Fashion tea originated in Shanghai. What do you mean?

It is the brand positioning of Aunt Shanghai.

Auntie Shanghai is a new brand of tea under Shanghai Zhen Jing Industrial Co., Ltd., which is positioned as "fashionable tea comes from Shanghai" and focuses on providing new ready-made tea for young consumers.

Aunt Shanghai's marketing password

Create cereal tea categories and form differentiated brand recognition;

Different from other milk tea brands, Aunt Shanghai's core competitiveness is-not just "milk tea".

When milk tea and blood glutinous rice are mixed together, milk fragrance, tea fragrance and rice fragrance suddenly merge into a wonderful fragrance, which makes people feel delicious. When the glass bottomed out, it almost felt full-cheap, full, and now it is boiled, without creamer, pigment and additives, which is absolutely unprecedented.

"Whole grains" represent "health" and "health preservation" in the eyes of consumers, which is very in line with the needs of current consumers. After several years of painstaking research and development, now-cooked five-grain tea has become the core explosive product of Shanghai Auntie.

Positioning the mid-end, paying attention to cost performance, direct selling+joining to play the sinking market;

Compared with first-tier cities, consumers in third-and fourth-tier cities have lower purchasing power, but most tea brands are concentrated in bustling metropolises, and small cities have less competitive pressure and broader development space.

At the same time, in order to speed up the entry into the market, Auntie Shanghai has adopted a two-line development model of "direct marketing+joining", which can not only reduce the financial pressure and improve the anti-risk ability through joining, but also ensure the tonality of the brand, which is not limited to the problem of chaotic management, resulting in the loss of users.

From a single explosive product to brand positioning, build and develop a moat;

Aunt Shanghai recently launched the slogan of "fashionable tea, which originated in Shanghai", and launched the hand-painted image of little aunt, which was updated in store display design, product packaging and marketing activities to convey healthy, delicious, fashionable and modern brand value to consumers.