Mother’s Day Creative Activity Plan for Physical Stores

In order to ensure the successful conduct of the activity, it is essential to formulate an activity plan in advance. The activity plan is actually a written plan based on factors related to the activity. How to write an activity plan to be more effective? The following is a creative activity plan for Mother’s Day in a physical store that I compiled for your reference. I hope it can help friends in need. Mother's Day creative activity plan for physical stores Part 1

1. Activity background:

The second Sunday in May every year is the traditional "Mother's Day". This festival is dedicated to mothers all over the world and is a festival full of warmth. In supermarkets, stores frequently visited by housewives, we can use this day to engage in "family relationships" and plan some public relations and promotional activities that will help the supermarket's image. Mother’s Day is May 11 this year.

2. Event time:

May 10th - May 13th

3. Event theme:

Supermarket Carnation Festival , or for a warm Mother's Day

4. Promotional activities:

1. Sincere wishes to mom

Content: On the occasion of "Mother's Day", What would you most like to say to your mother? From May 9th to May 13th, you can fill in the "guest book" in the supermarket with what you most want to say to your mother. The supermarket will post these words in a conspicuous place in the supermarket.

2. Mother’s Day specials

Food: cakes, chocolate, milk, fresh food, etc.;

Daily necessities: paper products, sanitary napkins, etc.; < /p>

Cosmetics: facial cleanser, nutritional cream, etc.

3. Anyone who purchases a single cashier receipt of 100 yuan or more in the supermarket will receive a bunch of carnations with the shopping receipt.

Cost calculation: The cost of a bunch of carnations (10 carnations) on Mother’s Day is about RMB 5, which is equivalent to a discount of 5%. If the quantity is reduced to 5 carnations per bunch, the estimated cost is 2.5 Yuan or so.

5. Notes:

1. In activity three, you need to prepare a higher-end guest book and place it at the entrance of the supermarket to facilitate customers to leave messages after shopping; The wonderful content is processed by computer and posted in a conspicuous location for customers to appreciate. The content includes the name of the person who left the message and the name of the person being blessed.

2. In the third activity above, in order to prevent cheating, gifts must be marked behind the shopping receipt after they are given out. Mother's Day Creative Activity Plan for Physical Stores Part 2

In order to celebrate the arrival of Mother's Day and promote supermarket consumption, our supermarket will hold a "Mom, Thank You" theme activity.

1. Activity theme

Mom, thank you!

2. Activity time

May x - May x

3. Main categories

Women's clothing, jewelry, makeup, knitted home furnishings

4. Activity content

Activity 1: "Send thousands "Xi Liang Yuan Family Portrait" - the happiness of the whole family is a gift to mom!

During this event, customers who have purchased a total of 588 yuan can receive a value of 388 yuan with a valid shopping voucher on the day. A free photography card. Limit one ticket per person.

Collection location: Special gift-giving counter in the South Gate *** Shared Space.

Activity 2: "Mom, thank you!" Family Sale

Participating categories: women's clothing, household items (gifts), knitted underwear.

Special sale location: South Gate x.

Sale time: May x - May x.

Activity 3: "Mom Model Show" - The most beautiful thing in the world is always mom!

Location: West Square Time: May x and x at 3:00 pm every day —4:30

Note: The catwalk will be interspersed with on-site interactive Q&A, and there will be prizes for correct answers.

Activity 4: "Carnations for Mom" ??- the fragrance of flowers fills the hearts of children

Activity time: May 14th.

Customers who shop on the same day can get a carnation with a single receipt (over 10 yuan) on that day. Limit one per person.

Collection location: Special Gift Counter at South Gate.

Activity 4: Competition of “most like mother and daughter, mother and son”

Registration time: May x and x. Registration location: Ximen Main Service Desk.

Registration procedures: Registering mother and daughter or mother and child are required to register with their household register and a photo (larger than 5 inches) of mother and daughter or mother and child.

Competition time: Starting at 3:00 pm on May x. Competition location: West Square.

Competition format: announced on site.

