What is advertising language?

Advertising words, also known as advertising words, have broad and narrow meanings. Broadly speaking, advertising words refer to a kind of propaganda language that introduces goods, culture, entertainment and other services to the public through various media and posters, including the title and text of the advertisement. Advertising language in a narrow sense only refers to the title part of the advertisement. catalogue

Definition?

Stylistic features?

What is the role of advertising?

Simple and clear?

Understandable?

Catchy?

Novel, unique and interesting?

Examples that highlight the theme?

20 12 popular advertising language?

Advertising words international English?

Are there any tobacco advertising words in tourist destinations?

What is the definition of public service advertising words?

Stylistic features?

What is the role of advertising?

Simple and clear?

Understandable?

Catchy?

Novel, unique and interesting?

Examples that highlight the theme?

20 12 popular advertising language?

Advertising words international English?

Are there any tobacco advertising words in tourist destinations?

The title of this paragraph is the soul of an advertisement, which is the main tool to lure readers. According to an American survey?

news

Generally, people who read headlines read the full text of advertisements? 5? Time magazine. This shows the importance of advertising headlines. What is the function of editing this stylistic feature advertisement?

Hao Di advertising words

First of all, we should understand the stylistic features of advertisements from their functions. Advertising is a tool and means of marketing, and the marketing function should be regarded as the intrinsic function of advertising. Marketing is inseparable from communication, and communication function is the most basic function of advertising. Advertising plays a role in promoting, persuading, enhancing and prompting through the dissemination of information. Generally speaking, advertising language is a short slogan that is repeatedly used in advertisements for a long time in order to strengthen the impression of the target on the enterprise, product or service. It should be based on long-term sales interests to convey a long-term unchanging concept to consumers, so let's analyze the stylistic features of advertising language. Concise and clear advertising language should be concise and to the point, grasp the key points, and have no superfluous words. If it is not short, it is not convenient to repeat, remember and cycle. There are not too many requirements in the form of advertising language, which can be single sentence or antithesis. Generally speaking, what are the words in advertising language? 6? ——? 12? A word (word) is appropriate, generally not more than? 12? A. We can see such examples everywhere, and the advertisements that can be widely circulated in the society are basically short. For example, the slogan of Haier Group, a well-known national enterprise in China, is "Haier-Sincerity Forever"; Ericsson mobile phone "communication is love"; Nike "just? Do what? It? " ; Head & Shoulders shampoo "dandruff disappears, hair is more outstanding" and so on. At least one word, such as? IBM？ Company "? Think? ",are very simple. It is in response to that sentence: "Concentrated is the essence!" Easy-to-understand advertising text must be clear and simple, easy to read and use, in line with the trend, and the content should not be too abstract, so that people with general education can accept it. Advertisements should use words and expressions familiar to the target audience to make sentences fluent and clear. Avoid using new words, neologisms, professional vocabulary, obscure words and words that are easy to cause ambiguity. Can't play word games, just pursue rhyme. Citizen Watch once used such a slogan, "High quality, high quality, new global praise, internationally famous watch Citizen", which gave people a very obscure overall feeling because of its excessive pursuit of smooth ups and downs of phonology, and was the failure of Citizen Company. The advertising language of some companies is widely spread because of its simplicity and closeness to life. For example, the well-known Nestle coffee advertisement is "delicious", which seems to be that a relative or friend recommends her favorite to you with a wise smile, which is easy to understand and kind. Similar examples are Wahaha's "Mom, I want to drink" and so on, which sounds like something that happens around us every day. It not only publicizes the products, but also facilitates the circulation. The catchy advertising language should be fluent and catchy, with proper emphasis on pronunciation, intonation and phonological collocation, so as to be readable and grasp the eyes and hearts of the audience. It is not difficult to find that many advertising slogans are rhyming, such as "Nongfu Spring, a little sweet", "Good air conditioning, made by Gree", "Dandruff disappears without a trace, hair is more outstanding" and so on. Novel, unique and interesting, we should choose the advertising language that can provide the most information and work hard on the word "new". Such as new uses, new designs and new styles of new products or old products. The expression of advertising language should be unique, the sentence situation and expression method should be clever, and it is forbidden to copy it mechanically. Appropriate epigrams, puns and two-part allegorical sayings can be used to cater to the audience's curiosity and imitation desire and arouse the soul. For example, a telephone call "Don't miss the opportunity" skillfully uses the pun of the word "machine"; For example, the two sentences before and after "Wan Jiale, Wan Le Jia", which were widely circulated in previous years, used truth and loopback, which not only contained the brand name but also catchy, and the meaning of "Wan Le Jia" was very warm. Recently, a successful advertisement engraved a sentence "Mom, I can help you with your work" on the washing powder, which not only conforms to the product function, but also reflects the deep affection between mother and child. I don't know if it touched you.

