Who can analyze the famous brand effect from the psychological point of view?

First of all, the advertisements of brand-name products must be very good, which can leave a deep impression on consumers and will be better in quality. Through the stimulation of advertisements, consumers will flash the advertisements that can impress you most at ordinary times.

For example, in clothing, Adidas is a well-known foreign brand. The advertisement is so good that many rich people will buy it. This is what you will think when you see it. So, when you go shopping, when you see a famous brand, you may think of its advertisement. I remember the teacher said that the advertisement of melatonin was bad before, so why is it still so famous? Because many advertisements leave an impression on consumers in quantity, when you think of buying gifts for the New Year, you will naturally think that you will not receive gifts this year, but only melatonin. Whether you buy it or not, melatonin has planted seeds in your heart. This is the advertising effect of the product.

Secondly, consumers are human beings, and everyone will save face. If I buy a gift, for example, if I give A a comb, I will buy a plastic comb of 10 yuan, and B will also give A a comb, and he will give a wooden comb worth 100 yuan, so that my gift will look very cheap. My face will hang up, and I will even talk to myself. Or buying a dress is just a roadside stall. Your friend is wearing Nike. If you walk with him, you will feel more or less humiliated. Therefore, everyone wants to be no worse than others, and brand is a very respectable thing. Do you think there are more fakes than Adidas Nike now? It's fake, and I want a fake brand!

Thirdly, the quality of brand-name products is generally good and after-sales service is in place. In the case of sufficient funds, instead of spending almost the same price on an ordinary commodity, it is better to spend more money on brand-name products, which not only makes people feel at ease in quality and service, but also brings light to their faces. If you say that some famous brands are ridiculously expensive, I can only say that people have spent a lot of money, and of course they have to earn it back by their own products! What's more, a large number of people still have a kind of abnormal psychology: the more expensive the better! The more expensive it is, the more people just look at it and don't buy it. You are one of the few people who buy it, so you may become a "rare animal" in the eyes of others, and your vanity will be satisfied to a certain extent.

On the whole! Famous brand is quality! Famous brand is face! For China compatriots, face is always more exciting than quality, so will there be no famous brand effect?

PS: My answer doesn't include any special individuals, it's just a common phenomenon! If there are similarities, please don't sit in the right place!