Award settings: 2 first prize winners each receive a prize worth 388 yuan

3 second prize winners each receive a prize worth 200 yuan

Five third prize winners will each receive a prize worth 150 yuan

5. Solemn declaration

During this event, shopping guides are absolutely prohibited from raising prices privately or collecting cash privately. Any violation will be strictly prohibited. Once a counter under this regulation is discovered, the mall will impose a fine of x yuan on the merchant!

For the above two violations, the reporter will be rewarded with 200 yuan, and the reward for those who catch the violator on the spot will be 400 yuan. Mother's Day creative activity plan for physical stores Part 3

1. Activity theme

Be friends with your mother on the weekend.

2. Background of the event

Maternal love is the most selfless emotion in the world. The second Sunday in May every year is the great Mother’s Day. On this special weekend, we are usually busy Children can take time to go shopping with them, which not only expresses their love for their mothers, but also allows them to experience the young lifestyle.

3. Activity time

xx-xx.

4. Activity Goals

Through Mother’s Day activities, enhance the image of the mall and expand sales.

5. Target audience

Mainly white-collar women, with high income, high educational level and advanced concepts.

6. Promotion of the event

Mainly through print media and outdoor promotion.

1. Print media: Promote it on "xx" for two weeks.

2. Outdoor: Hang large promotional banners and posters outside the shopping mall.

3. In order to accurately target target consumers, 20,000 copies of exquisite Mother’s Day brochures can be printed and distributed in major bustling streets.

4. Hold a mother-daughter show on the same stage to attract the attention of local media and create news effect.

7. Event content

During the event, you can enjoy the following discounts when shopping at xx Department Store.

1 Anyone who comes together as a mother and daughter can not only get exquisite small gifts, but also enjoy a 40% discount on all products.

2 Any mother and daughter who have lottery tickets (with a purchase of xx yuan or more) will have two lottery opportunities.

3 This department store also holds a PK show in which mothers and daughters perform on the same stage. All talented mothers and daughters can sign up to participate, and the winners will receive generous gifts.

4 If your mother cannot come with you, as long as you are a member who purchases the product, we can send it free of charge.

8. Activity budget

Newspaper: xx.

Outdoor: xx.

Brochure: xx.

Mother's Day creative activity plan for physical stores Part 4

In order to enhance the hotel's visibility and reputation, and enhance the target consumer group's impression and memory of "Mother's Day", it is packaged with "family affection" through the media and called for Children express their care and blessings to their parents, take advantage of the situation to build momentum, strengthen family responsibilities, feed their mothers, and dedicate their filial piety. On the occasion of Mother's Day on May 12, we plan a special event with the theme of "Thanks to Mother, Eternal Maternal Love". The specific plan is as follows:

1. Purpose of the event

1. Enhance brand awareness;

2. Increase the purchase rate and consumption amount of target consumer groups in the hotel ;

3. Through activities, enhance understanding and communication between the hotel and the public, create news clues, and expand external image publicity.

2. Event time

May 10-8, 20xx (the second weekend of May)

3. Target group

The target group of the Mother's Day activity is fashionable white-collar young women between the ages of 25 and 45 and successful people who hold middle and senior positions in government agencies and enterprises. Due to busy official duties or business, they generally have less time to spend with their families, especially less time with their parents. The complex of "repaying the kindness of upbringing" can trigger their potential consumption possibilities and emotional needs.

IV. Activity Theme

1. Advertising Theme: Gratitude to Mother, Eternal Maternal Love!

2. Advertising Slogan: There is the most beautiful voice in the world, That is the call of mother. ——Dante·(Divine Comedy)

5. Activity content

1. Give carnation flowers as a gift: All ladies who come to the store for consumption on May 8, 20xx will receive a discount as a gift. (Rooms will be issued by the front desk when customers register, Chinatown Food City will issue them after customers sit down, and Tasteful Buffet Restaurant will issue them after customers sit down, and send Mother's Day greetings)

2. Weibo lottery: Post photos of your purchases in the store, and @the hotel’s official WeChat account with 3 friends, you will have a chance to get a free buffet coupon worth 228 yuan.

3. Birthday wishes: Any lady whose birthday is on May 8th can receive a beautiful gift with her ID card. (Hotel coupons, Bayan Hara - Rhodiola rosea series travel set with pure natural ingredients)

4. Women’s nutritional menu: The catering department launches three beauty-beautifying and nutritious dishes. Ladies at the buffet can choose one dish for free.

