Hairdressing off-season event planning

1 Good Neighbor Card

Niche point: This is mainly used for commercial and residential customers within a radius of 1,000 meters (shops along the street, commercial buildings, etc.). The purpose is to increase customers with traces of ironing and dyeing. Memories and preliminary understanding of our store.

Because only the number of customers will generate the price per customer, so the number of customers must be created in the off-season, and the number of customers and the price per customer must be high in the peak season.

Plan: 1 Good Neighbor Hair Cutting Card 1) Get X discount with this hair cutting card 2) XX---YY discount for perm, dye and hair care

2 Good Neighbor Natural Vinegar Therapy Card 1) Get this discount Film card free care 2) This vinegar treatment can eliminate chemical waste components in the hair, eliminate natural waste components in the hair, prevent hair loss, relieve itching, and make the hair feel smooth

Preparation: A More than 500 latest popular hairstyles Must have a permed and dyed hairstyle

B. Prepare the guest card for free vinegar treatment

C. Prepare the record of the business district visit appointment form, fill in the name, phone number, birthday, etc.

2 Old customers bring new customers

Niche point; use the network relationship of old customers to expand the number of new customers, create doubled performance, and create an atmosphere

Plan; every old customer When a new customer is brought in, the store will give old customers a roll of film worth W yuan, styling products or cash recharge coupons or cash, etc.

Analyzing the case; SIMEN is styling Miss Bingbing's hair and I am an old customer of SIMEN. The two of them were having a good conversation when they stopped a topic.

SIMEN; Ms. Bingbing, do you feel that we have a good conversation and have similar personalities? ?

Ms. Bingbing; Well, it seems so.

SIMEN; I feel like you must have a lot of friends, right?

Ms. Bingbing; Yes, (or how do you know or...)

SIMEN; Because I feel that friends like you can make deep friends.

Miss Bingbing; Really (or yes or um)

SIMEN; Miss Bingbing, why don’t you do this, I’ll help you make an appointment with some of your friends to do it with you, and I’ll do it with you. Can I take advantage of you and get to know them?

Miss Bingbing; OK (maybe OK or not...we have to follow up when she hesitates.)

SIMEN; Oh, it’s like this. Our store is doing an event. Whenever a new customer brought by an old customer of our store makes a purchase, we will give the old customer 20% of the phone bill or…………..

Miss Bingbing; Really?

SIMEN; Then find a few friends you think are the best, and I can make an appointment for you? (SIMEN must use Miss Bingbing’s phone number and stand on the phone when calling. Next to her)

SIMEN: Hello, are you a good friend of Miss Bingbing?

Other party: Yes

SIMEN: That’s right, I am Ms. Bingbing’s hairstylist, and I want to tell you good news. Our store is doing an event, and the manager of our store The customer's good friend can enjoy a free laminating service. Bingbing is here and she wants you to come over and do it, okay?

Other: Really? (or no time).

SIMEN: Really, Bingbing wants to talk to you. (At this time, call Ms. Bingbing to eliminate the other party’s fear.)

3. Make an appointment in the business district or visit the business district.

Niche point: Through visits, customers with traces of perm and dyeing are allowed to have their hair permed in the store. The target is mainly targeted at merchants and pedestrians to make appointments to create a high number of customers and create an atmosphere.

Plan combination: a combination of a hairstylist and an assistant, but one must be a person with a strong ability to speak)

1 combination must be a strong person for door-to-door service or follow-up service. Bring a weak one.

2 is mainly for female customers between 18 and 45 who have traces of perm and dyeing.

3 Fill out the customer appointment card (single)

Narration: SIMEN: (boss, beauty, lady) Hello! We belong to the British Sassoon hair and tattoo chain salon. Our store is doing door-to-door appointment services. My name is SUMEN. This is an excellent hairstylist (assistant) in my store. This is the latest hairstyle. You can choose 3 styles that you think are the best. Is your hair style good?

Other: OK. (When the other party picks out any money, SIMEN must say, "You are really discerning, we seem to have a great reputation, etc.").

