changing, with different shapes and styles, showing a variety of styles.

"The best is like water." Water is the source of life. The main form of the mascot is water, and its color is blue like the sea, which shows China's new attitude of integrating into and embracing the world.

Haibao embodies "people's" ideals for urban multicultural integration; embodies "people's" praise for economic prosperity and environmentally sustainable development; embodies "people's" appreciation for urban technological innovation and development It also embodies "people's" desire to reshape urban communities; it also embodies "people's" vision of the coexistence of urban and rural prosperity. Haibao is the yearning for colorful life, the blessing for colorful life, and also the warm invitation of Shanghai, China to friends from all over the world.

[Edit this paragraph] Shanghai World Expo Volunteer Team

◆Shanghai World Expo Volunteer Logo

The main body of China's 2010 Shanghai World Expo volunteer logo consists of the Chinese character " It consists of the English letter "V" and a dove of peace flying with an olive branch in its mouth. Similar to the World Expo emblem "世", it not only presents the personality of Chinese culture, but also expresses the "heart" and enthusiasm of the volunteers. "V" is the initial letter of "Volunteer" in English, which explains the group represented by the logo and gives it a clear meaning; the flying peace dove represents Shanghai and also symbolizes peace and friendship, and the olive branch means sustainable development and hope, inheriting "city, The theme of the Expo is "Better Life". Rainbow-like colors and colorful ribbons fluttering in the wind are the warm call of Shanghai. We believe that

◆The main slogan of Shanghai World Expo volunteers

"The world is in front of you, and we are by your side."

At Your Service at EXPO

◆Sub-Slogan of Shanghai World Expo Volunteers

Ambitious, willing to be, I am

My Will ,My Help,My Joy

The city is cuter with me

Our City, Your Joy

2010, hearts together

2010 ,We're Together as One

◆Song of Shanghai World Expo Volunteers

[5] Song: By Your Side (Song of Shanghai World Expo Volunteers)

Singer: Eason Chan

Album: Song of Shanghai World Expo Volunteers

Company: Shanghai World Expo Organizing Committee

Language: Mandarin

Time : 2009.3.28

Introduction: The famous Hong Kong singer Eason Chan sang the volunteer song "By Your Side" for the Shanghai World Expo. The song was composed by Zhang Yadong and lyrics by Chen Shaoqi. The melody of the song is melodious and close to people's hearts, and the lyrics are positive and inspiring. The entire song emphasizes the volunteers' "ubiquitous" caring feedback and positive attitude towards life for society and the surrounding living environment.

"By Your Side" (Song of Shanghai World Expo Volunteers) Lyrics:

Composer: Zhang Yadong

Lyrics: Chen Shaoqi

Lyrics ：

The two words "will and wish" have a heart

When the heart and heart are close to the city, the pulse is stronger

People and people become everyone.

Gathering the power of everyone can open the door of the times

The world is before your eyes. Dreams can be realized with sweat

As long as you have firm belief, you can see the future. See

We have exceeded the limit every time by your side

Every touching scene is a spectacular ceremony

The two words "will and wish" have the same meaning. Heart

Be careful when your heart is close to the city, the pulse is stronger

Live in the city and be honest with life

Let’s be brave and persevere together to make memories a matter of pride

The world is before your eyes, dreams come true with sweat

As long as you have firm belief, you can see the future

We have exceeded the limit every time by your side< /p>

Every touching picture is a spectacular ceremony

The world is in front of your eyes, dreams come true with sweat

As long as you have firm belief, you can see the future See you

We have exceeded the limit every time by your side

Every touching picture is a spectacular ceremony

[Edit this paragraph] Confirmed exhibitors Countries and Organizations

The international exhibition recruitment work for the Shanghai World Expo is progressing smoothly. As of September 23, 2009, 242 countries and international organizations have confirmed their participation in the Shanghai World Expo. Below is a list of confirmed participating countries and international organizations.

