Has the skiing industry in Beijing been affected by the epidemic?

There are a large number of ski resorts in Beijing and its surrounding areas, and winter is the peak season for the entire ski industry. There was an epidemic around the Spring Festival, but the entire ski industry suffered serious losses because the epidemic was almost completely closed. Let's introduce it in detail below.

Ski circles look forward to nirvana _ rebirth.

The closure of Beijing Snow Resort and Chongli Snow Resort and the sudden outbreak of COVID-19 forced operators to end the long-awaited "peak season" ahead of schedule. There is no doubt that this industry, which lives on snow and works in winter, is experiencing an unprecedented "big exam". Whether the government departments have issued policies to escort or all practitioners have not given up lightly, we all feel that the long-delayed single snow season business model will be broadened and upgraded in pain. Can the entire ski industry achieve "Nirvana _ Rebirth"?

Snow fields around Beijing suddenly broke out and closed ahead of schedule.

According to the reporter, many ski resorts in Chongli have launched various ski packages and welfare packages before the Spring Festival. In order to attract people to continue to enjoy skiing in this snow season, even many packages have been sold out. However, due to the emergence of the epidemic, all this eventually went up in smoke. This also puts pressure on most bosses. In their words, "I didn't expect such a big change overnight." Although everyone hopes to stick to it for a few more days, on June 29, 65438, Yuyang Ski Resort officially announced the closure of the ski resort, and the ski resort in Beijing ended its business in this snow season.

Li Hua (a pseudonym), 33, is one of the witnesses. In recent years, the upsurge of ice and snow sports in Beijing has given him a new idea, that is, to be a coach at the snow field in front of his home, so that he can enjoy skiing and have a decent job, and has been doing it for three years. According to him, during the Spring Festival, he was so busy with his students that he went to small classes every day that he couldn't even find time to eat. In the past two years, in order to further improve his ability and level, he not only actively participated in various trainings organized by the unit, but also obtained the certificate of coaching level certified by the ski association. In his own words, he made all the preparations to join the skiing education. However, the sudden outbreak of the epidemic has brought everything back to the original point. Since his ski resort was closed at the end of last month, Li Hua doesn't have to go to work for the time being. What he can do now is to wait for the notice at home.

Although there is no accurate data disclosure, some media reported that the number of people who went skiing in Chongli in June 5438+ 10 decreased by about 14% compared with the same period of last year, and the hotel occupancy rate decreased by 19% year-on-year. Considering that the turnover of the Spring Festival holiday can basically account for about 30% of the income of the whole snow season, this impact is indeed in the order of tens of millions. As for the decline in passenger flow, not to mention.

Compared with the off-season and peak season of other industries, the current ice and snow industry is actually just a "peak season", because after the precious snow season from 65438+February to February of the following year, the whole industry seems to be in a stage of adjustment and reserve at other time periods. After all, most people haven't realized the importance of snow field reconstruction.

At present, whether it is Chongli Snow Resort or Beijing Snow Resort, the operators are responsible for themselves and the society, so the decision to close it was made at the first time. Zhu, the chairman of Ski Entertainment Co., Ltd., calculated such an account when interviewed by reporters. The Spring Festival is the peak of the ski resort's turnover, because the number of tourists at this time is three times as much as usual. Closing the door in advance will cost at least about 40% of the income, not counting a series of after-care services such as refund of tickets and cards. According to the reporter's personal experience, during the Spring Festival in recent two years, queues will appear in some less popular snow resorts in Beijing, not to mention venues with good conditions. After all, skiing has become a new way of life and is accepted by more and more people.

Fortunately, however, even under the current temporary closure, the owners of snow resorts in Beijing and surrounding areas have no plans to retreat or withdraw. They have taken the lead in obtaining the government's guarantee.

Although Li Hua (pseudonym), who works in Xueyuan, is going through the most difficult time now, he still believes that skiing will still be a thriving sunrise industry after Qi Xin wins the war against the epidemic together. After all, the difficulties are only temporary.

The government issued policies in time to lend a helping hand.

