Pepsi's advertising slogan

In 2016, Coca-Cola launched a new marketing theme "Taste the Feeling", returning to the product itself, emphasizing that "the simple joy brought by drinking any Coca-Cola product makes that moment special."

In 2009, along with a series of popular happiness marketing activities, Coca-Cola launched the advertising slogan "Open Happiness", establishing Coca-Cola's image as a messenger of creating, sharing and delivering happiness.

In 1979, China and the United States officially established diplomatic relations, and Coca-Cola returned to China. In order to express the inner excitement, Coca-Cola’s advertising slogan also changed to “Have a coke and a smile (Coca-Cola adds laughter)”.

In 1971, Coca-Cola’s advertisement “Hilltop” caused a huge response. In the film, teenagers from all over the world gathered on a mountaintop in Italy and sang "I'd like to buy the world a Coke" with innocent voices, expressing the belief that Coca-Cola will unite the world. Wish to bring joy to more new friends.

In 1963, Coca-Cola used "Things Go Better with Coke" to soothe every lonely heart.

In 1927, Coca-Cola began its first wave of global expansion, and China was among them. The phrase "Around the corner from everywhere" not only shows its domineering attitude, but also demonstrates Coca-Cola's globalization strategy.

In 1904, Coca-Cola entered a period of consolidation and development in the United States. "Delicious and Refreshing" expressed the characteristics of Coca-Cola's products and was one of the most frequently used advertising slogans. It has been popular for a hundred years. Lasts forever.

In 1886, the first bottle of Coca-Cola came out, and more people needed to taste this new product. "Drink? Coca-Cola" became Coca-Cola's first advertising slogan. And it has been Coca-Cola's promotion theme for more than 10 years since then.

In 1982, Coca-Cola changed the theme of its advertising. Goizueta said: "With our new slogan 'Coke is it', we are proud to show that we are number one; our previous slogan 'Have one Coke and Smile' was very good, but we are in the midst of stiff competition and this slogan is like A ballad. The competitive momentum has moved from Purchase, New York (PepsiCo's headquarters) to our Atlanta."

Goizueta's strategic plan also expands Coca-Cola's corporate strategy. Corporate private coffee and tea businesses were sold, as were plastics manufacturing companies and liquor companies. Coca-Cola acquired Columbia Pictures in 1982, recognizing the growth potential of the film and television industry and its synergy with marketing. Goizueta said Coca-Cola will become "a strong player in both the beverage industry and the entertainment industry."

Coca-Cola-Baidu Encyclopedia