Africa: Algeria, Burundi, Togo, Eritrea, Cape Verde, Congo (Brazzaville), Guinea, Comoros, Lesotho, Mali, Mauritania, Seychelles, Equatorial Guinea, Nigeria, Djibouti, Benin, Central African Republic, C?te d'Ivoire, Angola, Egypt, Tanzania, Senegal, Zimbabwe, Zambia, Namibia, Sudan, Kenya, Morocco, Gabon, Cameroon, Rwanda, Tunisia, Sierra Leone, Madagascar, Congo (DRC), Uganda, Ethiopia, Mauritius, Niger, Mozambique, Guinea-Bissau, Liberia, Chad, Somalia, Ghana, Botswana, South Africa, Libya, Malawi, Burkina Faso, The Gambia Americas: Cuba, Canada, Dominica, Bolivia, United States, Costa Rica, Guatemala, Trinidad and Tobago, Argentina, Uruguay, Chile, Peru, Guyana, Haiti, Jamaica, Suriname, Ecuador, Venezuela, Grenada, Mexico, Nicaragua, Brazil, Antigua and Barbuda , El Salvador, Dominica, Barbados, Bahamas, Panama, Paraguay, Honduras, Belize, Saint Lucia, Saint Kitts and Nevis, Saint Vincent and the Grenadines, Colombia Europe: France, Netherlands, Monaco, Switzerland, Ukraine, Italy, Spain, Hungary, Germany, Croatia, United Kingdom, Bulgaria, Poland, Luxembourg, Albania, Turkey, Belgium, Lithuania, Montenegro, Moldova, Belarus, Russia, Portugal, Serbia, Finland, Azerbaijan, Greece, Czech Republic, Former Yugoslav Macedonia* **United States, Romania, Ireland, Cyprus, Austria, Denmark, Sweden, San Marino, Norway, Slovakia, Estonia, Bosnia and Herzegovina, Iceland, Malta, Slovenia, Latvia, Liechtenstein, Armenia, European Union Asia: China, Pakistan, Bahrain, Cambodia, Mongolia, Nepal, Sri Lanka, Tajikistan, Turkmenistan, Singapore, Vietnam, Myanmar, Kazakhstan, Kyrgyzstan, Uzbekistan, Philippines, Malaysia, Laos, Yemen, Japan, Saudi Arabia, Palestine, India, Indonesia, South Korea, Brunei, Lebanon, Georgia, Bhutan, Thailand, Iraq, Oman, Iran, Maldives, Afghanistan, Bangladesh, United Arab Emirates, Syria, North Korea, Jordan, Israel, Qatar, State of Kuwait, East Timor Oceania: New Zealand, Australia, Papua New Guinea, Vanuatu, Palau, Tonga, Micronesia, Samoa, Fiji, Cook Islands, Niue, Solomon Islands, Tuvalu, Kiribati, Marshall Islands, Nauru International Organization: CIS Executive Committee The United Nations Convention on Biological Diversity, the World Tourism Organization, the United Nations Industrial Development Organization, the World Bank, the United Nations, the World Water Council, the United Nations Framework Convention on Climate Change, the League of Arab States, the Organization for Economic Co-operation and Development, the International Red Cross and the Red Cross Federation of Crescent Societies, African Union, World Meteorological Organization, South Pacific Tourism Organization, UNESCO, Pacific Islands Forum, World Trade Center Association, Boao Forum for Asia, Caribbean Community, Caribbean Development Bank, United Nations Children's Fund , WWF, United Nations Population Fund, Eastern and Southern Africa Market, United Nations Refugee Agency, International Telecommunication Union, International Information Development Network, Francophone Business Forum, Global Environment Facility, World Health Organization, International Energy Agency, United Nations Human Rights UN-Habitat, United Nations Conference on Trade and Development, United Organization of Cities and Local Governments, Association of Southeast Asian Nations, European Organization for the Exploitation of Meteorological Satellites, Organization for the Exploitation of Earth Observations, Food and Agriculture Organization of the United Nations, International Atomic Energy Agency, International Maritime Organization, United Nations Program on AIDS, United Nations Capital Development Foundation, United Nations Environment Program, World Intellectual Property Organization, International Federation of Public Transport, International Council of Museums, International Bamboo and Rattan Organization, World Trade Organization, Shanghai Cooperation Organization

