The best marketing plan for foot bath shop

Foot bath can promote blood circulation in the human feet, improve the meridians of the feet, and promote human health. I have put together a foot bath shop marketing plan for you, I hope you like it.

Foot bath shop marketing plan Part 1

One dream, three goals?

One dream?: Let customers enjoy the feeling of beauty and experience the joy of health. , creating a "health angel" noble career is the ultimate dream of our store. Adhering to the highest service concept, working for the health of customers, taking customer satisfaction as our responsibility; exploring the foot bath market, using professional knowledge and superb technical skills to achieve brand awareness in the industry and open up a new world.

?Three goals?: Dedicate yourself to a noble cause, become a professional, and realize the value of life.

Noble moral character is an important foundation for success. A noble cause must be respected by others and can make everyone's future better, thus becoming professional technical talents; and professional technical talents can become Become a leader in the industry and ultimately realize your own life value.

Business planning:

1. Market research

Make your own market positioning by investigating services, technologies, projects, prices, etc. in the industry, and Focus on highlighting its own characteristics, fight for service wars and price wars, learn more, keep pace with the times, change the simple foot massage model, aim to surpass other companies in the industry, promote health culture, advocate healthy life, and truly achieve health .

2. Recruitment training

Recruitment is mainly divided into advertising recruitment, online recruitment, and newspaper recruitment. Recruit female employees with good image, temperament and good skills, establish talent concepts, carry out effective human resources management, regularly organize employee training on service etiquette, technical techniques, in-store projects, foot massage expertise, work attitude, team spirit, and most importantly It is necessary to change the traditional massage methods, change old ideas and concepts, teach employees new professional knowledge, and advocate the service concept of the foot massage service industry in the new era. Carry out long-term career planning for employees, cultivate potential employees, and conduct mid- and high-level store management training for them, so that they can serve as reserve resources for the company's future development.

3. Preliminary advertising

At the same time, media resources are integrated, mainly newspapers and magazines, TV, TV short films, advertising videos, press releases, POP posters, VCD discs, various The hotel and other leisure places use leaflets and other types of publicity flexibly to establish our store's unique brand culture system and highlight the brand's cultural concepts and core competitiveness.

IV. Collection of marketing creative ideas

1. Establish a year-end interest rebate system for customers

Design a membership card that is similar to a bank card and create a unique product for our store The special interest rebate system allows customers to receive an additional gift when they spend money in our store, which is in line with the general consumption psychology of customers in the market.

2. Stored value card system

Adopt a new stored value card system, developed and designed by combining the advantages of other traditional stored value cards and direct sales membership cards, reflecting the uniqueness of our store. Characteristic. Customers who purchase stored-value cards from our store can enjoy larger discounts during holidays, birthdays, year-end, store celebrations, etc. For example, buy 1,000 and get 200 (8.34% off), buy 2,000 and get 500 (20% off), buy 3,000 and get 100 (25% off).

3. Do a one-get-one-free activity

In the early stage of the store opening, in order to increase the popularity of our store, drive customer flow, promote early publicity, increase visibility, and at the same time ensure that the technicians are on duty , have work to do, are full of hope and sense of mission for the development of the store, and specially hold a one-for-one activity, such as spending 198 yuan on an item and getting a 98 yuan item.

4. Vouchers

By issuing a certain amount of vouchers, customers holding vouchers can enjoy the preferential policies listed on the vouchers (except for individual items in the store) ).

5. Set up chess and card rooms and other entertainment venues for guests to relax and entertain.

6. Establish customer consumption files, archive each customer’s consumption records, and track them regularly.

5. Essentials for physical stores

1. Learning and regular training (turning superficiality into professionalism)

Only professionalism can make employees become high-tech talents;

Only the professional can have the qualification to be respected by others;

Only the professional can create a higher quality of life;

Only the professional can discover own life value.

Study hard and become a dragon. If you don’t think about progress, you will always be a worm. You must do what you want.

2. Environmental aspect

The environment should be five-star, the facilities should be neatly arranged, and customers will be satisfied when they arrive.

3. Service

Details determine success or failure, and love moves customers.

4. Establish minute-by-minute service.

Waiting during service and waiting during waiting are completely different feelings, so remember to be with your customers at all times. The tea is ready in one minute and the technician is in place in three minutes.

5. Management

I am for everyone and everyone is for the store; know how to respect and learn to be grateful. Scientific overall planning of technician work, scientific management, humane management, fairness and impartiality, and no favoritism.

