Why is Xiaomi's slogan born for fever?

This slogan came into being in a specific era.

Everyone listens to music, but not everyone is strict about sound quality. It is music enthusiasts who are strict about listening equipment. Mobile phones are also a group of people who are not only satisfied with using mobile phones, but like to tap their potential.

At that time, Android was just born, and many aspects were not mature enough. When Xiaomi first launched MIUI, the usability of Android system was greatly improved, but it was not easy to use MIUI. You need to learn a lot, unlock it, brush it back, brush your bag and so on. This made people who were still tossing with miui become "enthusiasts" who tapped the potential of mobile phones.

Also, because mobile phones were very expensive at that time, most people could not afford high-profile mobile phones, so many people studied overclocking and virtual memory to improve the performance of mobile phones.

Later, Xiaomi introduced Mi 1, bringing the configuration of 5000 yuan mobile phone to 1999. And there are root warranty, brush warranty, dual system switching and so on. The wonderful highlights cater to the tossing hearts of fans. At the time of Mi 2, not only the powerful 8064 chip was introduced, but also 2G running memory was used. You know, at that time, 5 12MB memory was still the mainstream, and flagship machine only had 1G running memory. Xiaomi was a well-deserved fever-level configuration at that time. Mi 3 adopts two versions of monster configuration, NVIDIA and Qualcomm, but there are far fewer surprises. Since then, although the price-performance ratio of Xiaomi's mobile phone products has remained unchanged, it has become more and more mediocre and less feverish.

The mobile phone craze was a thing of that era. Later, it became more and more perfect, and various mobile phone customization systems became more and more stable and easy to use. Many permissions are open, and the configuration of mobile phones is getting higher and higher, so people no longer need to upgrade their experience by brushing or other means. Few people study it all day, and the group of mobile phone lovers is becoming less and less.

The slogan "live for a fever" may not be appropriate. Xiaomi's later slogan was changed to "let everyone enjoy the fun of science and technology", which is more in line with what Xiaomi is doing now.