The process of bidding for the Shanghai World Expo

In December 1999, at the 126th plenary session of the Bureau International des Expositions, Chen Liangyu, Wu Yi, and Li Lanqing reported the application article. The Chinese government officially announced its bid to host the 2010 World Expo.

On March 17, 2000, the Chinese government established the 2010 Shanghai World Expo Bidding Committee, with then State Councilor Wu Yi serving as the chairman.

In May 2001, the Chinese government submitted an application letter to the Bureau International des Expositions through diplomatic channels to host the 2010 Shanghai World Expo.

On January 30, 2002, the Chinese government submitted a bid report for hosting the 2010 Shanghai World Expo to the Bureau International des Expositions.

From November 29 to December 5, 2002, Li Lanqing, then member of the Standing Committee of the Political Bureau of the Central Committee of the Communist Party of China and Vice Premier of the State Council, led the Chinese delegation to participate in the 132nd General Assembly of the Bureau International des Expositions and make a bid. statement.

On December 3, 2002, China won the right to host the 2010 World Expo after a vote by the International Exhibition Bureau.

The significance of the Shanghai World Expo

The World Expo is a stop for human civilization. Since the "Exhibition of Industries of All Nations" in London in 1851, World Expos have increasingly become a grand event in the global economic, technological and cultural fields, and an important stage for people from all over the world to summarize historical experience, exchange ingenuity, embody the spirit of cooperation, and look forward to future development.

China, with its long oriental civilization, is a country that loves international exchanges and advocates world peace. China has won the right to host the 2010 World Expo. This is the first time that a registered World Expo has been held in a developing country. It reflects the international community's support and trust in China's reform and opening up path, and also reflects the attention and expectations of people around the world for China's future development. Hope.

The following is the significance of the 2010 Shanghai World Expo:

◇The 2010 Shanghai World Expo in China will be a great event to explore human urban life in the new century

21 The century is an important period for urban development. It is estimated that by 2010, 55% of the world's total population will live in cities. Therefore, the vision and outlook for future urban life is a global issue that is closely related to countries and people at different levels of development. As the first World Expo with the theme of "City", during the 184-day exhibition period of the Shanghai World Expo, governments and people around the world will fully display the achievements of urban civilization, exchange urban development experiences, and focus on the theme of "Better City, Better Life". Spread advanced urban concepts, thereby exploring new models for human residence, life and work in the new century, and providing vivid examples for the creation of an ecologically harmonious society and the sustainable development of mankind.

◇The 2010 Shanghai World Expo in China will be a symphony with "innovation" and "integration" as the main themes

Innovation is the eternal soul of the World Expo; cross-cultural collision and Integration is the mission of the World Expo as always. "People-oriented, scientific and technological innovation, cultural diversity, win-win cooperation, and future-oriented" - the Shanghai World Expo will continue to carry forward the main theme of "innovation" and "integration" in the context of the new era and create a beautiful movement for the new century of mankind. .

◇The 2010 Shanghai World Expo in China will be a great gathering of people from all over the world

On the one hand, the Shanghai World Expo will strive to attract about 200 countries and international organizations to participate in the exhibition, attracting domestic and overseas 70 million visitors came to visit, thus recording the most extensive participation in the history of the World Expo. On the other hand, the Shanghai World Expo Organizing Committee will always prepare and hold the Shanghai World Expo from a global perspective, mobilize the power of the whole country, gather the wisdom of the world, and maximize the participation, understanding and support of governments and peoples around the world, so as to make The Shanghai World Expo has truly become a "great reunion for the people of the world."

