Why did Lancome official website recycle empty bottles?

Terry Environmental cooperated with Lancome, a world-renowned skin care brand, to recycle the empty bottles of skin care products in the store. After the products are used up, consumers can take the empty bottles to the designated Lancome store for recycling. Lancome not only provides natural repair ability for your skin, but also helps to protect the environment.

Empty bottle recycling activities can often enhance consumers' brand loyalty. For example, the empty bottle recycling policy of several cosmetics brands is that consumers can accumulate love points by participating in empty bottle recycling, which can be used to exchange for surrounding brands, deduct consumption or try out products.

Recycling empty bottles of cosmetics can not only avoid waste of resources and reduce the harm to the environment, but also actively protect brands. On some online second-hand trading platforms, many buyers recycle empty bottles of high-end cosmetics at high prices. According to informed sources, according to brand differences, the recycling price of empty bottles ranges from tens to hundreds. Almost all of these repurchased empty bottles have flowed into the hands of criminals who make and sell fake goods. Because some high-end brands will add anti-counterfeiting labels to packaging bottles, these criminals directly fill diluted stock solution or other skin care ingredients with real bottles, and then sell them at low prices to deceive unsuspecting consumers with fake ones. The industrial chain behind this is extremely huge and amazing.