The only slogan of department stores

How to make related pop posters by hand-painted POP on National Day? Will you design popular posters for National Day? If you can't design a National Day pop poster, you can refer to the following National Day pop poster design pictures.

The original "post" of the poster was originally converted from the "post" posted on the post, and the notice posted on the post can be called "post"

In terms of design terms, "poster" and "poster" can be defined as "a plane advertising poster medium" or "a large-scale printing advertisement posting"

POP advertisement is the abbreviation of Piontofpurchaseadvertising, which is translated into "point of purchase advertising" in Chinese.

All advertisements displayed in places where goods are purchased are called POP advertisements, which aim to attract consumers' attention, induce them to enter stores, and then stimulate their desire to buy.

POP emphasizes the position of consumers, and it is an advertisement designed from the convenience of customers. Successful POP has the decisive ability to urge customers to buy goods, which is the end of advertising activities and the starting point of sales and promotion.

Poster posting location can be freely selected, and several posters can be posted in one place to enhance the impression.

Posters are not only easy to post, but also can be displayed for a long time, and they can be repeatedly appealed and received repeated results.

POP must be exposed where it is sold, which is the biggest difference from posters. Although in a limited place, the scope of the performance is still full of infinite diversity.

This form of advertising can be seen almost everywhere, not only in supermarkets, but also in department stores, book shopping centers, restaurants, fast food restaurants, fashion shops and other places, and we can often see hand-painted POP posters.

How can the newly opened clerk make the publicity attractive? First, offline publicity.

Distribute leaflets. Now many shops will choose to distribute leaflets in front of or around the door for publicity. You can copy a lot of leaflets and distribute them in places with many passengers. You can also understand the needs of consumers through questionnaires, and drain them by giving gifts, so that many people can understand their ten-yuan department store and promote shopping in the store.

Put up posters. Posting posters at the door to inform consumers of special offers and preferential activities can arouse consumers' interest and achieve good publicity results. When posting a poster, the font must be eye-catching enough for consumers to notice the most critical content at a glance.

Handling of membership card and integral card. This can greatly improve the return rate of consumers and increase their sales in a short time. The discount range of the card must be enough to attract consumers. If it is a gift, make sure that the customer really needs this product and introduce a friend to buy it.

Second, online promotion.

Friends circle. In the Internet age, the circle of friends has become a platform for everyone to share beautiful things. The evaluation of consumers will have a corresponding butterfly effect, which will affect the consumption behavior of friends around them. We should make full use of our interpersonal relationships, let friends and relatives help forward them to our circle of friends for publicity, expand publicity as much as possible, cover different groups of people, and improve visibility.

How to design posters, advertisements and posters? I. Types of POP advertisements

(A) according to the POP settings to distinguish places

1, store head POP-Pop advertisements placed at the store head, such as billboards, posters, store signs, position signs, posters, giant puppet standing billboards, large samples of objects, high-altitude balloons, window displays, advertising umbrellas, and indicative signs.

2. Hanging POP-balloons, tags, flags, empty boxes and decorations hanging in the air in a supermarket store are called hanging POP, and the main function of hanging POP is to create a lively and warm sales atmosphere in the store. Breeze blowing, causing all kinds of movements, can directly attract the attention of all angles.

3. Window decoration, stickers, posters, etc.

4. Horizontal POP-stereoscopic display, baskets, poles, shelves, puppets, etc.

5. Shelf POPDD uses the effective gap of commodity shelves to set up compact POPs, such as price cards, commodity brochures, desk cards, commodity models, exquisite leaflets and small mascots. Read carefully, "force" customers to receive commodity information, which is a kind of advertisement that directly sells commodities.

6. Wall POP advertisements-POP advertisements posted on the wall, such as poster boards, flags, billboards, stickers, decorations, etc. Use applicable facades, such as walls, glass doors and windows, counters, etc. Paste commodity posters, posters and leaflets, etc. The main function is to beautify the wall and inform the goods, pay attention to the decorative effect and render the atmosphere.

7. Display shelf POP advertisements-small POPs attached to commodity display shelves, such as display boards, DM, price tags, billboards, shelf cards, etc.

8. Ground POP advertisements-POP advertisements placed from the store head to the ground in the store have the functions of commodity display and sales, such as electronic display screen and electric modeling POP.