◇ China’s 2010 Shanghai World Expo will become a wonderful dialogue for human civilization

This century-long declaration will bring together the insights of people from all over the world at the World Expo and carry people’s vision for global future cooperation. Deep thinking and extensive knowledge about the future development of mankind. This will be a rich spiritual legacy on urban themes left by the Shanghai World Expo to the people of the world.

Interpretation of the theme of Shanghai World Expo

◆The essence of the theme of Shanghai World Expo

Harmonious city is the essence of the theme of Shanghai World Expo.

The 2010 Shanghai World Expo will use the concept of "harmonious city" to respond to Shanghai TV's public service announcement: Harmonious City, Soul Movement's appeal for "a better city, a better life".

The concept of "harmony" is embedded in ancient Chinese culture. Chinese culture values ??harmony among people, harmony between nature and man, and harmony between body and mind.

"Book of Rites" puts forward when describing the "Great Harmony Society": "In the journey of the great road, the world is for the common good, selecting the talented and capable, advocating trust and cultivating harmony." China's pre-Qin scholars also envisioned a harmonious society in their respective writings . At the same time, "harmony" is also seen in the ideals of Western sages. The ancient Greek philosopher Pythagoras systematically proposed the theory of harmony, which contains opposition and unity. Another philosopher of the same period, Heraclitus, further argued that "invisible harmony is better than visible harmony." In "The Republic" and "The Laws", Plato also began to seek a beautiful state in which "the entire society will develop in a very harmonious way, and all classes will obtain the happiness that nature has given them."

For hundreds of years, people have never stopped discussing the "harmonious city" model. From "Utopia" to the "ideal city" of the 18th century to the "Pastoral City", a series of theories, propositions and models are all exploring how to establish a balance in space, order, spiritual life and material accommodation in the city. and harmony. Since the 1980s, as environmental and development problems have become increasingly serious, the concept of sustainable development has emerged. Most of the development strategies proposed by urban governments in various countries focus on how to rebuild the harmony between people and cities, people and nature, and ultimately achieve harmony between the present and the future. It can be seen that the pursuit and practice of "harmonious life" and "harmonious city" run through the development history of human society, and are increasingly reflected in the blueprint drawn by people for tomorrow's cities.

The establishment of a "harmonious city" is fundamentally based on the harmony between man and nature, man and man, spirit and materiality, and is reflected in the form of harmonious multicultural existence and urban economic harmony. development, harmonious life in the technological era, harmonious operation of community cells, and harmonious interaction between city and countryside. The concept of "harmonious city" will pose new challenges to urban management and urban planning and bring them to a higher level.

◆Analysis of the sub-themes of the Shanghai World Expo

1. Integration of multiculturalism in the city

From its inception, the city has been composed of all kinds of people. In the process of urban development, military, trade and migration further promoted the collision and integration of diverse cultures, and also formed the unique temperament of each city. On the one hand, this temperament is based on a city's cultural heritage and creative industries; on the other hand, it integrates the lifestyles and value orientations of various social groups and classes in the city.

People around the world are more concerned about cultural freedom and cultural identity than ever before. Urban culture under globalization is facing impacts from many directions. The massive flow of information and people has led to an unprecedented level of collision between strong and weak cultures, foreign cultures and local cultures, immigrant cultures and mainstream cultures in the city.

Multiculturalism means both historical and future harmony. More and more city managers realize that a cultural strategy that takes into account the past and the future, promotes the harmonious existence of multiculturalism, and the individuality in the integration, that is, a distinctive cultural identification, is the key to the city's sustainability. an important part of sustainable development.