5. Discount: During the event, the original price is 228 yuan for the viewing buffet, and the Mother’s Day exclusive package: XXX yuan. Chinatown Food City launches Mother’s Day exclusive Hong Kong-style afternoon tea set.

6. Promotion of the event

1. Bulk SMS: Thank you mother, maternal love is eternal! On May 8th, the Best Western Fortune Hotel launched a "Mother's Day exclusive special offer, for ladies with birthdays on that day" There are also exquisite gifts! (Sent on May 10th) (Market planning is implemented)

2. In-store POP: one piece each in the lobby, restaurant entrance, and elevator entrance on the first floor (completed before May 5th) ( (Market planning implementation)

3. Online promotion: Online promotion will be carried out through the official Weibo and official WeChat. Preheating will begin on May 2nd, and a seven-day online lottery will be launched from the 5th. Follow @3 friends on the hotel’s official account will receive a free buffet coupon every day (Market planning is implemented)

4. Mainstream media (Straits Metropolis Daily, Southeast Express): May 10, May. On the 15th, soft articles will be reported before and after the event.

7. Cost budget

Before May 8, the purchasing department will purchase and prepare the required items;

Before May 8, all departments will conduct employee training for this event and promote it to customers;

After the event, the planning staff of the marketing and sales department will follow up in a timely manner to The festival activities will be publicized and reported in relevant media.

Mother's Day Creative Activity Plan for Physical Stores Part 5

1. Activity Background

In order to better convey xx emotional culture and enhance consumers' impression and memory of "xx jewelry", To drive sales with brand, we are formulating this activity plan. Mainly with the help of the "Mother's Day" event, the concept of "Mother's Day" is spread in the name of "xx Jewelry", reminding target consumers of "Mother's Day", triggering their celebrations of "Mother's Day", and making "Mother's Day" popular. "Festival" goes deep into the emotional depths of target consumers, thereby achieving the marketing goal of increasing brand awareness and increasing the rate of named purchases.

2. Purpose

1. Send a sincere blessing to all mothers in the world

2. Drive product sales in xx store

3. Carrying the xx brand’s brand mission of “all kinds of feelings, expressed by me”

4. Passing on the traditional concept of marriage and establishing the market position of the No. 1 jewelry brand in the xx jewelry wedding market

3. Theme

Thanks to mother, jewelry conveys love!

4. Target market

Cater to the psychology of the target consumer group and satisfy the emotional needs.

The target group is people between x and x years old who hold middle and senior positions in enterprises. Due to busy work, they generally have less time to spend with their families, especially with their parents. Therefore, there is usually a desire to "repay the kindness of upbringing", which can trigger their potential emotional needs.

5. Activity Time

? x month x day - x month x day

6. Activity content

1. During the activity period Customers who visit xx jewelry store can receive a carnation.

2. If you spend more than xx yuan in xx jewelry store (price after discount), xx wedding photo studio will take a set of wedding photos for your parents for free (implementation method: you can cooperate with a local wedding photo studio, and Design a simple wedding photo series, and name it "Dedicated to Mother's Love")

3. Mothers who have been married for more than x anniversary can go to xx Jewelry to receive beautiful photos with relevant documents. A gift. (Quota is limited, while supplies last), and you can enjoy x discounts.

7. Publicity methods

1. Hang "Mother's Day" content banners on the main streets of the city

From x month to x day, there will be a large flow of people in the city Banners are hung at a high density on the streets, in the name of "xx Jewelry", using sensational language to remind everyone to pay attention to "Mother's Day", creating a strong festive atmosphere.

2. Send "Mother's Day" family text messages; text messages send activity content.

”, impressing consumers with emotional communication. On x day and x day of x month, the activity content will be sent via SMS to inform target consumers of the activity content of "xx Jewelry" from x month to x day, as well as the main location where the activity will be carried out. Mother's Day Creative Activity Plan for Physical Stores Part 6

1. Activity Theme

Thank you for your mother's love and you all the way.

2. Event time

May x-May x.

