In 2020 165438+ 10, the compulsory test point for health managers: communication.

The test sites of "Introduction to Communication for Health Managers" include mass communication and interpersonal communication, which are the required contents of the 1 1 exam and also the test sites that we need to master skillfully. Many people will wonder why health managers use some external media to spread it. In fact, this is because the profession of health manager is geared to the needs of the public. Everyone needs to work hard if they want to live a healthy life.

Mass communication (mastery)

1. Definition: Mass communication refers to the process in which professional information dissemination organizations and personnel transmit information to a wide range of social groups through mass media such as radio, television, movies, newspapers, periodicals, books and specific means of communication technology.

2. Features

(1) Communicators are professional communication organizations and personnel, and need to use unnatural specific communication skills;

(two) the information disseminated by the masses is open, public and oriented to the whole society;

(3) The mass communication information has long diffusion distance, wide coverage and extremely fast speed;

④ Although the objects of mass communication are numerous, scattered and unrelated, they are generally certain;

⑤ Mass communication is one-way, the roles of the receiver and the sender are difficult to exchange, and the information feedback is slow and lacks spontaneity.

Application (mastery) of interpersonal communication

1. Speech

2. Peer education: information exchange and sharing based on peer relationship. The so-called companion refers to people with similar age, gender, background, experience, living conditions, language or physiological and behavioral characteristics for some reason (such as pregnant women, smokers, drug addicts, patients with certain diseases, etc.). Peer education can be divided into formal and informal.

3. Demonstration and demonstration

Public media

(1) Personal promotional materials

1. leaflet; 2. folding; 3. Booklet.

(2) Publicity materials for groups

Billboards, posters/posters, slogans/banners, DVDs, newspapers/magazines, radio and television all belong to mass communication materials or media, among which the target groups are billboards, posters or posters, slogans and banners and DVDs.

(3) mass media

1. newspapers/magazines; 2. Radio/TV.

Application of new media

1. Internet; 2. mobile phone.

On June 5438+065438+ 10, 2020, the test center for health managers: communication, here is an introduction for everyone. I don't know how much you know about future health managers. If you want to know more, you need to accumulate from your usual study and life. Come on!