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What is the slogan of Li Ning’s advertisement?
The Li-Ning brand was established in 1990. At the beginning, Li-Ning's advertising slogan was "The Hope of China's New Generation". After starting to adjust its product positioning by "surrounding the cities from the countryside", Li Ning launched a more "pragmatic" advertising slogan "Win step by step".
After seven years, Li Ning Company, Li Ning Company, based on the analysis of China's sporting goods market demand, realized the huge consumption potential among young people, and thus determined to change the brand design style from a single popular one. Shape it into a "fashionable, young and individual" city brand. During this period, Li Ning's slogans were "Keep the excitement to yourself", "I exercise, I exist" and "Monsoon New Movement".
Two years later, Li Ning’s slogan featured world champion and gymnast Li Xiaopeng, accompanied by the slogan “Excellence comes from true nature”. This was before the 2000 Sydney Olympics.
The following year, in order to launch the Li-Ning golf series, the Li-Ning brand collaborated with an advertising company to shoot a commercial in Paris. The picture showed French girl gymnasts wearing Li-Ning gymnastics uniforms. The slogan was "Sports is the beauty of the world**" *Enjoy".
On June 30, 2010, Li Ning Co., Ltd. announced a high-profile rebranding strategy, released a new logo and slogan, and made corresponding adjustments to brand DNA, target groups, product positioning, etc., to create a "90s After Li Ning". Li Ning's new slogan is "Make The Change", and the brand's new logo abstracts Li Ning's original "Li Ning Cross" movement.
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