20 15 Spring Festival slogan

According to the total pre-sale list of Cat's Eye Spring Festival movies, the total pre-sale of Detective Chinatown 3 has exceeded 500 million yuan, and the single-day pre-sale on New Year's Day has also exceeded 400 million yuan, making it the highest box office movie in the Spring Festival.

In sharp contrast, the first-day pre-sale of the second-ranked film did not exceed 1 100 million yuan, and the pre-sale performance of "Tang Tan 3" made the opponent feel desperate. But even so, Chen Sicheng has bigger ambitions.

Compared with the pre-sale box office, a slogan of "Tang Tan 3" left a deeper impression on me:

"New Year's Eve, you can tell at a glance that it is the New Year's Eve of the Tang Dynasty."

20 15 "detective chinatown" is scheduled for New Year's Day, and the subsequent "Tang Tan 2" and "Tang Tan 3" are all released in the Spring Festival on New Year's Day, and this gear strategy is likely to continue in future movie sequels.

Nowadays, young people are no longer trapped in monotonous TV programs, but have more fashionable and entertaining ways, and watching movies is one of the popular ways of Chinese New Year entertainment. Chen Sicheng saw this demand of young audience and came into being.

I have to mention the particularity of the Spring Festival schedule, which is a traditional schedule and also a schedule full of opportunities.

In fact, the inherent film types can no longer meet the needs of watching movies during the Spring Festival. In the Spring Festival, which symbolizes reunion, there will undoubtedly be more people choosing comedy. However, the sudden appearance of some military movies and sci-fi movies in the past few years shows that the audience in China is developing towards diversification and individualization.

In fact, the appeal of simple comedy is declining year by year. Now, Chen Sicheng's "Tang Detective" series can't be simply classified as comedy, because it incorporates more diversified fashion and business elements, such as action elements, suspense elements and detective elements, and even adds many exotic entertainment elements to each film.

The story of "Tang Tan 1" took place in Thailand, which made many viewers see the bustling nightlife in Thailand for the first time and let us know some Buddhist cultural traditions in Thailand.

The story of Tang Detective 2 takes place in new york, USA. Chen Si showed us American street culture and gangster culture, and even used these exotic elements to engage in black humor, which brought a long-lost comedy freshness to the audience.

Tang Detective 3 moved the story to Tokyo, Japan. As a neighboring country separated only by a strip of water, it has a very special personality culture. It is not difficult to see from the trailer that ninja culture, sumo culture and gangster culture are all involved, and a unique entertainment blockbuster has been presented.

Yes, that's right. What Chen Sicheng wants to do is not only a simple comedy suspense movie, but also an entertainment blockbuster.

Just like the Spring Festival Evening in the 1990s or the American Super Bowl, Tang Tan 3 is all-encompassing, and every shot is stimulating the audience to secrete dopamine. Chen Sicheng not only wants to make the audience laugh, but also wants to make the audience "cool".

With the addition of racing elements, the real kart race on the big screen is cool.

Added suspense elements, but also guess "who is Q". Is it cool?

Add exotic customs and everything you are interested in, from Thai bars to Japanese streets. Is it cool?

This is exactly what I said earlier. Chen Sicheng is not only building a series of films with unprecedented success, but also shaping a new and vivid film type.

Even, he is subtly guiding the audience to form a specific habit of watching movies: New Year's Eve, watching the Tang Dynasty on New Year's Eve. For young people, the taste of the year seems to be fading. The so-called "taste of the year" actually refers to some traditional entertainment and social ways.

Then, the appearance of "Tang Tan" series movies just fills the gap left by "the taste of the year is fading".

Film is not just a film, it has evolved into a special cultural symbol.

Chen Sicheng will do his best in the next game. After the online drama "Detective Chinatown", he will create a "Tang Exploring the Universe" with a bigger world outlook. The amazing box office of Tang Detective 3 has made opponents feel desperate, and what makes other competitors even more desperate is that this is just the beginning.

Chen Sicheng's "entertainment ambition" is being realized step by step.