How to organize an amateur football team?

1. The concept of amateur football

The so-called amateur football means that football enthusiasts use their spare time to participate in the sport of football. With the continuous development of amateur football, amateur football has developed from participating in playing football to establishing teams, arranging training, and participating in various competitions. These developments have also made amateur football encompass more things. Team management, training arrangements, competition organization, business development, etc. have gradually become important parts of amateur football. As people continue to pay more attention to amateur football, amateur football will surely develop in a more professional, organized and mass direction. Various resources and needs for amateur football will also continue to emerge during development.

2. The development of foreign amateur football

1.

Foreign amateur football clubs In the UK, most amateur football clubs are formed in communities. In the club, there will be players or players' family members who take the initiative to serve as the club's manager, team leader, coach, logistics, player and other positions. Everyone has their own different division of labor, and everyone does different things according to their own division of labor. For example: the manager is responsible for the daily affairs of the club and the construction of the team. The team leader is responsible for game arrangements, venue arrangements, etc. In addition, British community teams will have their own fixed training venues, and the training and competition times will also be relatively fixed. Generally, they will choose two nights from Monday to Friday as training time, and they will go to various events on Saturdays and Sundays. kind of competition. The coach will arrange daily training and game tactics based on the characteristics of the players in this community, so that the team can perform better in the game.

2.

Foreign amateur football events Foreign amateur football events have formed a good competition system. Britain, France, and Germany all divide their countries into several regions, and then amateur teams compete in the regions where their respective teams belong. Take the UK as an example: the UK incorporates amateur football into its overall competition plan, all under the jurisdiction of the Football Association. The British league is divided into nine levels. Except for the Premier League, English Championship, English League One and English League Two, which are professional competitions, the other five levels of competition are all amateur competitions, namely: National Amateur League, National Amateur South (North) League, City Amateur League, County Amateur League, Community Amateur League, among which the National Amateur League and the National Amateur South (North) League are semi-professional leagues. To participate in amateur leagues in the UK, teams and players must be registered with the Football Association. In addition, these teams registered with the FA are entitled to participate in the FA Cup. This has allowed the British amateur competition system to be improved to a greater extent. Germany: Partitioned, multi-level.

3.

Foreign amateur football membership system Membership is the foundation for the development of amateur football. Compared with the chaotic state of the domestic amateur football membership system, the foreign amateur football membership system is relatively clear. In France, most amateur football clubs adopt the form of membership, and the membership fee is fixed, usually 500 francs per month. Even if teams receive sponsorship, these teams will use the sponsorship for team construction and cannot be used as player membership fees. After players become members of the team, they will have the right to participate in all team activities. Their obligations are: they must pay membership fees on time, participate in team training and competition activities, and consciously safeguard the interests of the team.

3. Introduction to the development of amateur football in Shanghai

1.

General introduction Amateur football in Shanghai and even across the country has always been in a state of wild football and chaos, lacking With good organization and guidance, the government does not have more human and financial resources to carry out amateur football promotion work. In recent years, the Shanghai Football League, as the largest communication platform for amateur football players and football enthusiasts in Shanghai, has provided strong support for the development of amateur football in Shanghai. Under a platform like the Shanghai Football League, teams are born one after another. As the number of teams increases, cups continue to emerge one after another. China Cup, Jutong Cup, Football Manager Online Cup, Umbro Cup, and Yanfeng Cup have become the goals of amateur football teams. The start of the Shanghai Football League's spring and autumn leagues has enabled the Shanghai region's competition system to be continuously improved. Now Shanghai's amateur football competition system has gradually evolved into a competition model in which the league is the main game and the cup is supplemented.

2.

Problems faced by amateur football in Shanghai

a.

The imperfect competition system is a test for amateur football. An important way to improve team level and promote team building.

The imperfect competition system has greatly affected the development of amateur football. Although Shanghai amateur football now has a league and cup system, only a small number of teams actually participate in these competitions. A good graded competition system and a community-based competition system have not yet been formed. The grassroots teams are unable to participate in games that suit them, which creates a situation where wild games are constantly played and regular games are unable to participate. We have statistics here. There are 10 to 20 regular amateur football matches in Shanghai every year. There are 200 to 250 teams participating in these matches, and the number of participants is 6,000. The amateur football population in Shanghai is 600,000 to 800,000. In other words, only one percent of people actually participate in regular competitions, which prevents amateur football in Shanghai from making great strides in development. Therefore, it is necessary to straighten out the competition market as soon as possible, establish a new competition organization system, and establish a good competition order. , Improving the overall value of the Shanghai Amateur League is the most urgent hope for our amateur football market, the amateur organizations participating in it, and the active pioneers.

b,

Team organizational issues

l

Irregular team organizational structure:

Now Shanghai's amateur football teams are often formed among classmates, colleagues and friends. This makes most amateur teams still have a family-style "small workshop" organizational structure, which results in the development of the team often being decided by a few people, resulting in relatively loose team discipline and no clear team building goals. The team's construction has been at a standstill for a long time.

