Can I take the Nanning subway for free?

Recently, the new promotion methods of Nanning rail real estate have attracted many people's attention. Some people think that developers have come up with new tricks to sell houses. Some people ridicule, "What I lack is the money to take the subway?"

Behind the "real subway house", what are the considerations of housing enterprises?

The screenshot comes from the official account of "Nanning Racetrack" WeChat WeChat.

Buy a house and enjoy "free subway ride for ten years"

It originated from an article published by Nanning Rail Real Estate Group's official WeChat account "Nanning Rail Club" on June 5438+03. It is mentioned in the article that rail real estate, as a wholly-owned subsidiary of Nanning Rail Transit Group, has always practiced the initial intention of "every profit feeds back the track construction". When five subway networks in Nanning were formed, it specially launched "10 subway freedom! Railway real estate invites you to enjoy the right of free ride.

The specific measures are as follows: all customers who handle any residential housing in the on-track real estate during the period of11-12+31in 2022 will enjoy 10 years.

Many netizens have calculated this account: if calculated according to 7 yuan, the highest fare for Nanning subway transfer, it will cost 14 yuan every day and more than 50,000 yuan for 10 years continuously; Let's take a look at the average price of each property owned by real estate enterprises, which is about 1-20,000 yuan per square meter, which means that the total price of buying a property is about110,000 yuan. From this point of view, this "10 subway VIP card" can probably give the owner a 9.5 discount at most.

"If converted into money, the actual discount for buyers is actually not eye-catching, but the content of' free ride on 10 subway' can easily attract buyers' attention. Moreover, the discount is limited to buying a house within February 1 1 and 65438+ this year, which is a phased promotion method for enterprises. "Yan Yuejin, research director of the think tank center of Yiju Research Institute, said.

Liu Shui, research director of Enterprise Division of CIIC Research Institute, also said that this is one of the various marketing strategies of housing enterprises, and it is a gift discount made by enterprises according to their own resources or competitive advantages. On the one hand, I hope to attract customers' attention, and on the other hand, I hope to help the sales of the project.

However, Yan Yuejin also reminded that taking the subway mainly involves transportation policy and has little to do with housing policy. Whether it is appropriate to link the real estate behavior of real estate enterprises with subway rules is debatable. Therefore, similar marketing practices need to be carefully promoted, and it may be more appropriate to change "free subway ride" into "giving 10 subway ticket purchase subsidy".

Data Map: Guangxi University Station of Nanning Metro Line 5. Yu Jing photo

Why do enterprises want "fancy marketing"?

Being able to "buy a house" and "take the subway for free" are two seemingly unrelated events, because Nanning rail real estate has a unique background. Tianyancha APP shows that Nanning Rail Real Estate is a wholly-owned subsidiary of Nanning Rail Transit Group Co., Ltd., which is wholly owned by Nanning SASAC.

Nanning Rail Real Estate, formerly known as Nanning Housing Construction and Development Company, was established in 198 1. According to the information of official website, Nanning Housing Construction and Development Company merged on 20 13.