Formulate rationalized service rules and regulations and scientifically manage store employees.

6. Waste

Strengthen the management of water, electricity, pedicure consumables and other items, standardize the use and control process of consumables, and prevent unnecessary waste of consumables ; Do a good job in the registration, distribution and storage of relevant items, and formulate relevant use plans. Foot bath shop marketing plan part 2

My personal understanding of foot bath should fall into the category of traditional Chinese medicine health care. In addition, there are acupuncture and qigong. The acupuncture points on the soles of the feet are very concentrated and almost include important organs of the human body. The soles of the feet, like the palms, are important parts of traditional Chinese medicine massage and health care.

With the rapid development of society, the advancement of science and technology, and the enrichment of the material world. Traditional Chinese medicine has gradually been replaced by Western medicine, which is really a pity!

The higher the living standards of people, the more they pay attention to body care. This is an untrue fact, otherwise why are all those health care products sold? So good. However, a large part of the population is often vague on the issue of maintenance. They listen to what others say here and read some books there, but they don’t have a clear idea.

Foot bath is actually a very good way of health care. It is a three-part poison of medicine. You can enjoy the process of foot massage to stimulate the acupuncture points all over the body to protect your body without taking medicine. It is completely consistent The theory of traditional Chinese medicine is not good at all.

Key Points

It’s useless to talk too much nonsense, let’s talk about the key points!

1. Needless to say, the location of the store has already been decided. Too much to say. Useless.

2. Decoration

1. Lighting, the lighting in the lobby must be bright (it does not feel like you have entered a dark store), and the lighting in the aisles

and private rooms must be bright. Warm colors (footbath is a kind of leisure and relaxation, warm colors give people a relaxed and comfortable feeling),

2. In terms of decoration style, I suggest that the ancient Chinese style should be the main one, with some Western elements. , remember not to pursue magnificence all at once.

(Foot massage is originally a health care category of ancient Chinese medicine. It uses the characteristics of ancient Chinese architecture to give people a feeling, a bit of traditional Chinese medicine. From the outside, an ancient style suddenly impresses people, and it is easier for people to remember it. Next time Your store will be the first thing I think of when I take a foot bath)

In the lobby, aisles, and private rooms, more TCM health care tips and promotional pictures can be added. You can also put an acupuncture bronze figure (promote to TCM Health care level)

3. Personnel

1. Coach, be sure to find a professional masseur, preferably one who knows something about it, even if it is just a name in the store. (Only in this way can the effect of foot massage be reflected, and people will come back next time)

2. It is recommended that the massage staff should be mainly young women, with a few men as appropriate, and none of them should be too ugly. , it's too ugly. Some customers don't say it, but they are upset in their hearts, so they won't come again next time. (Who among men wants to see ugly people? They are not in the mood anymore. The man who came with me is willing to give in to the woman. A man touches the top and bottom of the body, and the remaining single women cannot like ugly men touching themselves)

3. Personnel turnover, it is not easy to train a massage staff from scratch , there is a lot of liquidity in this industry, so we need to pay special attention to this. It is also a problem for someone who has worked hard to train someone to leave after not working for a long time. (Set the salary higher. Since we are doing high-end business, set the price higher. Set the salary higher. As long as the rich enjoy it, they won’t care about the extra money. Employees should take breaks and work as little overtime as possible.

If you don’t get enough rest, you will definitely not be able to do well at work. If you don’t do well at work, there will be no one to spend money on. The accommodation conditions must not be too bad. Most of the people who do this are not locals. If the accommodation is too bad, it will be easy to lose employees. . If you have the conditions to organize employee travel on a regular basis, you can also reduce turnover. Treating employees well is equal to treating customers well.)

Fourth, service

The service quality of employees does not necessarily affect customers when they come in. Want to speak Mandarin? Welcome to visit. I was shocked as soon as I entered the door. This is what Japan does. We don’t do this in China. It’s about affinity. As soon as you enter, someone will greet you, guide you, and understand the customer's needs.

However, employees must be proficient in business processes. This depends on how you train them the day after tomorrow. As long as the employees are stable, it is necessary to spend a lot of money to increase training.

In terms of cleaning, it must be clean, preferably spotless, especially the bathrooms and private rooms must be cleaned in time (details are the key to success or failure)

Finally, employees should be uniformed, It is very important to have the store name on the uniform (invisibly deepening the store’s impression on customers)

Fifth, publicity and promotion

In fact, the best publicity is person-to-person publicity, that is, it does not cost Spending money on advertising can have very good results.