Other: these three types

SIMEN: (boss, beauty, lady) you are very discerning, we seem to be very popular, I think so too, These three models are suitable for you, but your Liuhai can. ． ． ． ． ． ． ． I used water to burn it later because the shape of your face is... ． ． ． ． ． So you better be. ． ． ． ． ． ． ． ． ． ．

Praise her at this time, such as her skin color and how beautiful her clothes are. At this time, the customer

already has the desire to perm and dye.

The other party:． ． ． ． ． ． ． ．

SIMEN: (boss, beauty, lady) can you please leave your information?

Next time we do an event, we will send you a message to notify you.

The other party:． ． ． ． ． ． ．

SIMEN: Thank you for cooperating with our work and we look forward to your visit.

4 Hairstylists exchange business cards

Niche point: Our hairstylists come to work every day. get off work. You will meet strange people when eating, working, going out, etc., collect four strange female customers (with traces of perming and dyeing), exchange business cards, and give you a discount card (good neighbor card).

We must make return visits every day, send messages, and find ways to get customers to come over. Storytelling: The hairstylist and the female customer met while eating fast food.

SIMEN: Hello, can we get to know each other? I seem to have seen you somewhere, you are at——————

Other: I am at—————————————— to work.

SIMEN: No wonder it looks so familiar. Do you often eat here?

Other: Yes!

SIMEN: I am a hairstylist at the British Sassoon Hair Salon and Tattoo Chain. If you have any hair problems, just come to me. I am very good at it.

Other: Really, ――――――

SIMEN: This is my business card. My name is SIMEN. This is a discount card. If you want to have your hair done, come to me then. I will definitely give you a discount

Person: Thank you

SIMEN: What do you call Miss?

Person: My name is Bingbing

SIMEN: Can you please leave me your phone number? When there is an event in our store, I will send you a message or call you.

Other: Okay! This is my number 131＊＊＊＊＊＊＊＊

SIMEN: I still have to work, Miss Bingbing, I’m leaving first, Telecom!

5 Phone calls (to create popularity)

Customers who arrive after 1 notification period come for hair styling. It is best to come in the morning.

2 Notify the customers who made the reservation

3 The phone number generated when exchanging business cards must be in the store and recorded separately

Narration: SIMEN: Hello you good! Are you Miss Bingbing?

Other party: Yes, who are you?

SIMEN: I am a hairstylist from British Sassoon. We have met before. I want to tell you that the discount card I gave you is about to expire. When can you come over?

The other party; I’m not sure, it might be Saturday!

SIMEN: Are you sure?

Other: OK

SIMEN: Okay, I suggest you come over in the morning, because there are fewer people in the morning, so I can serve you personally, okay?

Other: Great

SIMEN: By the way, Miss Bingbing, what do you usually eat for breakfast in the morning? We can prepare it for you in advance.

Other: No need.

SIMEN: Yes, yes, this is a service of our company. How about I prepare milk and cakes for you? That’s it. I’ll wait for you in the store. [NextPage]

6. Voucher

Niche point: mainly used to guide customers to perm and dye consumption and create performance.

1. The store provides perm and dyeing coupons to perm and dye customers.

2． When making a door-to-door appointment, a voucher will be given to the target customer who has filled in the information.

3. This generation of gold rolls is limited to perming, dyeing and care use.

Note: The store must set a minimum price for each item, because discounts can be enjoyed on this basis.

The prices must be unified for the voucher to be effective.

7. Wash, cut and blow-dry style

Niche point:

Our hairstylists must educate our customers for a long time that only curly hair is the most perfect , the gentlest, for stimulating perms.

1 Every haircut must be styled, and it will appear only when the style is perfect.

2 Only in this way can takeout have hope.

Short words

8. Balloon lottery

Niche point:

This is mainly used to create a happy atmosphere in the store and develop customers Consumption potential

1 The store is filled with seven-color balloons and filled with different prizes, allowing them to win prizes based on their consumption.

2 Let customers draw the lottery in person and prepare corresponding music.

9. Send gratitude cards to mothers

Niche points:

1. Let customers have a grateful heart by sending gratitude cards.

2 When sending cards, play the corresponding music "Mother in Candlelight", with the purpose of using music to infect customers.