Ren Lei advertising words

How many people? ? But in the pursuit of uniqueness and relevance, we should pay attention to the appropriate choice. A slogan of Red Bull Drink is "The car needs gas, and I want to drink Red Bull". Although there is a certain correlation between refueling the car and replenishing energy for yourself, it always sounds uncomfortable. The advertisement title with prominent theme is a high generalization of the advertisement text, and the main body and information it summarizes must be clear and concentrated, so that people can understand what the advertisement mainly promotes when they see the advertisement. An advertising language can choose different appeal points, that is, emphasize different things, but always highlight one aspect. For example, the slogan of Shenzhou water heater is "safe and gas-saving", which makes it easy to focus on the differences of water heaters and grasp the special requirements of consumers for quality. Another example is Nokia's advertising slogan "People-oriented technology". Although this sentence was not first put forward by Nokia, it showed the company's entrepreneurial concept to consumers, which made everyone feel convinced of the company and products, thus generating trust in product quality and after-sales service. ? In today's information age, advertising has penetrated into all aspects of social life. It uses concise and vivid language to vividly display the characteristics and character of goods and express the wishes and demands of consumers. It attracts and infects the audience with emotional language, which not only makes people understand and trust its goods, but also becomes a social culture. ? The creation of advertising language is a job that needs inspiration and constant innovation. The stylistic form of advertising language is not fixed, which needs to be constantly created and improved by practitioners in specific work. Edit this paragraph as an example of 20 12 popular advertising language, with unlimited creativity. (Advertising words for fashion creative programs)? Follow it all your life, no regrets. (corporate advertising words)? From beginning to end, you moved me. ("Emotion" program advertising words)? Good taste, experience for yourself. ("fast food restaurant" advertising words)? Ambition is in my heart, accompanied by good luck. ("shoe company" advertising words)? Self-determination, let you go. ("Sports shoes" product advertising words)? Friends drink together, and bosom friends get drunk for me. (advertising words of wine companies)? Advertising recording or charm sound production. (Jiaosheng online advertising words)? Let happiness spread its wings and watch the dream bloom instantly. (advertising words for "Dream of China")? Welcome pine, leading the Chinese style alone. I was moved, so I'm here. ("Sports Series Products" advertising words)? Years of love, with a "musical" heart. (music program advertising words)? Let happiness spread its wings and watch the dream bloom instantly. (advertising words for "Dream of China")? "diamond" heart "stone" wisdom (diamond advertising words)? Your hope, my possibility. (corporate advertising words)? Nongfu Spring, a little sweet! Good water makes you healthy! Huihe soda water is comfortable and delicious! (Huihe soda advertising words) The nobles in the water (Jing Tian Baisui Mountain pure water advertising words) love you (Wahaha pure water advertising words) for tomorrow, green life! (Mr. Drew) Green, the achievement of future life! Yiran, stay with me forever! (Mr. Drew) A little more, a healthier life (Master Kong advertising words) Feel the sunshine and give hope. ("Project Hope" slogan)? There is sour and sweet, and there is a taste of "self". (yogurt advertisement)? Happy woman, diamond life. ("diamond" advertising words)? Drink the past in a cup. ("wine enterprise" advertising words)?