2. The prosperity of urban economy

The earliest cities developed from markets. The driving force behind urban economic development is the agglomeration effect of cities. In the era of knowledge economy, innovation and entrepreneurship have increasingly become the core driving forces for the sustainable development of the urban economy. A city’s innovative capabilities are based on its research strength, but more so on the creative interactions between people. Although entrepreneurial ability is related to the city's wealth, it is actually more rooted in the cultural tradition of encouraging entrepreneurship. Whether a city has a high-quality working and living environment and the ability to attract first-class talents is directly related to a city's economic future. In addition, good infrastructure and complete service industries are also necessary conditions for urban economic prosperity.

Needless to say, there is a conflict between urban economic development and environmental resource protection. Establishing a circular economy model has become an important strategy to achieve sustainable urban development in cities. This economic development model advocates the 3R principles of reducing resource utilization in production (reduce), repeated use of products (reuse), and waste reuse (recycle), and ultimately achieves harmony between economic development and the environment.

In short, the future urban economy will be more dynamic, and this vitality is based on two major foundations, one is the innovation and creativity of citizens, and the other is the harmony between man and nature** * place.

3. Urban technological innovation

Cities are huge stages for human technological innovation. Within the city walls, various innovative elements converge and blend, and innovative ideas burst out due to intensive communication and interaction among people. At the same time, the city’s R&D and production facilities allow sparks of innovation to be quickly transformed into technologies, which then become products and services that benefit mankind.

Since the 20th century, rapid advances in science and technology have made large-scale urbanization possible. At the same time, the enrichment and improvement of people's material life are concentrated in cities. Science and technology have greatly improved human daily life, and this material life has also left a deep imprint on human cultural and spiritual life.

In future cities, technology will play a huge role in protecting non-renewable resources, intensively utilizing energy, protecting species diversity, and creating sustainable human settlement models.

4. Reshaping of urban communities

Community is the "cell" of the city and the most common form of living space for urban people. Only healthy "cells" can create a healthy and harmonious city. Cultural integration and economic prosperity are all achieved with the community as the basic unit.

The construction and reshaping of urban communities has always been the most direct task facing city managers. How to make poor communities disappear from the city's social map was once the most vivid and persistent confusion in the history of urban development. In today's era, changes in the residential structure of cities in developed countries and unprecedented urban population growth in developing countries make this task even more onerous. In its Millennium Declaration, the United Nations Organization for Human Settlements proposed the goal of building "cities without slums" and strives to significantly improve the lives of 100 million slum residents in the world's cities by 2020.

Under the goal of sustainable development, the reshaping of urban communities in the 21st century means the creation of "balanced communities", and "balanced communities" should have the following characteristics: reasonable resident composition, reasonable home ownership structure, sound infrastructure, a pleasant living environment, ample employment and entrepreneurial opportunities, and deep social cohesion.

5. Interaction between cities and rural areas

From the day the city was born, cities and rural areas have been interdependent economically, socially and environmentally. Rural residents make a living by selling products to cities, and cities thrive on the resources and needs of their rural hinterlands.

The expansion of cities has brought huge pressure on non-renewable resources. New ideas in urban planning, construction and the application of energy technology can alleviate this pressure to the greatest extent. At the same time, the influx of a large number of rural people has raised difficult issues for urban management. On the one hand, the construction and renovation of urban communities will give the urbanized population a good living environment; on the other hand, the construction of small cities and market towns can also effectively reduce the population and employment pressure on big cities. Under the impact of globalization, agricultural areas in some countries have lost their competitive advantages. Good urban-rural interaction can help farmers successfully switch operations and rebuild their livelihoods, or reshape the agricultural production structure and restore agricultural competitiveness. How to coordinate the flow of people, capital, goods and information between urban and rural areas is closely related to whether urban and rural areas can develop harmoniously and simultaneously.

Nearly half of the world’s population currently lives in rural areas. The differences between urban and rural areas in developing countries have prompted relevant international organizations to call for full use of the complementary roles and interconnections between rural and urban areas in order to eliminate urban poverty. At the same time, efforts are being made to eliminate rural poverty and improve rural living conditions.

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