3. Main categories

Women’s clothing, jewelry, cosmetics, and knitted home furnishings.

4. Activity content

Activity 1: "Send Millennium Marriage Family Photo" - the happiness of the whole family is the best gift to give to mother!

In During this event, customers who make a cumulative purchase of xx yuan will receive a free Millennium Marriage family portrait photography card worth xx yuan with a valid shopping voucher on the day. Limit one ticket per person.

Collection location: xx special gift office.

Activity 2: "Mom, thank you!" Family Sale

Participating categories: women's clothing, household items (gifts), knitted underwear.

Special sale location: xxx shared space.

Sale time: May x - May x.

Activity 3: "Mom Model Show" - The most beautiful thing in the world is always the mother!

Location: xx Plaza. Time: May x and x at x o'clock in the afternoon every day.

Note: The catwalk will be interspersed with on-site interactive Q&A, and prizes will be awarded for correct answers.

Activity 4: "Carnations for Mom" ??- the fragrance of flowers fills the hearts of children

Activity time: May x.

Customers who shop on the same day can get a carnation with a single receipt (over x yuan) on the day. Limit one per person.

Collection location: Special gift box.

Activity 5: Competition of “most like mother and daughter, mother and son”

Registration time: May x and x.

Registration location: Main service desk.

Registration procedures: Registering mother and daughter or mother and child must register with their household register and a photo (larger than x inch) of mother and daughter or mother and child.

Competition time: Starting in the afternoon of May x.

Competition location: xx Square.

Competition format: announced on site.

5. Solemn declaration

During this event, shopping guides are absolutely prohibited from raising prices privately or collecting cash privately. For counters that violate this provision, once discovered, the mall will impose fines on the merchants. Fine xx yuan!

6. Some explanations on settlement issues

The original settlement method remains unchanged. At the same time, the settlement process of the "Carnations for Mom" ??event on May x is as follows: < /p>

1. Customers can collect carnations at the gift counter with a single mechanical receipt (spending over x yuan) on the day.

2. The staff verifies the legality of the triple-retained receipt.

3. Sub-department (the first three departments with the mechanism ticket) registration means each department has a "Flower Registration Form" to register the sales code and shopping guide number.

4. Stamp the gift received seal (or words) on the mechanism receipt.

5. Give the customer a carnation.

6. As soon as they get to work on May x, the gift-givers will submit the "Flower Gift Registration Form" dated May x to the finance department.

7. According to the registered sales code, the finance department will query the supplier and register the supplier code in the designated location of the "Flower Registration Form". Pass it to the heads of the corresponding departments before x time on the same day.

8. The department head is responsible for checking the sales records with the shopping guide.

9. If you have any objections, please contact the staff of the Gift Department.

10. The verification is correct before Enter the supplier's cost, x yuan per unit.

12. The floor accountant will archive the "Flower Gift Registration Form".

7. Instructions on "Returns and Exchanges"

1. Returns or exchanges without a receipt are not allowed for goods purchased by customers during this event and any previous events.

2. Return: For customers who shop during the event, the mall will refund cash according to the actual payment amount on the shopping voucher. If the customer has received a prize or gift in this event, it must be returned together with the prize or gift. If it has been used and cannot be returned, the customer must pay the corresponding cash. The cash will be directly deducted from the return payment, and the shortfall must be made up by the customer.

3. Exchange:

(1) Only new products with a price equal to or higher than the price of the original product purchased can be exchanged.

(2) If the price of the new product being exchanged is equal to the original product purchased, the exchange can be processed directly according to the previous exchange procedures.

(3) If the price of the new product being exchanged is higher than the price of the original product purchased, the customer needs to make up the difference in cash.

(4) When returning or exchanging goods purchased during any activity before this event, customers must follow the relevant return and exchange procedures in the past and are not entitled to participate in this event.

(5)Customers who shop during the event can enjoy event discounts if they exchange goods during the event.

(6) After the event, customers who want to exchange goods must follow the procedure of first returning the goods and then purchasing another product to complete the exchange and calculate the price difference. The goods exchanged by the customer will no longer enjoy the discounts during the event.

4. During the event, all stores in the mall can handle "return and exchange" procedures.