3G advertising words

The same choice, different expectations. (supermarket, shopping mall advertising words)? Nutrition is the master, and it goes its own way. ("green vegetables" advertising words)? Chew old songs and remember classics. (music broadcast advertising words)? Grasp life and communicate with the world. New song express, happy confidant. (music broadcast advertising words)? Feel the sunshine and give hope. ("Project Hope" slogan)? There is sour and sweet, and there is a taste of "self". (yogurt advertisement)? Happy woman, diamond life. ("diamond" advertising words)? The same choice, different expectations. (supermarket, shopping mall advertising words)? Nutrition is the master, and it goes its own way. ("green vegetables" advertising words)? Always be ready, beautiful without discount. (advertising words of women's products store)? From beginning to end, you moved me. ("Emotion" program advertising words)? Beautiful, experience for yourself. Ambition is in my heart, accompanied by good luck. ("shoe company" advertising words)? Self-determination, let you go. ("Sports shoes" product advertising words)? A journey of a thousand miles begins with the foot and begins with the heart. (Footwear company advertising words)? Open a happy moment and harvest a good time. ("Good Time Food" advertising words)? New life, taste with heart. ("real estate company" advertising words)? Scream is better than make your heart beat. ("Scream" drink advertising words)? The water in the cup tastes like human beings. (mineral water advertising words)? Care, care, care. ("Project Hope" slogan)? Because of dreams, so Beijing. ("Beijing 2008 Olympic Games" advertising words)? A friend takes a sip of wine every day. ("wine" advertising words)? Wait for the time to travel and enjoy the wonderful moment. ("Good Times" food advertising words)? Touches women the most and understands women's hearts the most. ("women's goods store" advertising words)? Inner desire is the starting point of dreams. (slogan "Vocational and Technical College")? Close to "sunshine", fresh and natural. ("sunshine ranch" dairy advertising words)? Colorful woman, colorful life. (advertising words of women's cosmetics company)? Love the right mouth and want the right taste. (yogurt advertisement)? Follow your dreams and never give up. (enterprise, company advertising words)? Five flavors of life, colorful life. (advertising words for camera film)? Elegant and fragrant, touching. (shampoo advertising words)? Sweet feelings, Didi forgot me. (advertising words for instant coffee drinks)? Elegant and light, "sincere" for the country. (car brand advertising words)? Wonderful moments, eternal pictures. (camera advertisement)? More romantic than the world, more fashionable than exaggeration. (Fashion brand advertising words)? The world sees China, and China has Wuhu. (slogan of Wuhu City, Anhui Province)? On the way to welcome guests, I "relaxed" an old dream. ("Welcome Pine" cigarette advertisement)? Have opinions, not exaggerating. ("clothing" company advertising words)? Taste the milk heart and feel the grassland. ("milk" corporate advertising words)? Years of love, with a "musical" heart. (music program advertising words)? Let happiness spread its wings and watch the dream bloom instantly. (advertising words for "Dream of China")? Dove chocolate, silky soft. Drinking coarse grains every day makes everyone healthy. (Miaolian advertising words) Farewell to Baidi Caiyun and return to Jiangling one day. (jiangling motors) What will happen to the world if human beings lose association? (Lenovo Group) Advertising Words International English Can't Be Nothing (Adidas)? No, it's impossible (sneakers)? Make something out of nothing. ? Everything has its origin, and everything has its source. (Shakespeare)? Buy Australian goods and buy you a job. ? Buy Australian goods and buy you a job. (Australia)? one world one dream (Beijing Olympic Games) 1% inspiration is greater than 99% sweat. (genius)? A moment of inspiration is better than a lifetime of effort. (genius)? Tomorrow is always the busiest day! ? The day after tomorrow, how many tomorrows, (tomorrow)? Where there is a marriage without love, there is love without marriage. (lover)? Marriage without love, there will be love without marriage (lover)? OpinioncoversoverFacts。 (lawyer)? Words speak louder than facts. (lawyer)? Anything is possible. ? Anything is possible. -Li Ning?