3 Tell her that there are many guests and it works well for her mother, because mothers want to stay young forever.

4 Old people like to listen to "Go Home Often".

Talk: (Serving Miss Bingbing)

SIMEN: ＊＊, do you live not far away?

Bingbing: Yes, it’s in the front community.

SIMEN: Sometimes, do you feel that it has been difficult for your mother to be at home these years? She has suffered a lot for us, worked hard all her life, and has not enjoyed many blessings from us, but we have a lot of helplessness ( Mom in Candlelight) sounded

Bingbing: Yes

SIMEN: Bingbing, so we specially designed a mother’s gratitude card for her on this Mother’s Day (in the event) Old man, let her be beautiful and young. We have nothing to do, so come and do her hair with her, okay?

Bingbing: What is it like?

S IMEN: That’s right. The total face value of this card is 228 yuan. Our mothers can spend whatever they want. Now you can buy it for only 100 yuan. It is only for the elderly.

SIMEN: Can I help you with the procedures?

If Bingbing is still hesitant, we will help her decide immediately and handle it for her.

10. Sell the mask and get a perm

Niche point: Buy a bottle of mask and give her a valuable perm to stimulate customers who cannot get a perm.

(1) The cost of lamination is about 30 yuan, and it costs 180 yuan to sell it, plus a perm. The cost of a perm is less than 20 yuan, and the price difference is 130 yuan.

(2) Write her name, phone number, etc. on the film. Normally, we only charge a processing fee of ---- yuan for each time you do it.

11. Notification of receiving the award:

The happiest thing for a person is: receiving the award and getting promoted

1 Tell her by phone and text message that you will fill in this month’s According to the information, you won the "third prize" in the month-end draw and came to claim the prize recently.

2 The third prize is one free refill and one hair dye voucher.

12. Sell shampoo and get a haircut

Niche points:

Lock the customer group and prevent loss. Introduce the benefits of shampooing before and after perming to customers who are permed and dyed, and tell them that if they buy shampoo for 50 yuan, they will get a haircut. Other customers can also do it

Narration: The assistant has just washed Miss Bingbing’s hair and recommended shampoo. SIWEN is cutting her hair to make it straight.

SIWEN: Beauty, after washing your hair, does your hair feel astringent, difficult to comb, or very dry?

Bingbing: Yes, how do you know.

SIWEN: Of course, am I a hair expert? Your hair lacks moisture and amino acids, coupled with chemical pollution in the air and the open cuticles of permed and dyed hair, this must be the case.

Bingbing: What should we do? Is it still okay?

SIWEN: Of course, there are two methods, one is to do a mask and the other is to choose shampoo.

Bingbing: It’s too troublesome to pour film. I don’t have time if I come here often.

SIWEN: Then choose a professional shampoo

Bingbing: The shampoos I chose are all very good, why is it still dry?

SIWEN: That must not be a professional shampoo or it is not suitable for you.

Bingbing: Impossible, I bought them all in shopping malls and supermarkets.

SIWEN: The shampoos in shopping malls are very good, but they are not targeted. Just like a doctor seeing a doctor, if the wrong medicine is not correct, it will definitely not treat the disease. Besides, the shampoo there has a lot of cost after entering the mall ( 1) TV commercials (2) Employee wages (3) Agent profits (4) Admission fees, etc. These expenses are all added to the above. These things are relatively popular, so they are not bad if they are not used well.

Bingbing: What should we do?

SIWEN: We have a daily shampoo for your hair type, and it is not expensive. If you buy it today, you can get a haircut as a gift.

Bingbing:-----------------------------

13. Hair extension and perm

Niche point:

A very hard to recommend item in the store. If perm is used, it can stimulate customers' spending power.

Let her add short hair and medium hair, and then perm it.

Narration: SIMEN is cutting Miss Bingbing's hair, but it is medium hair.

SIMEN: Beauty, what do you think of that hairstyle on the wall?

