How to reflect the visual impact effect in the design layout _ make the page form more diverse and the visual impact stronger.

Layout design is the arrangement and organization of basic elements such as words, graphics and colors. Visual motion is guided by the tension and inclination of visual elements in the image, and the whole visual motion trajectory is the expression of visual inertia.

How important is it to deliver information to the audience quickly? This is not only a list of information for designers, but more importantly, how to make information organized in a hierarchical and rhythmic way. Based on the principle of visual inertia, a large number of basic elements such as words and graphics are arranged and designed according to a certain visual path, so that the whole layout conforms to people's perceptual psychology visually and guides the viewer's vision.

In physics, the inertia of force refers to the sudden stop of an object in the process of accelerating motion, at which time the object continues to move forward or tilt according to its original trajectory. In the visual inertia, the movement path of eyes is influenced by the visual elements in the image. The visual shapes of these elements are inclined or gathered in a specific direction, which has a certain trend tension and guides the eyes to move with the shape. The trajectory of the whole line of sight is visual inertia.

Point is one of the basic elements of design elements. When it appears on people, the picture is relatively calm, and people focus on the fixed position of visual interest points in the formation of human visual focus, without visual inertia; When two points are connected, subconsciously connect the two points to form a straight screen.

When there are three or more points, the visual tension between points will be different due to the change of the distance relationship between points. Human vision will change from the first point with the strongest attraction and tension to the nearest point, and then to the third point, forming a visual trajectory from near to far. This invisible trajectory is the trajectory of visual inertia.

Our vision is first attracted by the largest point element, followed by the middle and then the smallest point. Our vision moves along the trajectory of basic visual elements from big to small, breaking the normal visual law of reading from left to right.

With visual effects and connecting elements, on the screen, for example, the biggest feature of inertial guide wire elements is because of human visual initiative. In the visual existence of momentum movement, the motion trajectory forms a complete line of sight, and this inertia is visual expression. For example, in the picture below, although some lines are not connected, people's eyes will move in the direction of the lines, which is a complete line in people's brain consciousness. Recommended reading: Layout space combination! An indispensable "line"!

We still see the visual object itself, and we are linked by the visual elements of association and movement. For example, the outer contour of the circular surface is smoothly placed in the center of the picture, and the tension emitted to the four sides of the picture is uniform; The force from the square surface in all directions is mainly concentrated on the matching vertex, the square surface and the circular surface, but there is still no strong visual inertia.

Irregular graphics, the outer edge of the image has a strong rhythm change, and the outermost edge of the graphic has a strong visual guidance function. It seems that we can think of a compass to guide our eyes to find their destination. Such irregular graphics have a strong visual inertia.

Layout design is based on theme design and customer requirements. In the specified text layout, visual elements such as graphics and colors have an organized process with the same purpose, and the clarity of the picture has a certain aesthetic feeling. The basic elements of layout design, words and pictures, can be summarized as the basic elements of visual modeling: point, line and surface. The visual inertia presented by points, lines and surfaces can be reasonably applied to specific layout design to guide the visual flow.

In traditional layout design, Chinese characters are arranged from left to right and from top to bottom according to the importance of information. This layout is boring and can't stimulate the audience's reading emotion. In modern layout design, a word can be regarded as the most basic design element point. When two or more characters must establish a line of sight, the visual contact line searches for other elements. For example, if human vision continues along a path, it will be a natural flow of text or reading.

In the process of text arrangement, due to the existence of visual inertia, by changing the spacing, direction and size of the text, we can create a strong sense of rhythm and enhance the artistry of the layout without losing the reading function. Compared with Chinese characters, English arrangement is easier to form line coherence visually. With more English arrangements, a word will form a powerful indicator, and it is easier to break the traditional left-to-right form by using linear visual inertia.

In layout design, including graphic elements and graphic computer photos, the edges are usually undeformed squares, and the outer frame rarely produces visual inertia. The designer dynamically extracts the main elements of the specific design, and after processing, the visual tension intensity and the most important information of the outer edges of different images are generated to the position with the strongest visual tension. As a visual guide, people can improve the speed of obtaining information.

For example: main title, subtitle and slogan, these three large text sizes, from large to small and from bottom to top, can produce strong spatial effect and visual inertia. For example, because the pictures can guide the upper right corner and the font sizes are different, the audience has to read according to the bottom-up visual inertia, which breaks the traditional reading habits from left to right and from top to bottom and produces a certain sense of novelty.

In the specific configuration, it refers to the rules of bones, as well as the position, size, direction, color and so on. The changes of various elements are in sharp contrast with many other elements, thus forming a concentrated and monotonously increasing interest. In layout design, the overall structure planning can break the law of visual inertia and adopt special methods to gather important information in the layout, thus stimulating the audience's vision, causing strong psychological reflection and improving reading interest.

Using the principle of visual inertia, the basic elements of the layout are planned and organized, and reasonable information logic is established, so that the audience can understand the information while obtaining the information and turn reading into a kind of enjoyment. This is also the ultimate goal of format design, which is "the unity of function and art", which can improve the overall quality of format design and improve the visual level and artistic effect of format.