6 cis planning letter examples

Si Xiao is the common name of CIS (abbreviation of corporate identity system) in English. It was introduced into the country as a "brand management system" in the 1980s. It is the basic theory for today's corporate management of internal and external culture and image. It is an actual component of the "brand" theory in a narrow sense. It is also a "standard" or "rule" that has both internal and external aspects. It makes it unique by standardizing and regularizing concepts, behaviors, and vision. The general term for an identification system that is unique, valuable, long-term, and cognitive, and can be translated as "enterprise unified system", "enterprise self-identification system", and "enterprise identification system". This article is a sample planning letter from cis and is for reference only. cis planning letter sample article one:

1. Research

1. Corporate history

2. Current business situation: research and analysis

3. Corporate development strategy: investigation and suggestions

4. Business style and personality of corporate legal representatives and senior managers: investigation and evaluation

5. Corporate organizational culture atmosphere (survey, Analysis)

6. Market competitive situation (survey, analysis)

7. Market competition situation of similar products (survey, analysis)

8. Enterprise’s Social popularity, market position and product strength (survey, evaluation)

2. Planning

1. Social positioning of corporate image (proposal)

2. Market positioning of corporate image (proposal)

3. Corporate style positioning (proposal)

4. Strategic selection of corporate image expression (proposal)

5. Corporate image implementation plan (draft)

6. Management measures for business operations (draft)

3. Design (including four basic elements and 6 major applications System, 84 details)

(1) Corporate spiritual image design

1. Corporate philosophy (business thinking);

2. Corporate spiritual creed;

3. Corporate slogan;

4. Corporate song;

(2) Corporate visual image design

5. Corporate logo: Drawing methods, the meaning of corporate logos, and standards for the use of corporate logos;

6. Corporate standard fonts: Chinese standard fonts, English standard fonts, and the meaning of corporate standard fonts;

7. Enterprise Symbolic graphics (mascots): drawing methods, meanings, purposes and usage specifications;

8. Corporate logo and corporate standard font combination system: combination methods, usage specifications;

9. Corporate logo, corporate standard fonts, corporate symbolic graphic combination system; combination method, usage specifications;

10. Corporate standard color system: main color system, auxiliary color system, main and auxiliary color combination, standard color meaning, Purpose and usage specifications.

(3) Option principles and media selection for corporate investment sponsorship

11. Option principles;

12. Investment period (long-term, medium-term, short-term)

13. Investment direction (industry, high technology, schools, real estate, tourism, public welfare);

14. Sponsored projects (cultural and sports activities, public welfare, schools, Taoism)

p>

Road expansion)

15. Media selection;

16. Social activities.

(4) Enterprise internal and external behavioral norms

17. Employee training: etiquette training, quality training, technical training;

18. Internal organizational norms ;

19. Standards for public relations activities;

20. Standards for external activities;

(5) One of the corporate image application system designs - office supplies series

21. Business card: paper quality, picture color, purpose, design style (Chinese, English);

22. Company employee identification card;

23 , letter paper, envelope (Chinese style, Western style)

24. Note paper;

25. Invitation letter;

26. Greeting card;

27. Certificate;

28. Postcard;

29. Securities (card);

30. Prize ticket (card);

31. Admission ticket (card);

32. VIP card;

33. Newspaper;

34. Official documents and files;

35. Official envelope;

36. Official paper;

37. Report;

38. Data card;

39. Notebook;

40. Flag.

(6) Corporate Image Application System Design 2 - Advertising Supplies Series

41. Newspaper advertising: full page style, half page style, masthead (column) style;

p>

42. Magazine advertising: cross-page design style, full-page design style, half-page design style;

43. Direct mail advertising: horizontal, vertical, two-fold, three-fold

44. Car advertising;

45. Wall advertising;

46. Calendar advertising;

47. Calendar advertising;

48. Annual calendar advertising;

49. Poster (propaganda) advertising;

50. Balloon advertising;

51. Outdoor advertising: horizontal street sign advertising, vertical street sign advertising, vertical advertising, neon advertising, notices, sign advertising, building roof advertising towers, advertising hanging flags;

52. Three-dimensional communication Media advertising: TV media advertising, radio media advertising, multimedia (computer-generated) advertising, slide advertising, light box (static, dynamic) advertising, models;

53. Gift advertising;

54. Social welfare building advertising;

(7) Corporate image application system design three - transportation series

55. Company transportation vehicle; shape (external shape and color tone) ), car body (advertising) logo, car body (advertising) logo;

