What does the marketing department mainly do?

Marketing department is an important part of marketing organization structure in enterprises, which usually includes product marketing department, market development department, marketing propaganda department and sales support department, and plays a huge role in enterprises.

Mainly responsible for the work are:

1. Make the annual marketing target plan.

2, establish and improve the marketing information collection, processing, communication and confidentiality system.

3. Investigation on consumers' purchasing psychology and behavior.

4. Collect, sort out and analyze the performance, price and promotion means of competitive brand products.

5. Analysis of advertising strategies and competitive means of competitive brands.

6. Make a sales forecast and put forward the analysis, development direction and planning of the future market.

7. Develop product planning strategy.

8. Set product prices, etc.

The marketing department needs to investigate the market.

In modern marketing, the marketing department is the brain of the enterprise. Compare the sales department to the five tigers, then the marketing department is Zhuge Liang. Zhuge Liang is known as the Oracle, because every time he makes a battle strategy, he will investigate and predict all possible situations in the battle.

Battle of Red Cliffs, if Zhuge Liang hadn't observed the celestial phenomena in advance and knew that the wind would turn to the southeast wind, I'm afraid Zhuge Liang wouldn't dare to attack with fire rashly, because the southeast wind is the prerequisite for Zhuge Liang to win the battle. Therefore, the marketing department must make an adjustment in advance before making marketing strategies or planning products for the company? Check and forecast.

First, understand what the market needs and whether what it needs to do is what the market needs. If so, the chances of success will be much greater. Therefore, investigating market demand is the premise of all marketing activities of the marketing department.

The above contents refer to Baidu Encyclopedia-Marketing Department.