What is the difference between customer satisfaction and dissatisfaction?

Customer satisfaction, English CSR (Consumer Satisfaction Research), also known as Customer Satisfaction Index. It is the abbreviation of service industry customer satisfaction survey system, a relative concept, and the matching degree between customer expectation and customer experience. In other words, it is an index obtained by comparing the perceived effect of a product with its expected value. The purpose of customer satisfaction research is to obtain the evaluation of consumers' satisfaction, consumption defects, repurchase rate and recommendation rate of specific services through continuous quantitative research, find out the core problems of internal and external customers, find the fastest and effective way and maximize the value. For example, the domestic digital 100 market research company, in recent years, not only adopted some international research methods, but also combined with the national conditions of China, revised the research on customer satisfaction and formed a Surveycool? Professional online survey system [1] is the platform, and digital 100 customer satisfaction research system and satisfaction index are the means of mystery man survey, consumer demand insight and brand diagnosis. He has successfully provided professional consulting services for financial, insurance and securities institutions such as Bank of China, Industrial and Commercial Bank of China, Bank of Communications, Agricultural Bank of China, China Development Bank and Ping An Insurance of China, and has been recognized by the industry.