56. Company engineering vehicle, tool truck body (advertising) logo;

57. Car: shape, Vehicle accessories and signs.

(8) Corporate Image Application System Design No. 4 - Uniform Series

58. Summer office clothing for company employees;

59. Winter office clothing for company employees ;

60. Management dress series;

61. Staff casual sportswear (summer);

62. Staff casual sportswear (winter);

63. Staff clothing series (badges, decorations);

64. Staff clothing accessories series (ties, leather shoes, accessories, socks, key chains, etc.);

65. Briefcase.

(9) Corporate Image Application System Design Part 5 - Office Layout

66. Office environment space design;

67. Office equipment (style, color);

68. Lighting;

69. Wall hanging;

70. Green plants and bonsai;

71. Showcase ;

72. Department signs;

73. Signs and symbols;

74. Notice boards;

75. Note boards;

76. Bulletin board;

77. Tea sets, smoking sets and cleaning utensils;

78. Office desks and tableware.

(10) Corporate Image Application System Design No. 6 - Packaging Series

79. Packaging envelope;

80. Wrapping paper;

81. Handbag;

82. Packaging box;

83. Packing box;

84. Packaging shape and pattern tone.

4. Training and publicity activities

1. Compile and print the "Corporate Identification System Manual";

2. Convene a corporate image plan press conference;

3. Guide the organizational structure construction of the corporate image management system;

4. System training: CIS knowledge enlightenment training, senior management CIS communication seminars, department managers CIS seminar classes, employee etiquette training ;

5. Series of activities: enterprise external environment questionnaire survey (tracking and adjustment), enterprise internal environment questionnaire survey (tracking and adjustment), company environmental improvement activities, public welfare activity plan, public relations activity plan , Advertising and promotion activity plan;)

6. Extensively publicize the corporate image through various news media. CIS Planning Book Sample Part 2:

The CIS system is composed of three aspects: Mind Identity (MI), Behavior Identity (BI) and Visual Identity (VI).

1. MI is to establish the unique business philosophy of an enterprise. It is an identification system for business concepts such as design, scientific research, production, marketing, service, and management in the production and operation process of the enterprise. It is the overall plan and definition of the company's current and future business goals, business ideas, marketing methods and marketing forms. It mainly includes: corporate spirit, corporate values, corporate creed, business purpose, business policy, market positioning, and industry composition. , organizational structure, social responsibility and development planning, etc. Belongs to the ideological category of corporate culture.

2. Behavior Identification (BI)

It is a dynamic identification form formed by the company's actual business philosophy and the criteria for creating corporate culture, as well as the unified planning of the company's operating methods. It is based on the business philosophy as the basic starting point. Internally, it is to establish a complete organizational system, management standards, staff education, behavioral norms and welfare systems; externally, it is to explore market surveys, conduct product development, and through social welfare cultural activities, public * ** relationships, marketing activities and other methods to convey corporate philosophy in order to obtain public recognition of the company.

3. Visual identity (VI)

It is a complete and systematic visual communication system with corporate logo, standard fonts and standard colors as the core. It is a combination of corporate philosophy and cultural characteristics. , service content, corporate specifications and other abstract semantic concepts into concrete symbols to create a unique corporate image. The visual recognition system is divided into two aspects: basic element system and application element system. The basic element system mainly includes: corporate name, corporate logo, standard characters, standard colors, symbolic patterns, promotional spoken language, marketing reports, etc.

Application systems mainly include: office supplies, production equipment, architectural environment, product packaging, advertising media, transportation, clothing and uniforms, flags, signs, signboards, windows, displays, etc. Visual identification (VI) has the most communicative power and appeal in the CI system, is the easiest to be accepted by the public, and occupies a dominant position.

Visual identity design (VI) is the most external, direct, communicable and infectious part.

Among these three aspects, MI is the core.

With this core, you can talk about the following behaviors and visions. These two aspects are developed around MI.

In my last company, it was because MI was not determined well. In the end, the development of all BI and VI was greatly hindered. This may be difficult for you to understand. For example, in MI, our company's market positioning is domestic, so the LOGO design in VI will definitely focus on the domestic market. However, after a few years, as the company continues to expand and the business continues to develop, we Our business has developed abroad and even around the world, but the LOGO we designed at that time was not grand enough. It would cost a lot to redesign the LOGO and let the market re-recognize our image. Because the cost of changing the LOGO including other standard fonts, standard colors, etc. is quite large for some companies, the poster can find out.

Why Pepsi-Cola is always blue and Coca-Cola is red is because their company did quite well during MI. Therefore, it is always easy to remember the visual communication of VI.

The most successful things CIS does are the above two, and of course NIKE. When you see a hook, you will know it is nkie, haha ??AD, etc. , KFC and other international giants. The landlord can refer to it.

Therefore, before doing CIS, we first take care of MI. Only after the MI is determined can we proceed to the next step.