The following are several promotion methods, but the ultimate goal is to achieve the effect of person-to-person transmission. 1. Membership card recharge is calculated once a day, 30 times a month, and the monthly fee is slightly lower than each consumption. This way you can keep your customers stable and accumulate a lot of cash. (Isn’t this what banks and finance do, haha!)

Why do customers need to apply for membership cards for consumption? This point comes from the decoration style.

A little more The promotion of traditional Chinese medicine health care gives customers a new understanding of their consciousness. Coupled with the explanations from the staff, this is not only a foot bath but also a health care for the body. (The coach must be well hired and teach real things to be effective.) As long as This awareness is deeply rooted in people's hearts, and they are afraid that they will not apply for a card for consumption.

The feature of foot massage that is healthy and does not require taking medicine should be vigorously promoted. It is easier and stronger than taking health products (I don’t know if there are any side effects) or going to the gym (you will rebound if you don’t go for a long time). Just a little!

2. Organization

If the previous steps are taken well, what customers want when they come to you for consumption is a comfortable environment and good health care effect.

Then organize customers to participate in outdoor activities at the end of the quarter or the end of the year. (Outdoor activities are also a way to strengthen the body. Walk more to remote mountainous areas to get close to nature, relieve stress, and your health will naturally be good. You can have three simple meals a day for only a few dollars. money). It not only builds relationships with customers, but also allows customers to communicate with each other (they are all at the same level, and maybe even a few big business deals can be negotiated, so thank you for that).

Suggestions

The market prospect of foot bathing industry is really good, but now the market is in chaos, and its nature is unclear. But there will always be a standard day, and the one who takes the lead will be the big brother.

Vigorously promote the awareness of traditional Chinese medicine health care (promoted to the cultural category of traditional Chinese medicine), that is, health care without taking medicine, and determine the target and standardize the market. If we continue to operate as a chain, one day we will become bigger and stronger. Massage personnel can sign long-term employment cooperation with massage training institutions to solve the problem of massage employment. The training institutions are very willing to cooperate with you.

As long as your store is ready, you can also recruit students and charge training fees. Graduates can be given priority for recruitment. This cycle is also a channel. Foot bath shop marketing plan Part 3

Foot massage and health care is an industry with great development prospects. From the initial "sideline" industry, which was considered by the public to be an unfair industry, it is now gradually understood and accepted by the public. The market prospects are promising.

The main difficulty facing this industry is the difficulty of recruiting workers, and technicians are not easy to find. If this aspect is solved, the next step is the issue of site selection.

1. Site selection.

When choosing a location, what I focus on is the consumption quality of the customer base. It doesn’t have to be in a place with a lot of traffic. There is a lot of traffic and the rent is also high. Especially those who open small shops must consider their own financial capabilities. Bijing Foot Spa Shop mainly deals with repeat customers, not one-time business. It relies on technology to retain customers.

Of course, places with a large flow of people also have their own advantages. For example, you don’t need to do too much promotion, and a large number of passers-by will know about your place. If you are running a small store and the project charges are not very high, you must consider the cost issue. When I opened a store, as long as the surrounding customer base had high consumption quality, I would always choose to open in a relatively remote place, and my business would not be affected. However, if you open it in a remote place, you must do some promotion in the early stage, otherwise no one will know about your store.

2. Project pricing.

When setting your own price, you must also investigate the charges of surrounding stores. If your team has good skills, it can be about 10 more expensive than other stores. Of course, big stores are compared with big stores, and small stores are compared with small stores. I never like to engage in price wars. I have opened small stores and large stores, and my charges are always higher than others.

3. Project design.

What kind of project should be launched? In addition to traditional projects, it is recommended to promote a special project. With special items, it will be easier for others to remember your store. For example, the store I open promotes a program called "Peiyuan Health Soup". This program only involves foot soaking without pressing the feet. A small shop charges 78 yuan per time, and a large shop charges 100 yuan per time. The medicinal powder is developed by ourselves and is pure Chinese medicinal powder. There are not many guests at all. This way I save time and effort and don’t have to press it manually.

4. Project name

The project name can directly reflect the level of your store. Whether you are professional or not can be felt by others in the first impression. gt; gt; gt; More excitement on the next page? An introduction to the marketing plan that must be known to run a foot bath shop?