Joke Collection Website - Bulletin headlines - What is the spelling of the pop template -pop number in the maternal and infant store?
What is the spelling of the pop template -pop number in the maternal and infant store?
First, open a big store in a small place-this is the conclusion of opening a store in the county town from the baby products industry seminar, which contains several meanings: First, the entry threshold of the baby products industry is relatively low. If the business field is not very big, it is easy for everyone to rush into it, and then compete by price, and finally everyone has no money to earn; Second, those enterprises that eventually become industry leaders are specialized and large-scale. Third, China people like to follow the trend, occupying the commanding heights from the beginning, and it is difficult for others to compete with you. In this way, opponents can only be followers at most!
This is the most important sentence for people who want to open a shop in a small county!
2. A successful shopping guide is a qualified baby nurse. This sentence makes us understand the particularity of the baby products industry, which pays special attention to the added value of products and requires shopping guides to instill practical baby care knowledge into customers while selling products, because for young mothers, nothing makes them more willing to listen than baby care knowledge.
Third, customers will believe you-baby products are an industry that relies on guiding consumption. It is very important to take the initiative in the transaction process. It is not enough for a shopping guide to know about baby products. Proficiency is a must, because customers nowadays are very picky. Only by letting her serve you will you believe you. You can achieve the purpose of guiding her to spend!
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Fourth, make money in large quantities-this sentence also applies to other industries. We must make reusable baby products (food, underwear, coats, diapers, toiletries and daily necessities).
Five, cold costs twice, health food for half a year-many consumers will buy milk powder and rice noodles for their children, but they are reluctant to buy health products for their children, which makes them feel more expensive, but now the charges in hospitals are too scary, even a small cold will cost hundreds or even thousands of dollars. Let the shopping guide learn this sentence and let her learn to instill such a theory into customers: children are likely to catch a cold. If you start taking health care products, colds can be alleviated or avoided. In fact, all the money was spent in the end, but one was spent on the hospital and the other was spent on the children's food.
6. From baby to infant-This store used to be called a certain infant store, but now it is called a certain infant store. The word difference is two different things in the market. A few years ago, when the competition was not fierce, it was enough to make products for infants aged 0-3. Nowadays, the competition is fierce, so it is necessary to extend the products to children in order to get more living space.
Seven, the area is not large, don't make maternity clothes-many novices think that doing a good job in pregnant women's business is an important part in the early stage, so even if the area is limited, you should wear some maternity clothes. Just like when we go to the * * store, we really eat those 3-4 courses, but if there are only 3-4 courses, we won't go because there are too few choices. Similarly, there are fewer and fewer maternity clothes, and customers have fewer and fewer choices. If it is too much, it will distract you, so don't wear maternity clothes in the shop!
8. It is more difficult to buy goods than to sell them-baby products include: food, lathes, toys, books, toiletries, maternity products, postpartum products, coats, daily necessities, bedding, gifts, souvenirs, shoes and hats. There are a wide range of industries, but the market is scattered, and there are geographical restrictions on food and some well-known brands. At present, there is no market in China that allows consumers to buy all the goods at one stop, and "all the goods they want are hard to buy", which is the biggest headache for baby shop.
Nine, whether to earn money or not-many mothers will compare the prices of goods when they are pregnant. No industry has such a long time (10 months) to choose from, such as Johnson & Johnson and Beiqin. They can remember all the price differences. When a new store opens, they will not consider what to buy first, and then try to find out which product of yours is more expensive than others.
Ten, try it and you will be finished-a few years ago, opening a baby shop with a try mentality may be successful, but now you must fail with this mentality. Because the market is no longer the previous market, now it has entered the era of all-round competition, because a boss who has tried his best can't find a big store, can't buy a full range of goods, can't operate patiently, can't seriously learn product knowledge and parenting knowledge, and now there is a baby shop, all of which must be available. If you just try it, it will surely fail!
I have opened a maternal and infant shop now. How can I run it well? If it is in the form of joining, it is necessary to inspect the number and operation of brand direct stores in advance, which can reflect the feasibility of this project.
