Promotional slogan of insurance services to the countryside

Ping An’s slogan is: “Professional makes life easier!”

Ping An Insurance (Group) Co., Ltd. of China (hereinafter referred to as “Ping An of China”, the “Company”, “ "Group") was born in Shekou, Shenzhen in 1988. It is China's first joint-stock insurance company. It has developed into an integrated, close-knit and diversified comprehensive financial services group integrating finance, insurance, banking, investment and other financial businesses.

Since its establishment, Ping An of China has always regarded "integrity" as the foundation of its corporate culture. At the same time, using "professionalism" as a link, it has continuously created maximum value for shareholders, customers, employees and society, and effectively Fulfill corporate citizenship responsibilities. From the perspective of corporate personification, combined with Ping An's corporate culture connotation, industry characteristics and years of practice, China Ping An's "corporate culture system" is becoming increasingly perfect.

“Professional creates value” is the core of Ping An’s cultural achievements created and purified by all Ping An people. This concept accurately conveys Ping An's ability, confidence and vision to achieve the goal of "comprehensive finance and international leadership" through professional operations; at the same time, in the current and future competitive environment that emphasizes customer consumption experience, it encourages Ping An people to continuously improve themselves With the image of "experts and professionals", we continue to provide customers with the best comprehensive financial service experience and create maximum value.

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