9. signboard POP- signboard POP includes storefront, curtain, banner, horizontal (vertical) painting and electronic subtitles. The function of signboard POP is to convey the identification mark of the enterprise to customers, convey the information of the enterprise's sales activities, and render the atmosphere of such activities.

10, poster POP- poster POP is similar to a poster that conveys commodity information. Poster POP should pay attention to distinguish between primary and secondary information, strictly control the amount of information, and establish visual order.

1 1, logo POP——logo POP is a location indicator of shopping malls or commodities, and its main function is to convey the information of shopping direction and location to customers.

12, packaging POP-packaging POP refers to the packaging of goods with promotion and corporate image enhancement functions, such as gift packaging, gift packaging, and the overall packaging of several small units.

13, light box POP-The light box POP in the supermarket is generally stable at the end of the display rack or on the wall-mounted display rack, and its main function is to specify the display position of the goods and the role of the factory monopoly cabinet.

14, price card pop-you can see the selling price at a little distance, and it is easy to see the selling price and font size at a distance of 1-2 meters.

15, POP-display board-to promote the impulse to buy, recommend related products or emphasize commodity sales, etc. The text of the idea is limited to 15 words, no more than three lines.

16, store guide pop-where to sell what goods, you can put a symbol on your head.

17, commodity description POP- indicates the relationship between size and symbol, and indicates material, structure, use or usage, etc. , you can use charts to explain, increase usage and usage.

18. service is pop-the policy or motto of serving guests, which is concisely expressed in the form of regulations or slogans, and does not exceed three lines.

19, the price tag pops up-displays the name and price of the product.

20. Out-of-the-box POP-an advertisement installed on shelf partitions and passages in the form of out-of-the-box.

2 1, spring fashion-spring billboard.

22. Manual bracket pop-up box for brochures related to commodities and related information.

23. Promotional cage car POP-a small cage car selling related small commodities.

(B) according to the use of POP to distinguish

1. Out-of-store advertising-for the purpose of attracting attention

DD signs, hanging curtains and drawing boards around the exterior wall and the store.

2, store advertising-to lure customers into the store for the purpose.

Window 1- stickers and posters

Door eaves-strips of cloth, balloons, flags, etc.

Door wall 1- Posters, stickers, wallboard, signboards, etc.

First floor door, vertical pole display, ground hanging basket, etc.

3. In-store advertising-guide product display.

The space under the ceiling-hanging cards, hanging displays, hanging flags, etc.

Wall newspaper, wallboard, pennant, circular column, etc.

The first floor-ground signs, pole displays, puppets, ground frames, etc.

4, display advertising-for the purpose of explaining the characteristics of goods.

. Labels, seals, price cards, display cards, etc. affixed to commodities.

. The first side of the bookshelf card.

Plane above the shelf-display table, counter frame, counter board, change plate, cash register advertisement, counter basket, etc.

(3) Differentiate according to different POP producers.

According to different producers, POP can be divided into "manufacturer's POP", "mass store's POP" and "retail store's POP". There are many kinds of POP, but the most important thing is to make clear the purpose of promotion and choose the way suitable for this purpose, so as to improve the promotion effect.

1, POP is provided by the manufacturer.

In order to promote the company's products, manufacturers produce products for retail stores. Although they have high printing quality and exquisite production, the disadvantage is that they are unified in publicity and cannot show the characteristics of each retail store.

2. POP produced by discount stores

Supermarkets, department stores and other large-scale stores are all made for their own storefronts, mostly for the seasonal decoration in the store or the information of publicity activities. And on a small scale.

3, retail stores homemade POP:

Retail stores are made to match the dynamics of stores, mostly simple display cards or price cards. Different from the POP provided by manufacturers, it can be used for timely publicity, with the theme of things that local residents care about, vivid and flexible, which is very effective for promotion.

According to the function of POP.

The use of POP by enterprises mainly lies in shaping the sales atmosphere in shopping malls and improving the transaction probability. Its types are divided into:

1, seasonal promotion is popular

Storefronts are usually decorated with serial POPs to highlight the unique atmosphere of each season. For example, in summer, there is a cool scenery of "playing on the beach".

2. New products are popular when they are on the market.

Advertisements for new products usually last only 2-3 months. In order to attract consumers and attract customers' attention to the launch of new products in this period, POP advertisements are usually arranged at terminal sales points.