l

Staff are scattered and the mobility is high:

The staff is dispersed and the mobility is high is another problem of amateur football. Some amateur football participants often form temporary teams in order to participate in some competitions, or temporarily join a certain team. After the game, they often go their separate ways, which makes the team often not appear as a whole.

l

The team’s financial resources are unstable:

Like the survival and development of other social groups, the survival and development of amateur teams require sufficient Financial support. Venue fees, football, benchmarking and other training equipment, drinking water, clothing and equipment, drinking water, protective equipment, etc. all require fees. The possibility of relying on amateur teams to generate income is not impossible but very small. Therefore, how to solve the team funding problem has become an unavoidable proposition for every team. Due to the downturn in my country's football market, the commercial sponsorship mechanism for amateur football has basically not been established. The current commercial sponsorship of the Shanghai amateur football team is basically non-market behavior. Sponsors are often motivated by personal hobbies or relationships. Even if they are for the purpose of promoting corporate products, they ignore the promotional energy of the amateur football team itself and often make unrealistic return requirements. Therefore, commercial sponsorships are arbitrary and short-term, and most teams and sponsors part ways after a short honeymoon. Nowadays, the main way to solve the funding problem of most teams is to collect membership fees or team fees. This is a measure that must be taken in the early stages of team development. However, amateur teams are often made up of high school and college students who do not have stable income. This also makes some teams unable to receive their membership fees on time, resulting in arrears in team-related expenses, resulting in unstable financial resources for the team. .

l

The team lacks necessary training:

When talking about the organizational issues of amateur teams, we must mention the concerns of amateur football participants Understanding of team training. Some teams tend to only participate in games without any training activities. Amateur football enthusiasts often think that participating in amateur football is just a game and there is no need to participate in training. However, they often ignore the unnecessary harm caused to themselves or their teammates due to lack of training. According to our statistics, 80% of amateur football injuries are caused by a lack of necessary training and protection and irregular technical movements on the field. In addition, good training will also make the quality of amateur football matches higher, the participating players more engaged, and the team's progress more significant.

c,

Business development of amateur football

With the continuous development of amateur football, membership fees can often only solve the problem of team survival. So how can the team get a chance to develop in a big way? There is no doubt that business development will become another opportunity for the development of amateur football, and more and more amateur football participants are beginning to pay attention to this.

However, commercial sponsorship of amateur football in Shanghai is basically non-market behavior. According to the survey, 90% of sponsors are often motivated by personal hobbies or connections. Even if they are for the purpose of promoting corporate products, they ignore the promotional energy of the amateur football team itself and often make unrealistic return requirements. Therefore, commercial sponsorships are arbitrary and short-term, and most teams and sponsors part ways after a short honeymoon. So how can we truly standardize the business development of amateur football and become an amateur football participant?

1. How to regulate the amateur football league

I believe that in order to do a good job in the business development of amateur football, we must first regulate the amateur football league and enhance the image of amateur football. A good image is the primary guarantee for attracting investors and is also the starting point for exploring your own business opportunities. I would like to ask how sponsors can safely put their "money" on the platform of amateur football without a good image to guarantee it.

2. How to package amateur football well.

The Premier League and Serie A are both the top leagues in world football. Why did the average income of Premier League teams (clubs) reach 66 million pounds in the 0304 season, while the average income of Serie A teams (clubs) was only 4,300 pounds? What about ten thousand pounds? There is no doubt that the main reason for this gap is the league's own packaging. The Premier League does better than Serie A in terms of the stadium, team discipline, and the league's own publicity. It can be seen that good packaging can enhance the brand value and economic value of amateur football and attract more businesses to pay attention to the amateur football platform.

3. How to explore the value of amateur football.

Exploring one's own value is also an important part of business development. For amateur football, mass participation and entertainment will be the main starting point of business development. Amateur football practitioners can use their own network resources to develop their own packaging, or they can launch uniforms, logos, slogans, mascots and other related products that belong only to their own teams and leagues. In addition, as the most important resource, human value is an aspect that is often ignored by amateur football practitioners. We can launch our own stars, make them recognized by the public through packaging, publicity, etc., and develop extended products. To achieve the purpose of business development.

4. How to safeguard the rights and interests of sponsors and investors.

How to consciously safeguard the rights and interests of sponsors and investors after sponsorship is achieved is also a very important aspect. Nowadays, the main reason why most teams and sponsors break up after a short honeymoon is that most teams do not have this awareness and often do not take the initiative to maintain the image of their sponsors. Sometimes they even make decisions that are harmful to the sponsor's image. damaging things. This has caused many sponsors to end their sponsorship of teams and leagues early or after short-term sponsorship, thus creating a negative cycle. I believe that after the sponsorship is completed, everyone in the team and league must consciously maintain the image of the sponsor. Teams and leagues must arrange dedicated personnel to maintain regular communication with sponsors and provide timely publicity suggestions and periodic publicity effect reports. Make sponsorship relationships last longer.