The newly bought Chinese cigarette says that our company reminds that smoking is harmful to health. Please don't smoke in non-smoking places? Is this positive?

The slogan should not be used as the standard to judge whether cigarettes are true or false. The state stipulates that cigarette cases need standards: smoking is harmful to health. Please don't smoke in non-smoking places.

In the 27 edition of Regulations, there are two groups of warnings: "Smoking is harmful to health, and quitting smoking can reduce the harm to health" and "Smoking is harmful to health, and quitting smoking as soon as possible is beneficial to health".

in the new edition of the regulations in 215, the first group of warnings was adjusted to "smoking is harmful to health, please do not smoke in non-smoking places", and "discouraging teenagers from smoking and prohibiting primary and secondary school students from smoking" was added to form three groups of warnings.

In fact, there is a strict legal basis for the adjustment of warning words. For example, the article "No Smoking in Non-smoking Places" takes into account that Beijing and other cities have issued relevant local laws and regulations. The expression of discouraging teenagers from smoking is clearly stipulated in the Planning and the Tobacco Monopoly Law.

expanded materials

in addition to the content adjustment, this regulation also clearly requires the use position of warnings: the first group of warnings is used in the warning area on the front of the packaging, and the second and third groups of warnings are used in turn in the warning area on the back of the packaging.

This is quite different from the fixed collocation of the previous two groups of warnings. According to the requirements of "Planning", the warning language should have a rotation mechanism, with the purpose of increasing the cognitive effect and freshness in the form of rich content and changes, and exerting a better warning effect.

similarly, in order to strengthen the warning effect, this Regulation requires that the area of warning area should not be less than 35% of its surface, the font height of warning font on strip and box packaging should not be less than 7. mm and 4.5 mm, and the color difference value △Eab≥4 between words in warning area and background of warning area. Compared with the 27 edition of the Regulations, this requires a significantly higher standard and ensures that the warning language is clearer and more eye-catching.

State Tobacco Monopoly Bureau-Interpretation of "Provisions of the People's Republic of China on Cigarette Packaging Labeling"