Movies and TV in society, slogans and advertisements, store plaques, product brochures, company signs, what are the new words?

1. At the entrance of the hotel: "copy" the meal

2. At the entrance of the car repair shop: "push" the tire with air

3. At the entrance of the retail store: " "Sold separately"

4. The entrance of the furniture store: home "all"

5. The entrance of the decoration store: "housing"

6. Lost property advertisement: lost property "Inspiration"

7. At the entrance of the installation company: "Press" to install

8. At the entrance of the car wash shop: Wash the car with "wax"

9. At the entrance of the hotel: "He" rice

10. The entrance of the fruit shop: "Bo" Luo

The furniture store advertised as "furniture"

A restaurant's signboard said "Thirteen is too full"

A real estate advertisement's "Buried Riches on All Sides" is very conspicuous

Pharmaceutical merchants put out advertising slogans with homophonic meanings such as "Don't stay under the spot".

The word "stop" is written as "仃", fast food is written as the upper left part of the word meal, eggs are written as "Chicken Dan", and various beers are written as "various beers"

Advertising slogan It is the eyes of the brand, which has extraordinary significance for people to understand the connotation of the brand and build brand loyalty. Let’s take a look at how these familiar world classic advertising slogans create world-class brands.

*M&M chocolate: does not dissolve in the hand, only dissolves in the mouth

This is the inspiration of the famous advertising master Bernbach, it is a classic and has been passed down to this day. It not only reflects the unique USP of Mamp;M chocolate icing packaging, but also implies that Mamp;M chocolate tastes so good that we are not willing to let the chocolate stay on our hands for a moment.

*Pepsi: The choice of the new generation

In the competition with Coca-Cola, Pepsi finally found a breakthrough. They discovered the market from young people and positioned themselves as the Coke of the new generation. Inviting the new generation's favorite superstar singer as its brand spokesperson, it finally won the favor of young people. An advertising slogan clearly conveys the brand's positioning and creates a market. This advertising slogan plays the most important role.

*Volkswagen Beetle: It’s better to be small if you think about it

The American car market in the 1960s was dominated by large cars. When the Volkswagen Beetle first entered the United States, it was basically Without a market, Bernbach once again saved the Volkswagen Beetle, put forward the idea of ??"think small", and used the power of advertising to change Americans' concepts and make them realize the advantages of small cars. From then on, Volkswagen's small cars steadily dominated the U.S. car market until Japanese cars entered the U.S. market.

*Nike: just do it

Nike quickly became the number one brand of sporting goods through a series of advertisements with the theme of justdoit and the star effect of basketball star Jordan, and this advertisement The language is in line with the mentality of the young generation. If you want to do it, just do it. As long as you are different, you just need to take action. However, with Jordan's retirement and just do it changing to "I dream.", Nike's influence has gradually declined.

It has become the number one brand in the mobile phone market because it respects this concept. From product development to talent management, it truly embodies the people-oriented concept. Therefore, the slogan is particularly powerful because it means something.

*De Beers Diamonds: A diamond is forever, a diamond will last forever

Proving that classic advertising slogans are always a combination of rich connotations and beautiful sentences, De Beers Diamonds This slogan not only expresses the true value of diamonds, but also elevates the value of love to a high enough level that people can easily associate diamonds with love. This is indeed the most wonderful feeling.

*McGee Coffee: Every drop of it is fragrant and full of flavor.

As the second largest coffee brand in the world, Magi’s advertising slogan can be called a classic of language. Unlike Nestle, McLaren's sensory experience is superior. Although it is not as straightforward as Nestlé, it is in line with the artistic conception of coffee. At the same time, it closely combines the mellow aroma of McLaren coffee with inner feelings. It is also often Can stand the test.

*Yamaye Piano: Children who learn piano will not become bad

This is the most famous advertising slogan in Taiwan. It captures the mentality of parents, adopts a psychological attack strategy, and does not explain The advantages of piano are that it attracts parents of children from the perspective that learning piano is beneficial to their children's physical and mental growth. This was indeed very effective. My parents agreed very much with Yamaha’s point of view, so buying a Yamaha piano was the next step.

Yamaye is brilliant at this.

*Mc Coffee: Good things should be shared with good friends

This is the advertising slogan launched by Mc Coffee when it enters the Taiwan market. Since Nestlé has firmly occupied the Taiwan market, that sentence The advertising slogan has been deeply rooted in people's hearts, so Mak's had to start with emotion and combine coffee with friendship. This won the recognition of Taiwanese consumers, so Mak's successfully entered the Taiwan coffee market. When people see Mai's coffee, they think of the feeling of sharing it with friends, which is indeed a good feeling.

Therefore Remy Martin gives you a hope that as long as you drink Remy Martin, good things will be waiting to come. With such auspicious "divination", who wouldn't want to drink Remy Martin? Especially those noble people are convinced.

*Dove Chocolate: Milky, silky feeling

The reason why it is a classic lies in the psychological experience of "silky feeling"; it can make chocolate delicate and smooth It feels like using silk to describe it, the artistic conception is lofty enough and the imagination is rich enough. Make full use of synesthesia and maximize the power of language.