(Must have long hair and perm)

Bingbing: Very beautiful!

SIMEN: Do you like this hairstyle?

Bingbing: Well, I like it!

SIMEN: Do you want a perm like this?

Bingbing: I want to, but it’s not long enough.

SIMEN: It doesn’t matter, we can connect.

Bingbing: Can you?

SIWEN: Of course, by the way, I forgot to tell you that we are currently doing an event. Anyone who has hair extensions will receive a perm. It’s the best of both worlds!

Bingbing: Is it expensive? Or how much it will cost.

SIWEN: It’s not expensive. It doesn’t cost much. Two items only cost ---- yuan, and one item is less than ---- yuan. It’s so affordable.

Bingbing: But I didn’t bring any money, not enough money, no time

SIWEN: You like this hairstyle, right?

Bingbing: I like it

SIWEN: 1 It doesn’t matter. Our assistant will pick it up with you after it’s ready. It’s very convenient and won’t delay you when you come back to deliver it.

2 It doesn’t matter. You can give as much as you have and deliver it at your convenience, or we can pick it up with you. That’s fine too.

3 That’s right, because we are currently in activity, there will be no discounts after that. After you have the deposit, you can pay the current price whenever you come.

Bingbing: Yes (she was very hesitant)

SIWEN: Don’t think about it, I’ll help you decide. Let’s do it. [NextPage]

14. Get a 1-year haircut by selling inverted film

Niche point: lock in customers, enter the store for consumption, and hope to do perm and dyeing consumption projects in our store

Plan: 1. If the cost of rewinding is 30 yuan, sell it for 180 yuan and get 10 haircuts for free. (Takeaway is priced according to the in-store charges)

2 To attract customers, you also need perm, dyeing and care items

3. Customers urgently need water and electricity bills of ----- yuan for each treatment.

Attention; use the consumer psychology we have learned to make deals.

15. Perming and dyeing with highlights

Niche point: using highlights to express the beauty of our works and further attract customers to spend.

Plan: 1. Add ---- yuan on this basis to get a full head dye design.

2 When recommending a perm, inform the customer of the effect of the highlights and the reason for the highlights.

3 After highlighting, the effect will be more perfect if you dye your hair.

16. Sell the film and get a stored value card

Niche point: The purpose is also to lock in the customer and prevent them from being lost. Through this customer, try every means to attract her online relationship and achieve return. The purpose of store consumption.

Analysis: The cost of inverting film is 50 yuan. Customers only need to spend 280 yuan to purchase a set of inverting film, and the customer can be given a 200 yuan consumer stored-value card, and the customer can do any project.

17. SMS advertising

1 Telecom bulk sending service can be handled, and hairstylists are required to send 10 text messages every day.

2 Send bulk SMS when our store conducts special promotions.

3 Send bulk text messages during major holidays.

Design text messages in a unified manner in advance. The language is concise, concise and attractive, and the store's phone number, store name, etc. are also left.

18. Free trial coupons for natural vinegar treatment

Niche point: increase the passenger flow in the morning and reach the popularity standard

Plan: 1 Exclusive formula of vinegar treatment essence

2 Free distribution, and indicate free experience from 9:00 to 12:00 every day.

3 After the experience, pay 3 yuan for hair washing

4. Do a good job of follow-up and information.

19. It’s all up to you

Niche point: Eliminate the customer’s mentality of paying high prices, and all consumption with this card is up to the customer

The customer makes the decision.

Plan: 1 Design good products: analysis

(1) Hair perm pricing ----- yuan

(2) Hair dye pricing----- Yuan

(3) Hair care pricing------Yuan

(4) Straightening pricing------Yuan Just ask and the deal will be done

2 There is only one product with a slightly high price

3 Good conversational training to guide consumption

20. Million-dollar prizes are waiting for you

Niche points : Attract more people to pay attention to our store and come into the store to make purchases, because everyone wants to win big prizes, and the more prizes the better, especially women, who have a stronger desire to win prizes.

Plan: Customers will receive 1 lottery ticket for every 30 yuan spent, and 15 lottery tickets for every 300 yuan spent