A good project must be a project that has been tested by the market, and a direct store is the best way to test the feasibility of the project. The successful operation of direct stores can test the correctness of the business model of the project, whether the products are suitable for the current consumption trend, and whether the store operation is operable. The development of direct stores also objectively shows the core competitiveness of the brand.
A good project direct store must be the benchmark: service in place, excellent products, attractive decoration, excellent location and super profitability. If the direct store can't do the above, where can the headquarters summarize the successful experience and pass it on to the franchisees?
Make a store opening plan.
Since we want to open a pregnant and baby shop, we should make plans to open the shop in advance. If you include the factors to be considered, you can brainstorm with your partners or some business people. The more detailed the better, make a complete store opening plan, including site selection, capital arrangement and risks.
Investigate site selection.
The main target of pregnant and baby shops is mothers with children. Don't be in the bustling food street, you can choose a community, a food market, a park or a gymnasium. There are more children in places with living environment, and the location should be targeted to attract customers better.
Brand category.
There are many pregnant and baby shops, and the brands they operate are also diverse. You can choose one or several relatively concentrated brands, but not too many. Too much will only make it difficult for customers to choose, which is not conducive to publicity and sales. So we should fix several brands and be familiar with their advantages and disadvantages.
Packaging selection.
During the opening period, there should be publicity activities, such as making some preferential packages to attract customers to visit or spend. Different packages can be set according to the age of different mothers and babies, so that customers can choose according to their actual needs. The price is moderate and should not be too high. Although many parents are willing to spend money on their children, they should be realistic.
How to run a maternal and infant shop
Advertising.
For a maternal and infant store, it is not enough to have customers nearby. If your store is not a chain brand, you need to promote it through some online media. In addition to distributing leaflets offline, we must also actively use Internet media, such as having our own official WeChat account or local media for advertising.
Franchise chain
Nowadays, many maternal and child stores are in the form of franchise chains. The advantage of this model is that it provides relevant training and personnel. In addition, there are supply channels for commodities. But if you want to open it well, you still need to spend some energy to operate, accumulate customers and maintain customers.
Give lectures on pregnancy and baby activities.
You can hold regular lectures on pregnancy and baby knowledge. Many young Ma Baobao fathers are parents for the first time, and this is the first time they have experienced a lot of knowledge. Maternal and infant stores can not only meet the needs of maternal and infant products, but also learn knowledge. Baba Ma Bao will be added to some customer groups and regularly publicized online and offline, which will also improve the performance of maternal and infant stores.
I hope my answer can help you!
What is the writing method of popular numbers? The writing method of Pop numbers is to move only the arm but not the wrist in the process of writing, forming a rectangle outside the numbers, and combining the thickness of digital lines, which is both smart and solemn, and is mainly used for time numbers, women's product prices and so on. When the writing space is small, write this number slender, which can meet the needs of typesetting and layout.
There are many types of popular numbers, such as horizontal thin vertical thick numbers, standard numbers (also known as supermarket numbers), cartoon numbers and hollow numbers.
When using the12mm/20mm/30mm POP pen to write standard numbers, the pen tip is flat, so it can be used to complete the stroke writing as arc as possible. For numbers that can be completed with two strokes, avoid using three strokes to complete and reduce the traces of stroke connection.
The production forms of POP include color printing, printing and hand drawing. With the development of computer software technology, it shows its beautiful and efficient advantages in artistic design and application, and can even imitate the graffiti effect of hand-painted artistic glyphs to the fullest, and can receive and dial logo pictures from digital cameras and scanners. It is especially suitable for making selling points with large demand for POP quickly, efficiently and at low cost.
The application of pop:
POP is mainly used in supermarkets and various retail terminal stores. Many large supermarkets print unified templates, and then the artists fill in the text content according to the requirements, which is very flexible and timely to meet the different use needs of boutique counters. Therefore, the general simple hand-painted POP is incompetent and must be mass-produced in a modular way.
Small and medium-sized retail stores and product stores have the trend of brand chain operation. In terms of product organization structure, promotion plan, store style, etc., many of them operate synchronously with brands and manufacturers. However, when using POP, many of them still advocate different copywriting and different discount information. Some shops even use yellow paper to write posters such as "major news", which obviously does not adapt to the trend of brand operation. Perhaps brand suppliers should consider more at this point.
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