3. Gift Promotion POP

The most common method of POP advertising for gift promotion is to directly show the actual gift. Sometimes POP advertisements are usually used to emphasize that the attached goods are very attractive when showing the real thing.

Step 4 put it on a special display shelf

At the terminal point of sale, in order to highlight the individually displayed enterprise products, POP advertisements specially designed to decorate special display shelves are usually used in cosmetics, shampoo, food and other industries.

5.POP increases the performance effect of commodities.

If the commodity itself has personality and charm, it can be set off by appropriate atmosphere, such as using various POPs such as lighting, layout and materials to enhance the image of the commodity and increase the performance effect of the commodity.

6, a large number of display with POP

Stack the goods to form a special display shape, and add POP advertisements, such as price cards, to the goods. Usually, in order to achieve the effect of a large number of exhibitions, we must also emphasize the colors and shapes after a large number of exhibitions.

7. On-site display of promotional POP

In order to promote a certain product, a temporary POP booth is set up at the sales site. The main purpose is to attract customers' attention and facilitate exhibitors' introduction and notification.

8. Event marketing is popular

When enterprises adopt the promotion method of "event marketing", in order to improve consumers' sense of participation, manufacturers usually make some exquisite POPs to help consumers know more about their activities.

9. sales-oriented POP

At the terminal point of sale, in order to strengthen the promotion of the displayed goods, sales POP is usually used to introduce the functions of the goods and convey the information of the goods.

(e) Differentiate according to whether POP has a brand.

1, brand popularity

Most POP advertisements have brand names to highlight manufacturers' brands, covering all kinds of posters, billboards, promotional exhibits, tags, light boxes and so on. These advertisements are used to promote preferential activities, promote goods or strengthen mass communication advertisements at the point of sale to stimulate customers to buy.

2. Unbranded POP

In some cases, manufacturers will provide unbranded POP advertisements in retail stores to widely publicize popular concepts or ideas. For example, the Dairy Association launched "Dairy Publicity Month" and specially produced a set of POP advertisements, aiming at emphasizing the nutritional characteristics of dairy products and promoting dairy consumption, without mentioning the brand.

Sometimes, in order to promote the harmonious relationship with retailers, manufacturers will also produce some brand-free POPs with creative and decorative effects. It doesn't label brands, products or even mention activities. It's purely for beautifying the store's head. It's very attractive and popular with retailers.

(6) Long-term POP use.

1, long-term POP advertisement

Long-term POP advertisement is a type of POP advertisement that has been used for more than one quarter. It mainly includes POP advertisements such as store recruitment, counter POP advertisements and corporate image POP advertisements. Among them, the store recruits POP and so on. , generally completed by the mall operator. Because the cost of these forms of POP is relatively high, and the use cycle is relatively long, and the POP with corporate image and product image, because the birth cycle of a company and a product is generally more than one quarter, the POP advertisements promoting corporate image and product image must also belong to the long-term POP advertising type. Due to the time limitation of long-term POP, its design must take into account its exquisiteness, and its manufacturing cost also increases accordingly, which is generally tens of thousands of yuan or more investment.

2. Mid-term popular advertising

Mid-term POP advertising refers to the type of POP advertising with a usage cycle of about one quarter. It mainly includes seasonal commodity advertisements and seasonal POPs in shopping malls. Because of the time limit of clothes, air conditioners, refrigerators, etc. And the limitation of the use cycle of the window With the replacement cycle of goods, the use cycle of this kind of POP advertisement is bound to be around a quarter, so it is a mid-term POP advertisement. The design and investment of medium-term POP advertising can be properly considered at the level of long-term POP advertising.

3. Short-term popular advertising

Short-term POP advertisement refers to the type of POP advertisement whose usage cycle is within one quarter. For example, POP display cards are displayed on counters, on shelves, and on signs of big sales in stores. Because this kind of advertisement exists with the existence of a certain commodity in the store, as long as the commodity is sold out, the advertisement of the commodity has no value. In particular, some goods may be sold out in a week or even a day or a few hours due to the quantity of goods purchased and the sales situation, so the corresponding advertising cycle may be extremely short. The investment of this kind of POP advertisements is generally low, and the design is relatively less particular. Of course, as far as the design itself is concerned, it should conform to the taste of the goods as much as possible.