Big events at Tsingtao Brewery

After the 2008 Wenchuan earthquake, Tsingtao Brewery donated a total of 13.57 million yuan, launched the Loving Home Plan and provided psychological assistance.

On April 22, 2008, Tsingtao Beer launched the "Global Olympic Passion Collection Campaign" to the world, sharing its passion and witnessing the Olympics with the world through the Chinese and English bilingual website Cheers-China.

On April 15, 2007, together with the United Nations World Tourism Organization, the United Nations Development Program, and the National Geographic Channel ***, "Tsingtao Beer·CCTV·Empowering the Country—The Most Worthy Introduction to the World" The large-scale TV event "China's Famous Cities" spreads Olympic passion among cities and allows the world to learn more about China. At the same time, the "Trinity" marketing method is used to make the interaction between the brand and the city win-win.

On March 28, with the 500-day countdown to the 2008 Beijing Olympics, Tsingtao Brewery successfully launched a new Olympic product - Huan Dong Beer. Huan Dong Beer is a sports beer "born for the Olympics" Beer, with its "low calorie, high energy" characteristics, caters to the public's enthusiasm for sports and the trend of promoting healthy living.

On February 27, 2008, Tsingtao Brewery's scientific research project "Development and Application of High-efficiency and Low-Consumption Beer Brewing Technology" once again won the second prize of the 2006 National Science and Technology Progress Award. This is the only one in the Chinese beer industry so far. A company that has won the National Science and Technology Progress Award twice.

Since June 2006, Tsingtao Brewery and the Chinese Olympic Committee Press Committee have jointly organized the "Tsingtao Beer-I am the Champion" event, igniting the people's Olympic passion and bringing every spectator to the stage. Transform into passionate participants and let everyone share the passion and dream of the Olympics.

At the beginning of the year, in order to cooperate with the Olympic marketing strategy, Tsingtao Beer created and implemented a "trinity" marketing strategy integrating "brand communication, product sales, and consumer experience".

After the integration gathered strength, the company's strategy changed from "integration" to "simultaneous integration and expansion".

On August 11, 2005, Tsingtao Brewery signed a contract with the Beijing Olympic Organizing Committee and became the domestic beer sponsor of Beijing 2008.

In July, Tsingtao Brewery established a 100,000-ton beer production plant in Kaohsiung, Taiwan, which is an important sign that Tsingtao Brewery has achieved production outside mainland China.

On August 15, 2003, Tsingtao Beer celebrated its 100th anniversary.

2002 Tsingtao Brewery Company’s “Development and Application of Beer Flavor Substance Mapping Technology” won the second prize of the National Science and Technology Progress Award.

On October 21, A-B Company in the United States and Tsingtao Brewery Company formally signed a "Strategic Investment Agreement" in New York, USA, and Company A-B became a strategic investor in Tsingtao Brewery Company.

In 2001, Tsingtao Brewery won the title of "China's Most Respected Enterprise" and has won this award six times since.

Tsingtao Beer proposes to transform from “becoming bigger and stronger” to “becoming stronger and bigger”, and its development strategy is shifting from “expansion” to “integration”.