BI:

1. Enterprise system design

1. Work system design

(1) Collection and collection of various information Processing system design

(2) Coordination and communication system design

(3) Distribution system design

(4) Incentive and reward and punishment system design

(5) Education and training system design

(6) Employees’ Congress system design

2. Responsibility system design

(1) Enterprise economic responsibility system

(2) The scope of authority and leadership authority of each functional department cis planning letter model article three:

1. Foreword

The world economy in the 21st century will Entering the brand era, brand competition has become the main form of market competition. Many Chinese corporate brands lack awareness of brand management and brand strategy, which seriously restricts corporate brand building and development, resulting in Chinese brand competition always being at a disadvantage in market competition. CIS is the best model for establishing corporate brands, but CI of many Chinese companies is still in the development stage, and companies generally do not pay enough attention to CIS. As the builders and creators of future enterprises, college students also lack understanding of CIS. In order to promote the CIS strategic system among college students, the Business School of Zhuhai College of Beijing Institute of Technology decided to continue to hold the "CIS Corporate Image Design Competition" based on the success of the previous two times.

The planning of this event has been carefully planned and discussed by the school community, and has received great attention and strong support from the school leaders, making it extremely authoritative and appealing. We will definitely do our best to create a more exciting CIS corporate image design competition for all teachers and students.

2. Activity introduction

CISCIS is the abbreviation of Corporate Identity System in English. It is currently generally translated as "Corporate Visual Image Identity System, corporate concept identification (mind identity abbreviated as MI) corporate behavior Identity (behavior identity, referred to as BI); corporate visual identity (referred to as VI)

CIS design includes

1) Corporate concept identity design

Generally includes the company's business creed, corporate spirit, motto, corporate style, business strategy, company song, employee values, etc.

2) Corporate behavioral identification design

Including internal and external parts. Internal includes the education of cadres, employee education (such as service attitude, reception skills, service standards, work spirit, etc.), production welfare, working environment, production efficiency, waste gas treatment, Pollution countermeasures, research and development, etc.; external activities include market research, product development, public relations, promotional activities, circulation policies, bank relations, stock market countermeasures, public welfare, cultural activities, etc.

3) Enterprises The visual identity design generally includes three parts: basic design, relationship application, and auxiliary application. The basic design includes, such as corporate name, brand logo, standard words, standard colors, corporate shape, corporate symbolic pattern, corporate Promotional slogans, slogans, mascots, etc.; relationship applications include, such as office equipment, equipment, signs, signs, flags, building exteriors, windows, uniforms, transportation, packaging supplies, advertising communications, displays, displays, etc.;

CIS design is to convey the company's business philosophy and spiritual culture to the public through the overall identification system, so that they can identify with the company, thereby establishing a distinct corporate image

Three .Marketing Fitting Points

3 Beijing Institute of Technology Zhuhai College Public Service Association

The participation of enterprises is a reflection of their strength and can create the best opportunities for corporate marketing. Participation will definitely improve the cultural connotation of the company. With a good communication and promotion platform, marketing plans have become a key point. Propaganda to the university market is "imperative". College students have a keen advertising effect due to the accumulation of knowledge. As well as the accumulation of life experience, college students are more receptive to advertising and can effectively spread it. Today, college students’ consumption is at a mid- to high-end level, and college students’ consumption concepts are novel and trendy, and they are a representative of fashion. A trend is an effective means for the further development of enterprises. There are more than 20,000 teachers and students in our school, and there is huge market potential. Effective publicity in our school will definitely bring unexpected gains to the enterprise.

This event has the following marketing integration points:

(1) Multi-faceted understanding of the college student market

In the CIS corporate image design competition, companies can have an in-depth understanding of college students’ consumption concepts and deepen their understanding of the college student market. Understand the college student market so as to design products more suitable for college students.

(2) Free gifts, focusing on long-term benefits

During the event, companies can give out some coupons through interactive games with students, lottery draws, and prizes for the winners. , organize marketing personnel to deliver leaflets on site to strengthen communication with consumers and build relationships. Let students become familiar with this activity in a short period of time and cultivate potential customer groups.

(3) Apply for membership cards and establish a stable consumer group

Your company can set up consultation points in crowded places such as the second canteen, third canteen or faculty canteen to apply for membership. card business.

(4) Use a variety of advertising methods to truly "advertise widely"

The comprehensive use of colorful flags, balloons, slogans, banners, leaflets, product manuals and other advertising methods, Strengthen the density within a limited time so that the public can obtain product information from different channels, thereby achieving the purpose of "spreading the word".