In the past few days, government departments including the municipal government, the Municipal Sports Bureau and the Municipal Social Security Basic Management Center have successively issued documents and policies related to the ice and snow industry, which has stabilized the morale of the army. On February 5th, the general office of the municipal government officially issued "Several Measures of the General Office of the Beijing Municipal People's Government on Dealing with the Impact of Pneumonia Infection in novel coronavirus and Promoting the Sustainable and Healthy Development of Small and Medium-sized Enterprises" (hereinafter referred to as "Measures"). Among them, there are three measures: reducing the burden of small and medium-sized enterprises, increasing financial support and ensuring the normal production and operation of enterprises, totaling 16. Regarding the ice and snow industry, Article 5 of the Measures clearly proposes to give appropriate water and electricity subsidies to skating ski resorts affected by the epidemic.

In addition, the "Measures" also pointed out that if small and medium-sized enterprises lease the real estate of state-owned enterprises in Beijing and the region to engage in production and business activities, adhere to government requirements, or close down or close down according to epidemic prevention regulations, and do not lay off employees or reduce layoffs, they will be exempted from February rent; Office rent will be reduced by 50% in February. Where other business premises are leased, the owner (landlord) is encouraged to reduce or exempt the rent for the lessee, and the rent shall be settled by both parties through consultation. It is of positive significance to some ice and snow training institutions. After all, in the current bankruptcy situation, it is not a small expense to spend less rent.

On February 7, the Beijing Municipal Sports Bureau also issued the Announcement on the Collection of Water and Electricity Subsidies for Skating Ski Resort Affected by the Epidemic, which clearly pointed out that sports bureaus and skating and skiing business units in all districts should do a good job in reporting in accordance with relevant regulations. The specific target of this subsidy is: skating and skiing business units with legal business qualifications (complete licenses, ski resorts need to hold high-risk sports business licenses) and open to the outside world for three consecutive years. In this way, the pressure of those legal ice and snow industry operators will be relieved to some extent.

On the same day, Beijing Social Insurance Fund Management Center and Beijing Medical Insurance Affairs Management Center jointly issued the Notice on Printing and Distributing the Specific Measures for Insured Units (Individuals) to Extend Social Insurance Payment (hereinafter referred to as the Notice). It is pointed out that the enterprises that normally participate in insurance payment in this city belong to tourism, accommodation, catering, exhibition, commercial circulation, transportation, education and training, cultural performances, film and television dramas, and ice and snow sports industries, and the payment can be extended to the end of July after confirmation by the relevant industry authorities in this city. The introduction of this package of policies by government functional departments also shows the support for the ice and snow industry.

Enterprises help themselves by exploring new business models.

"Now, we hope to get the government's support fund to help the ski resorts make up their vitality first, and then with the support of relevant policies, we are confident to explore other operating modes." This is Hu Wei, general manager of Miyun Nanshan Ski Resort. He shares the same view with some ski resorts in Beijing. Indeed, as a member of the ski industry, these businessmen do not want to explore new lifestyles and business models, but only when they need to "survive" first. Hu Wei also said that in fact, many snow resorts are exploring new business models, such as four seasons operation. But it also needs the full support of all departments. After all, many problems need to be solved after the project is approached. Only in this way can enterprises truly devote themselves to changing the traditional business model of maintaining snowfield operation only in the snow season.

It is understood that changing business philosophy or exploring new business models is actually not a new topic in the ski circle. After all, in the past 20 years, both domestic and Beijing ski resorts have faced such a problem, that is, how to operate the venue in the non-snow season? How to give full play to its role instead of being abandoned? In fact, activities such as mountain biking, cross-country running and even summer camp happen occasionally, but they have not formed a normal state. The core is that there is no industrial firewood

For example, Wutai Ski Town in Chongli is a good example. Last summer, the Spartan Warriors Championship held there attracted more than 1 10,000 participants. I chose it there because the local supporting facilities are excellent. In addition to the perfect venue conditions, the availability of tourism resources such as accommodation and catering also makes it possible to hold large-scale activities. At present, many snow resorts in Beijing are trying to change the traditional management ideas, attract more events to the venue and maximize the utilization of the venue. Especially now it is more and more convenient to drive, which makes it possible to hold activities in various urban areas and promote local tourism. This is really a good new method.

Li Xiaoming, president of Beijing Ski Association, has his own views on the change of this mode. He said that ski resorts need large-scale development to see the change of management mode. He said: "exploring new business models is something we need to think about after this test, but at the same time, there are also problems of how to transform." Taking Beijing Xueyuan as an example, the lack of scale is the status quo and an important reason that hinders its transformation and development. Only the large-scale development of each ski resort can better connect or cooperate with other industries. The rational use and matching of this kind of resources can make this industry change the single development model in the past.