Li-ning advertisement

Mom and Dad, I love you! (family)? Mom and Dad, I love you! (Family) The latest classic advertising language, the world-famous advertising language, Good tothelastdrop ... Didi is fragrant, and the meaning is still unfinished. Maxwell Coffee? Obey your desire. ? Obey your desires. Poetic movement, closing of dance. ? Dynamic poetry, dance close to me. (Toyota)? Do it. ? Do it. Nike sneakers? Feel new space. ? Feel the new realm. (Samsung Electronics)? Intelligence is everywhere. ? Wisdom is everywhere. (Motorola phone)? A new generation of choices. ? A new generation of choices. (Pepsi)? We integrate, you communicate. ? We gather together, and you connect with the world. (mitsubishi electric)? Take Toshiba and take the world. ? If you own Toshiba, you will own the world. Toshiba electronics? No enterprise is too small, and no problem is too big. ? There is no small business that cannot be done, and there is no big problem that cannot be solved. JoinWorldenglish, enjoy the English world. (New World International English) When the slogan of tourism advertisements is good? Pennsylvania? Sweetest? Place? Open? The sweetest place on earth, Detroit, Michigan. Renaissance? Boston, Boston, Massachusetts? Bicentenary? City 200-year-old city Spain: Everything? Down there? That? Everything is in the sun new york: Me? Love? New york I love new york, Pennsylvania, Pennsylvania: America? Shall we start? The United States starts here in Quebec: it? Feeling? So what? Different feelings are so different Aruba Aruba: ours? Only? Business? Is it? You, our only thing is to serve Switzerland: the world park, Switzerland, or Hawaii, Switzerland: Hawaii is a smiling island, and the sun shines here. Thailand: amazing? Thailand's magical Singapore: unlimited Singapore, unlimited tourism; Enjoy, unforgettable; New Asia-Singapore new feeling Australia: pleasant Australia Florida: Florida is different Pennsylvania: the United States starts here Hong Kong: charming Hong Kong, the capital of Vientiane; Dynamic capital; We are Hong Kong and Shanghai: new Shanghai, new feeling Guilin: Guilin's landscape is the best in the world, Suzhou and Hangzhou: there is heaven above, and Suzhou and Hangzhou below. Song Cheng: Give me a day to take you back to the Millennium Hollywood Cosmic City Park in the United States: let tourists enter the Jurassic era and edit this tobacco advertisement-we are indomitable, Dahongying, the spirit of the new era! -Dahongying, the eagle of victory! ? New products upstream-you have what I have, new products upstream! ? May 1 series-stick to May 1 and be friends forever! ? International May Day-International May Day, the elegant demeanor of Wenzhou people! ? Red Dragon-Sunrise East, Red Dragon! ? White sand series-white sand dances with cranes, and my heart flies! ? General series-with a flick of a finger, show the true colors of generals! ? Liqun series-Liqun, always benefit the masses! ? Welcome pine-welcome pine, the tree of friendship is evergreen! ? Sun Island-Under the blue sky, * * * enjoys the Sun Island exclusively! ? Great Hall of the People-Great Hall of the People, the past is like smoke, with endless aftertaste! ? East-sunrise East, brilliant on earth! ? Ride the wind-big waves wash sand, ride the wind! ? Universe-Ma Ji's story "Universe"! ? The king of hibiscus-the king of hibiscus flowers-the king of China treasures! ? Red Xin 'anjiang-Xin 'anjiang is different! ? Jiatianxia-aim high, Jiatianxia ...? Jinsheng-Jinsheng, success comes naturally! ? Seven wolves in gold medal-seven wolves in gold medal, man's elegant demeanor! ? Yipin Huangshan-Yipin Huangshan sky is high and clouds are light! ? Spring thunder-spring thunder is deafening! -spring thunder imagines the new century? Time is up-China calls time is up! Don't go through hardships, time will accompany you. ? A plum-a plum is fragrant all over the world! ? The darling of heaven-the treasure of the world? Jiaozi the panda? Changbai Mountain-a taste of Changbai Mountain is more about the national conditions of the north! ? Real Dragon-Success makes a real dragon! ? White sand-crane dancing white sand, my heart flies! ? Seven wolves-dancing with wolves, showing the true colors of heroes! ? Lotus King-Deliver value and achieve you and me! ? China-Love my China! ? Jinye-Jinye, accompany your gold career! ? Master Zhuang-Master Zhuang is heroic and ahead of the times! ? Luo Yan-Kowloon takes off and Luo Yan shines! ? Xiaolangdi-the taste of successful men! ? Marlboro-Men? Always? Remember? Love? Because? Yes? Romantic? Only! Marlboro-Men only remember the romantic elements in love! ? Marlboro-strut, unrestrained, this is the world of Marlboro-welcome to the world of Marlboro! ? Health card-health card Kent-kisseasynoteach! Kissing is simple, no need to teach! ? American camel-the mysterious camel is coming. ? Cuban "Havana Cigar"? Do you want true love? Please find a cigarette worker! ? American "Winston" cigarette-smoke American Winston and appreciate the American spirit. ? American "Jian" brand cigarettes-America. ? "Governor" brand cigarette-filter tip for thinkers, elegance for smokers. ? "Moore" cigarette-a distinctive styling advertisement-is thin, long and brown all over. ? Red rose-a red rose in hand, infinite warmth and enjoyment! ? Monkey King-the brand of successful people! ? Good cat-how high the heart is, how high the good cat will be! ? Princess-Princess, my true feelings are eternal! ? White gold feather west-poetry book complacent! ? Platinum Hongta Mountain-Mountain is the peak! ? Yuxi-green mountains and green waters, jasper into a stream! ? Century Hongta Mountain-a flaming day, a shining life! ? Magic colt-magic colt has arrived, smoke burns a smile! ? Sweet red berries-old friends, always have new feelings! ? Congratulations on the new year-adding happiness and blessings, congratulations on the new year! ? Love Ashima single-minded, superior temperament! ? Gem-new feeling, new taste! ? Nanjing-Taste the pride of Nanjing! ? Sequoia tree-excellent redwood tree, beyond the fields! ? A plum blossom smells good to the society, full of true feelings! Edit this public service advertisement to care for animals so that human beings are not alone. People who love others will always love others; People who respect others will always respect others. Protecting animals means protecting our own kind. Protect water resources and life will last forever. Don't let our children see today's animals only in museums. ? Bring peace on the road and happiness at home. There are no animals on the earth. This is a lifeless world. Animals are close friends of human beings, and human beings are trustworthy partners of animals. Go out happily and go home safely. I drank a few drops of wine and shed countless blood and tears. Lei Feng is in my heart and dedicated to walk with me. We are a family on the same planet, and our lives should be equal. Please take care of man's closest friend. If you are an animal, what should you do? Please take care of us! We are also a member of the earth! If mankind does not save water and protect the environment from now on, the last drop of water that mankind will see will be his own tears. Good water leads to virtue. Times are changing, time is changing, and what remains unchanged is our care. Send a love and reap the bright sunshine. Unity, friendship, dedication and progress. With the nourishment of love, they will have more courage to fight the disease. (public service advertising words)