Banner promotion: Put up banners in high-traffic places such as school sports fields and major intersections, such as "Chengcai Road",

"Xuezi Road", a football in front of a girls' dormitory Fields, tennis courts, basketball courts, boys dormitories

dormitory areas, etc. This promotion can be provided to merchants from the beginning of the event to the end of the CIS corporate image design competition.

Poster promotion: Posters will be posted at the entrance of the second and third student dining halls, the staff cafeteria, downstairs of each dormitory and in the teaching building's promotion

column. The content will be shared by the association and your organization. The company participates in the design and production together to ensure

the best and most comprehensive effect on the company and the promotion of this event.

Flyer promotion: If your company prints flyers or coupons, we will distribute them

in places where people gather. Such as the second canteen, the third canteen, the entrance to the faculty canteen, etc.

Online publicity: In the early stage of the CIS Corporate Image Design Competition, our association will

promote the event through campus networks, Weibo, blogs and other online forms.

We will also follow up and report on each participating team, and publish the latest status of the participants on

the campus forum for students to browse, to increase the attention and participation of teachers and students.

Note: The publicity period of the above publicity plan is from late October to the end of the event. The final interpretation right of the event belongs to Beijing

Public Affairs Management Association of Zhuhai College of University of Science and Technology.

4. Activity process

(1): Pre-event publicity and registration

Time: October 24th - October 28th (6 p.m.)

Location: In front of the 1st, 2nd and 3rd dining halls.

Publicity:

① Contact the professional counselors to issue competition notices.

②A consultation and registration point will be set up in the canteen.

③ Banner and poster promotion.

④The official Weibo forwards the competition information.

⑤ Each organization’s class QQ group publishes competition information.

⑥Contest flyer

Registration method:

①Set up a stall at the consultation point to receive and receive registration forms

②Download the competition communication group registration form , contact the person in charge to submit the registration form.

(2) Pre-match training

Time: 7pm on October 28th

Location: HH30

Conducted by professional instructors Pre-game CIS planning explanation and training.

Inform the contestants of the precautions and scoring standards as well as the contest process. (3) Submission time for entries

Submit paper version and electronic version

Submit the electronic version to the email address ----- ggsyxh@sina.cn

Submit the hard copy to the second and third rice stalls

Time: November 14th - November 16th

Location: First, second and third rice At the entrance of the hall

Note: Staff will be sent to set up stalls to collect entries and remind each participating team by phone or text message.

(4) Preliminary audition

Organize preliminary works and audition

Time: November 17th - November 20th

Location: HA405 office

Judges: professional instructors

(5) Semi-finals

A. Announce the semi-final list

Time : November 21st

Method:

① Publicity board downstairs in each dormitory building

② Weibo release

③ Telephone Notice

B. Semi-final training time: November 21st Location: Teaching Building

C. Semi-final selection stage time: November 23rd - November 27th

The selection stage consists of three parts: the public score (25%), the preliminary competition plan (25%) and the judges’ score (50).

①Public Rating

a. K T version display, on-site canvassing and voting for the six participating teams (accounting for 15 total points) Location: volleyball court or the entrance of the third dining hall

b. Weibo voting (accounting for 10 points in the finals)

②Scores from the preliminary competition plan

③Scores from the judges' evaluation

D. Semi-finals Judges' evaluation

Each semi-final team will present its team style with PPT, video and other display methods, and professional judges will evaluate the scores on site.

Time: December 3

Location: Teaching Building

(6) Announcement of finalists

Time: December 4

Method:

① Announcement on the publicity board of each hospital office

② Publicity board downstairs of each dormitory building.

③Publish on Weibo.

④Telephone notification.

(7) Finals

Six teams selected from the semi-finals will compete in the finals

Time: December 9

Location : Lecture Hall 1 of the teaching building

Final judges: sponsor representatives, college leaders, business school professors, instructors, etc. Final process:

Display the CIS corporate image planning of the sponsoring company before the finals Or play company promotional videos, etc. The host reads the opening speech and introduces the guests and judges present.

Each team will display their outstanding works (through PPT, video, advertising design, posters, brochures, videos, etc.).

Judges’ comments and scores.

During the interactive session (sponsors provide prizes with the company’s own cultural characteristics).

At the end of the interaction, the winners of the competition will be announced.

Sponsors and leaders came to the stage to present awards to the winning contestants.

At the closing ceremony, all the staff took the stage to take a call and took a group photo.

Sponsors can discuss cooperation intentions with the leaders of Beijing Institute of Technology Zhuhai College. (If the time is changed, it will be arranged according to the actual situation)

5. Prize setting

This competition has *** setting

One first prize: 800 yuan

Two second prizes: 400 yuan

Three third prizes: 200 yuan, total bonus 2,200 yuan

Contact person

Contact number