What are the problems of CIS in China?

CIS still has the following problems in China:

1. Lack of understanding, hesitate.

The leaders of some enterprises lack the experience and theory of modern enterprise management and think that CIS is flashy and flashy. In the past, CIS has not been used or even heard of. Didn't it succeed, too? So there is no need to introduce CIS strategy. Some enterprises that implement contract system and tenure system muddle along with short-term behavior. Incumbents and contract workers only do what they want to do during their term of office or contract period, eager for quick success and instant benefit, lacking awareness of development and long-term goals, and only desperately pursuing output value or profit. Because the benefits of CIS are difficult to be directly reflected in a short period of time, it is not as real as the profitable promotion of products, and it is very stingy to invest in CIS, a strategic investment with high added value. The leaders of some enterprises lack confidence, courage or hesitation in the face of CIS's new competitive strategy because of their lack of understanding and grasp of the nature, application process, input and output of CIS.

2. A panacea for all diseases

Yes, CIS is to solve problems. But it is not a panacea. Some enterprises expect too much from CIS. They think that as long as CIS strategy is introduced, the existing problems of low management level and low economic benefit can be solved. In fact, CIS strategy, as a theory and technology of enterprise management, is a long-term soft investment, which is not immediate. It has its own special scope of action, but it cannot cover all aspects of enterprise management. There is an overlapping and cross relationship between CIS and corporate culture construction, and CIS itself cannot replace corporate culture construction.

3. Fragments of scales and claws, odds and ends of knocking

In the process of introducing CI, some enterprises only pick up some fancy flat packaging piecemeal, or engage in several public relations and advertising activities instead of CIS. As we all know, CIS is an organic systematic project with strong integrity and systematicness.

4. Same, no personality

The purpose of introducing CIS is to create a distinctive corporate image, which is ultimately a different competitive strategy. Personalization is the flexibility and vitality of CIS, an important condition for CIS to play its role, and also the key to CIS's success. After differentiated design, the corporate image is not only conducive to public recognition and recognition, but also conducive to showing the differences in products or services between this enterprise and other enterprises. However, relevant data show that the corporate philosophy, business philosophy and behavior philosophy in China's current corporate slogans are unity, truth-seeking, pioneering and innovation. The frequency of use of these words ranges from 4 1% to 10%. The handwriting and recruitment of enterprises and shops are mostly written by a few senior leading cadres and famous calligraphers. They are all faces without personality, so it is difficult to leave a deep impression on the public. Once and for all, enjoy success.

Some enterprises think that after introducing CI strategy, they can enjoy success once and for all. In fact, the introduction of CI plan itself is a long-term accumulation and comprehensive creation process, which requires long-term investment and continuous improvement, and should be adjusted and improved in time according to the changed enterprise situation and external business environment. Otherwise, a set of CI plans originally suitable for the present situation and development of enterprises, the market and the public will become incompatible with it, and such CI plans will only become obstacles to the development of enterprises. CI is a never-ending process, that is, constantly improving, synthesizing and systematizing the original market operation standards, advertising design standards and public relations activities standards of enterprises, establishing a more practical CIS of China enterprises under the guidance of clear business philosophy, introducing the problems existing in image design, and emphasizing design rather than implementation.

Verb (abbreviation of verb) pays more attention to design than implementation.

It is very important and difficult to design a CIS that conforms to the actual situation of an enterprise, but it is more and more difficult and necessary to implement it according to the prescribed import steps and operation procedures. Some enterprises attach great importance to CIS design, but after the design is completed, they shelve the design scheme, thinking that making a scheme and writing a CIS promotion manual with complete categories will declare great achievements. As for how to take effective measures and steps to implement them vigorously, but unwilling to work hard, the result is often to give up halfway and anticlimactic. CIS is a systematic project, and its introduction, maintenance and improvement is a very practical process. Its implementation requires enterprises to make more efforts than the planning scheme. Its implementation is not limited to the design of visual recognition, or shouting a few beautiful slogans in business philosophy, but to deeply think about the repositioning of corporate image, determine the business philosophy that conforms to the actual situation of the enterprise, and then become a * * * concept knowledge in the enterprise, and then run the concept through all the actions of the enterprise. Generally speaking, the introduction of CIS takes at least 1-2 years. Enterprises will face different problems and environments in different periods. Many enterprises should constantly summarize, reflect, strengthen and improve on the basis of the first CI introduction. Only in this way can we achieve the purpose of CI import.

6. Corporate culture construction is out of touch with the introduction of CIS, and there is no integration.

Some enterprises blindly follow the trend and introduce CIS, only starting from the outside, paying attention to heterogeneity and specialization in corporate visual identification and behavior identification, while ignoring the internal concept and cultural construction. Such a corporate image and differentiation strategy are morbid and will not last long. This is also the most common problem in the process of introducing CIS into China enterprises.

7. It is premature for enterprises to introduce CIS.

Reasonable and successful enterprises have their own strategic plans when introducing CIS, which can be introduced when a new company is established, the company goes to a higher level, it is merged into an enterprise group, the company anniversary, the enterprise system transformation, the brand strategy and the company diversification. CIS is the business strategy of modern enterprises, and it is a systematic project to cooperate with the long-term business strategy of enterprises. However, due to the different position of each enterprise in the market, the motivation and purpose of introducing CIS are also different, so it is necessary to choose to introduce CIS. Therefore, how to choose the right time to successfully import CIS is a very critical issue.

Eight. others

Some state-owned enterprises with franchise rights lack CIS awareness; Enterprises cannot introduce CIS as a whole; Some domestic foreign trade companies are not competitive and lack excellent corporate image and brand-name products; Some domestic listed companies do not attach importance to image design; Most circulation enterprises in China have a superficial understanding of CIS. China's tourism and catering chain industry also neglected to shape its own image. Some enterprises lack individuality and difference when designing their images.