Shop poster production-How to design store promotion posters more attractive?

Can the professional Taobao store make seamless full-screen large posters and full-screen store signs? How to do it?

The size of the Taobao store sign is 1920px*150px. The size of the store sign in the middle where the code can be used is 950px. The background of the left and right store signs can be set through the page header to achieve a 1920px full-screen store sign. The width of a full-screen large poster is fixed at 1920px. By counting the 1920 poster module, a full-screen large poster can also be realized.

The steps to set up a 1920px*150px full-screen store are as follows:

1. Use PS to make a 1920px*150px store sign, and then use the slicing tool to cut out the middle part of 950px*150px spare. Save the 1920px*150px and middle 950px*150px images respectively.

2. Enter Taobao store decoration, find the page header in the left menu - change the picture, and upload the 1920px*150px picture. Select Tile for background display, select Center for background alignment, and click Confirm that the 1920px background is set successfully.

3. Place the mouse on the store sign and click edit.

4. After uploading the 950px image to the image space, select the uploaded image.

5. Preview the results and publish the site.

This solves the problem of full-screen store promotion.

The steps to set up a full-screen poster are as follows:

1. Enter Taobao store decoration, find the module in the left menu, and select 1920 full-screen wide picture;

2. Directly drag the full-screen wide image on the left to the page to be decorated on the right.

3. Place the mouse on the module and click Edit.

4. Upload the image address of the image space, enter the product link address corresponding to the image, and click Save.

5. Finally, just click Publish the site.

This solves the problem of large widescreen posters. How to design shop promotion posters to be more attractive?

In the era of mobile phones and the Internet, the speed of information dissemination is getting faster and faster, and the amount of information received by each person every day is dozens of times more than before. Scroll through Tik Tok, look at pictures, and every APP webpage is vying for the user’s attention.

In the age of looking good, can your poster attract customers’ attention in one second? Poster design should not only be good-looking, but also attract users and get them in the next second. Your theme content, poster promotion content, and a method for direct purchase or inquiry.

So how to design? The following seven points need to be paid attention to during the design process.

1. Prominent themes

With many posters, you don’t know what they are selling at first glance. Slogans like "Save worry, save effort, save money" are indeed attractive, but these six words are too popular, so before these six words, you must indicate your identity to the user. Are you a supermarket? Design studio? Clothing Shop? Or restaurant. Only by clarifying your identity can users know the value of "saving worry, effort, and money" that choosing you will bring.

For event promotion posters, the theme of the event should be stated, such as "Big opening discount, buy one get one free". Although such themes seem to be very commonly used, they are bad, but the more straightforward and easy to understand the expression , the lower the cost of reading, the more willing people are to read.

What businesses need is accurate traffic, right? So accurate traffic starts with accurate poster design.

2. Clear project services

The publicity theme has been determined, but are the project services clear enough? Each theme actually has corresponding picture materials, such as the above promotional poster; Summer vacation Corresponding to the refreshing blue, the real estate posters are combined with the majestic community buildings; the financial management funds use golden gold coins that symbolize wealth for professionals; the Taekwondo admissions posters use a Chinese ink-style background, with corresponding service process photos on the back. More simple and straightforward.

The service content of each project is expressed very accurately. People can think of the corresponding project when looking at the picture, and the explanatory text makes the poster more vivid.

3. There are visual project details

The visual project details not only have course process pictures on the single page of Taekwondo, but also have course descriptions and main themes like the autumn tutoring class. Business features, project details, etc.

After clarifying the theme, put the corresponding pictures, materials and color combinations to make the style and theme of the entire poster more relevant.

4. Copywriting pain points

Compared with design skills, what is more important is copywriting ability. A good copy can make the entire poster come alive. Some copywriting triggers action, some copywriting tells users how to buy, and some copywriting hits users' pain points, making users want to take action after seeing it, and they will feel at a loss if they don't buy.

KEEP’s classic short copy of “Self-discipline gives me freedom”, as well as long copy, capture the key points of expression, so that what users see is what they get.

5. There is trust endorsement

A good poster has a theme, copywriting, and materials. If there is corresponding trust endorsement, you can also put it on it. For example, "started in 2001" is a type of trust endorsement related to the year of establishment; focusing on the logo field for more than ten years, with more than 800 chains across the country, and selling 1 million copies a year, these are all good trust endorsements.

The expression of trust and endorsement in copywriting adds a sense of trust to the entire poster.

6. There is contact information; address, phone number, WeChat QR code

Many people’s posters are well designed, with beautiful pictures and color combinations, but they do not have specific addresses, contact numbers and WeChat QR code, these are elements that must be added to poster design.

Some people also make the QR code extremely small for the so-called beauty, euphemistically calling it beautiful. In fact, this is not easy to spread. Now many people no longer use traditional single pages to spread posters, but Post a poster in Moments and send it to 100 people in one click. You can quickly reach thousands of people directly. But how many people can open the poster and see it? Do you know how many people are interested after opening it?

If they are interested and scan the QR code, but forget to download the original image and cannot scan it after scanning for a long time, will they give up scanning the QR code because of this action? This is worth pondering.

