From moral education characteristics to moral education brand school moral education brand characteristics

Yinong Town Central Primary School has a history of nearly 60 years and is a model primary school in Zhejiang Province with distinctive school-running characteristics. The school has always adhered to the school-running philosophy of "education first, moral education first", focusing on all students and their all-round development. Carefully build the "education" brand, and achieve the school running goal of upgrading from the "three strong" (cultivating strong teachers, cultivating strong students, and creating a strong school) to the "three strong" (cultivating famous teachers, cultivating famous students, and creating famous schools), showing From cultivating multiple advantageous projects, to developing into a characteristic school, and then moving towards a brand school.

Since the District Education Bureau proposed creating a brand school, we have made certain explorations and efforts. Now we will discuss the process of how our school has transformed from moral education characteristics to a moral education brand, from the three aspects of innovative carriers, strengthening guarantees, and focusing on reflection. Organize and summarize all aspects.

1. Innovative carriers to highlight the effectiveness of brand promotion

The essence of a school brand is stable education and teaching quality and rich school cultural taste. High-quality educational services are brand building The core lies. Establish a good reputation through the school's high-quality services, attract sufficient students with good reputation, win abundant resources with sufficient students, and promote the school brand with abundant resources. Therefore, we have used our abundant resources to gradually form five major brand promotion carriers.

1. Rely on the Young Pioneers to organize positions. As a mass organization for children and young people, the fundamental purpose of the school Young Pioneers is to unite and educate all children and promote their development. In specific practice, we relied on the Young Pioneers organizational carrier and adopted the following strategies: ① Theme activity strategy; ② "Three Helps" activity strategy; ③ Development strategy of "book-loving classes" and "book-flavored campus" construction; ④ Primary school students' daily behavior standard evaluation strategy .

2. Build two "bases". Our school is the only "national brand" Chinese hard-tipped calligraphy experimental base in the region, and is also the activity curriculum research base in Zhejiang Province. We regard these two bases as the entry point for deepening quality education and focus on four major promotion strategies: ① teacher training strategy, ② expert guidance strategy; ③ subject leading strategy; ④ "promoting training through competition" strategy.

3 Integrate three types of courses. In accordance with the national curriculum plan standards, we are committed to researching, developing, and improving curriculum systems and curriculum models, and strive to build a new curriculum construction system with moral education as the core and focusing on cultivating innovative spirit and practical ability. By integrating national curriculum, local curriculum, and school-based curriculum, we actively promote curriculum reform and provide quality assurance of education and teaching for brand promotion.

4 Student club planning. In order to develop students' potential and cultivate good learning interests, the school focuses on organizing students to carry out club activities and adopts the following strategies: ① automated operation strategy, ② tutoring strategy. ③Star club evaluation strategy.

5. Parent resource development. In order to build a "Trinity" education system, the school gives full play to the role of parent-school as a bridge and link, and has established corresponding organizational systems of parent committees, parent-school committees and parent-schools. The strategies adopted in specific operations are: ① Set up a "1 5" school running mechanism; ② Carry out activities to select outstanding students and outstanding parents to create a good teaching and learning atmosphere; ③ Strengthen the parent committee discussion system.

2. Strengthen guarantee and enhance the richness of brand connotation

The core of school brand competitiveness is school service quality, while school cultural values ??are the key to improving brand stability. An important guarantee for improving the connotation of a school's brand is quality and culture. In order to make the above carriers operate effectively and enhance the connotation of the brand, the school has established three major guarantees.

1. Guarantee of school cultural construction. ①Refining the core values ??of school running. As early as 1996, the school put forward the school motto of "self-care in life, self-discipline in words and deeds, self-reliance in learning, and self-improvement in body and mind". It aims to become a behavioral direction of positive and independent development, and to accumulate self-confidence for teachers and students to grow. It is a silent command on campus, becoming a huge educational force and inspiring people to work hard. It has a subtle influence and positive emotional experience on every member of the school; ② Inherit the local culture of the school.

The entrepreneurial spirit of hard work has influenced generations of reclamation people. We call it "local trendy culture". In this culture, it has become the school's mainstream culture of "dare to be the first and strive to be first-class". The core values ??are people-oriented, paying attention to people's rights, paying attention to the happiness and quality of life, thus truly forming a school that creates a better future for every child. ***Common values ??and concepts; ③Inspire vitality of life. We should adhere to a people-oriented approach, and "let students grow happily and confidently" has become the core of our school-running philosophy, so that students can proudly say "I am confident and I am happy" every day. Let the campus truly become a paradise for students to learn, live and grow.

2. School-based training guarantee for teachers. Successful brands often have a very solid value foundation and teachers who believe in these values. Therefore, we attach great importance to the construction of the teaching team. The subject professional level of our school's teachers has moved from the knowledge level to the wisdom level and then to the creative level, becoming a true Cultural person. Teacher development and student development are a dialectical unity, and teacher development can better promote student development. Classroom teaching is the most basic form of professional activity for teachers. Teachers should be guided to root their professional development exploration in classroom teaching. Only in this way can independent improvement have a source of living water.

3. Guarantee for the reform of administrative management mechanism. As far as the school itself is concerned, three main cornerstones must be established to develop high-quality education and build a brand school: ① establish clear school-running goals and advanced school-running concepts, form an effective brand strategy, and enhance competitiveness; ② construct a scientific and efficient management system and mechanism to form sustainable development capabilities and enhance educational capabilities. ③Create a civilized and efficient school culture, create a harmonious development environment, and enhance cohesion.

3. Pay attention to reflection and pursue the sustainability of brand growth

Brand promotion is a process that keeps pace with the times. With the advancement of quality education, the innovation of new curriculum concepts, and the people's increasing demand for high-quality education, our pursuit and construction of brands are also endless. We need to not explore in practice, constantly reflect, and keep moving forward.

Reflection 1: Reflecting on the process from moral education characteristics to moral education brand, we deeply feel that school brand positioning is the prerequisite for brand promotion. Without correct brand positioning, it is impossible to talk about it. In our practice of brand positioning and promotion, it can be said that it has the following characteristics: ① high starting point; ② low center of gravity, ③ accurate landing point. The creation of a moral education brand is consistent with our school's school-running philosophy and is consistent with the requirements for implementing quality education and new curriculum reform. It can be said that the creation of the "education brand" not only meets the requirements of the times, but also fulfills the sacredness of education. mission.

Reflection 2: The creation of a brand is a difficult and long-term process. The brand is the logo that distinguishes one school from another. It needs packaging and identification... This requires us to continue Educational innovation, institutional innovation and management innovation, and formulating business strategies for brand promotion. Although we have achieved certain results, the road ahead is still long. Looking into the future, we will strive to make further efforts in the following two aspects: ① Continuously improve the quality of education and teaching and provide quality assurance by refining routine management; ② Through Continue to practice the concept of educating people, optimize educational services, and enhance rich cultural connotations.