So don’t pursue the so-called beauty of the QR code. Keep it very small. Whether it is a payment code or a WeChat QR code, it must be enlarged so that users can scan the code to learn more details without downloading.

7. High-definition pictures without watermarks

With the development of technology, the threshold for poster design is getting lower and lower. Many poster designers who are not professional poster designers can also create them through some APPs. Success, these apps, such as: Maker Post, MAKA, WeChat Business Watermark Camera, Tuitch, Tumon, etc.

However, some APPs do not purchase memberships and will have watermarks. This needs to be paid attention to, because when spread on the Internet, the picture is the sign of a store. A poster with a watermark or unclear picture will also Lowered the quality of the store.

If a large number of posters need to be produced every month, it is recommended that you choose an APP to purchase an annual membership and directly produce high-definition posters without watermarks.

Similarly, the design styles in these apps are also worthy of design reference for beginners of poster design. Similarly, Huatu.com, Baotu.com, and Huitu.com can also be used as design references. How to make an event poster

How to make an event poster

How to make an event poster? Taobao's undertaking is inevitably inseparable from pictures, from the first moment the buyer enters the store The natural reaction is to have our posters on the home screen, so we say that home screen posters can promote baby conversion in a certain sense, whether it is a details page poster or a detail poster.

So, how to make an event poster? Now I will share with you some tips for making online store event posters!

1. Color matching and copywriting applications that you must know when opening a Taobao store

The copywriting and color matching of any picture need to meet the following points! The key parts, such as the theme or the information you want to express, must be highlighted in color and can also be distinguished by font size, and the copywriting is also divided into main copywriting and Sub-copy, the main copy is generally more prominent than the sub-copy, and can be appropriately matched with some other English or auxiliary copy to make the page more beautiful. In terms of color matching, colors cannot interfere with the product and must be clearly defined. Colors cannot be randomly matched. Too much and too complicated color matching will only make the page more messy without a certain foundation.

Color is one of the most powerful design tools. Different colors have different emotional effects on products, so colors must be purposeful and guiding when used. Colors can be simply divided into three types: cool colors, warm colors, and neutral colors. Before creating the page, you first need to determine the main color and the auxiliary color. Let’s first have a basic understanding of color.

Here is a little tip for you. Many friends have a basic understanding of color. There are many on Du Niang. I won’t go into details here. In fact, we often use PS and there is a color matching roulette. , you can find Window-Extended Functions-kuler in the top menu bar of PS, which is the color wheel. Here are a few screenshots of the recommended combinations:

As shown in the picture: each The pictures matched with the color wheel are all produced by matching the colors of the color wheel, so you don't have to worry about how to match the colors.

2. Common composition techniques for Taobao store poster design

In fact, for any poster, we have to think about the layout, think about where we should place products or copywriting, and then determine the structural positioning and carry out Page planning, searching for materials and elements, so that better results can be achieved during design.

3. Five tips you must know if your posters want to stand out

1. Create a poster atmosphere through festivals.

Plan holiday posters in advance and use the holiday atmosphere to design, so that when we design, we can basically use various holiday elements. For example, Christmas is more festive, and the elements can include Christmas The main color can be red for old people, gifts, deer, etc. You can also choose a series of Christmas elements such as Christmas trees, socks, hats, snowflakes, gifts, lanterns, etc. to combine the theme and store style for design. For example, Dragon Boat Festival: dragon boats, competitions, rice dumplings, leaves and a series of elements.

2. Create a poster atmosphere through scenes

First of all, the scene-type poster design looks very grand and artistic. Simply handle the background and match the copywriting. Let’s show that for a good poster, copywriting accounts for 30%. It is very important to make a scene-type poster with copywriting layout. It must be integrated into the scene to make it look grand.

3. Create a poster atmosphere through theme design

Themed posters are more common, and the atmosphere created can easily make consumers excited. For example, our theme is midsummer, then what can be associated with the theme are blue sky, summer, green leaves, flowers, grass, coolness, travel and other artistic conceptions. As long as the elements are determined, then our scene will be blue sky and white clouds, and the elements will be flowers and grass.

4. Create a poster atmosphere through color blocks and background color blocks

In fact, the combination of color blocks is a technique of flat design, and it is also a design technique that became popular instantly. By using color blocks, shapes and other elements to compose the poster, the flat expression technique gives the picture a concise and clean feeling, which can better focus on the product. At the same time, the flat technique is also used more often in activities.

5. Create a poster atmosphere through three-dimensional artistic conception

Three-dimensional artistic conception poster design. Nowadays, many large stores are designing in this direction. It requires the designer’s material synthesis skills and imagination ability. The requirements are relatively high. Various design techniques emerge in endlessly, and of course the design skills are extremely demanding.

Today, we will share it here. Poster copywriting, products and backgrounds are complementary to each other. Only by paying attention to the priority, size, color, Chinese and English, spacing, typesetting, color matching and background of the copywriting Integrated with some composition skills, I believe you can also achieve better results.