How to make a clothing opening poster? How to advertise a clothing store

How to advertise when opening a clothing store? The methods are as follows: 1. Create various advertisements. For example, special store advertisements, poster advertisements, neon light advertisements and TV advertisements, etc., use advertisements to vigorously promote the characteristics of your store and attract customers to come and spend. 2. Product promotion. Clothing stores should display some clothing in a conspicuous position, and the display should be distinctive and attractive. 3. Leaflet promotion. Increase popularity by distributing promotional flyers or brochures. 4. Card promotion. In addition to leaflets for clothing store promotions, it is recommended that clothing store operators or managers replace the cookie-cutter advertising leaflets with exquisite small cards, which can give consumers a fresh feeling. Nowadays, publicity There are so many people, and consumers basically throw the same kind of advertising leaflets into the trash can without even looking at them. 5. Promote the opening celebration ceremony. Make the opening ceremony grand and warm, send out invitations widely, invite relatives and friends, heads of company leadership units, and various related parties to attend the celebration, make the atmosphere more lively, gather more people, make the reception more thoughtful, and let relatives and friends Friends and all your connections will praise your clothing store and build a good reputation. This is the best and most effective publicity. 6. Magazine advertising. The biggest characteristics of magazine advertising are that it is highly targeted, professional and relatively fixed in scope, that is, different people read different magazines, which makes it easier for decision-makers to choose the magazines they often read based on clothing positioning for advertising. The magazine is highly informative, easy to retrieve and store, has a large amount of information, is rich in pictures and texts, and has many and comprehensive columns. Moreover, the quality of paper and printing is high, which has a significant impact on consumer psychology. However, magazines have a long publishing cycle and are suitable for advertisements that are not time-sensitive. Based on these, some magazines can be selected for advertising in a targeted manner. How a clothing store advertises depends on what kind of advertising you are doing. Generally speaking, clothing store advertising is mainly based on the image of clothing products, new product recommendations, and current discounts and promotions. Advertisements in clothing stores are usually divided into two categories: store posters and external advertising. The main advertising forms of store posters are hanging flags, POP posters, X display stands, and roll-up banners. External publicity advertising uses advertising media to release information. The media and methods generally used for brand promotion are: TV column sponsorship, 15-second spot advertising in TV series, magazine paid advertising, magazine column sponsorship, newspaper paid advertising, newspaper column sponsorship, radio station paid advertising, Radio column sponsorship, bus body advertising, street sign advertising, etc. The media and methods generally used for new product recommendations and current discount promotions are: 15-second spot ads in TV series, paid ads in magazines, paid ads in newspapers, paid ads on radio stations, etc. The choice of media should be based on the actual situation of your store, such as price, frequency of placement, etc. If you have any questions, please continue to ask and I will reply to you as soon as possible. A little bit of experience, I hope it can help you. How to design store promotion posters to be more attractive? In the era of mobile phones and the Internet, the speed of information dissemination is getting faster and faster, and the amount of information received by each person every day is dozens of times more than before. Scroll through Tik Tok, look at pictures, and every APP webpage is vying for the user’s attention. In an era where appearance is all about appearance, can your poster attract customers’ attention in one second? Poster design should not only be beautiful online, but also attract users. At the same time, they can get your theme content and poster promotion content in the next second, and there should be a way to directly purchase or inquire. So how to design it? The following seven points require more attention during the design process. 1. There are many posters with prominent themes. At first glance, you don’t know what they are selling. Slogans like "Save worry, save effort, save money" are indeed attractive, but these six words are too popular, so before these six words, you need to identify yourself to the user. Are you a supermarket? Design studio? clothing store? Or a restaurant. Only by clarifying your identity can users know the value of "saving worry, effort, and money" that choosing you will bring. For event promotion posters, the theme of the event should be stated, such as "Big opening discount, buy one get one free". Although such themes seem to be very common, the more straightforward and easy-to-understand the expression, the lower the reading cost for people. The more willing to look. What businesses need is accurate traffic, right? Therefore, accurate traffic starts with accurate poster design. 2. The project service is clearly publicized. The theme has been determined, but are the project services clear enough? Each theme actually has corresponding picture materials, such as the promotional poster above; summer vacation corresponds to the refreshing blue, real estate posters are combined with the atmospheric community buildings; the financial management fund uses gold + gold coins + professionals that symbolize wealth; Taekwondo The enrollment poster uses a Chinese ink style background with corresponding photos of the service process on the back, making it simpler and more straightforward.

The service content of each project is expressed very accurately. People can think of the corresponding project when looking at the picture, and the explanatory text makes the poster more vivid. 3. Visual project details. The visual project details not only include course process pictures on a single page like Taekwondo, but also have course descriptions, main features, project details, etc. like the autumn tutoring classes. After clarifying the theme, put the corresponding pictures, materials and color combinations to make the style and theme of the entire poster more relevant. 4. The pain points of copywriting are more important than design skills. A good copy can make the entire poster come alive. Some copywriting triggers action, some copywriting tells users how to buy, and some copywriting hits users' pain points, making users want to take action after seeing it, and they will feel at a loss if they don't buy. KEEP's classic short copy "Self-discipline gives me freedom", as well as long copy, capture the key points of expression, so that what users see is what they get. 5. There is trust and endorsement. A good poster has a theme, copywriting, and materials. If there is corresponding trust and endorsement, you can also put it on it. For example, "started in 2001" is a type of trust endorsement related to the year of establishment; focusing on the logo field for more than ten years, with more than 800 chains across the country, and selling 1 million copies a year, these are all good trust endorsements. The trust endorsement + copywriting expression add a sense of trust to the entire poster. 6. There is contact information; address + phone number + WeChat QR code. Many people have good poster designs, and the pictures and color combinations are good-looking, but they do not have specific addresses, contact numbers and WeChat QR codes. These are all must-add in poster design. elements. Some people also make the QR code extremely small for the so-called beauty, euphemistically calling it beautiful. In fact, it is not easy to spread. Now many people no longer use traditional single pages to spread posters, but send posters to Moments with one click. By sending a group message to 100 people, you can quickly reach thousands of people directly, but how many people can open the poster and see it? Do you know how many people are interested after opening it? If they are interested and scan the QR code, but forget to download the original image and cannot scan it after scanning for a long time, will they give up scanning the QR code because of this action? This is worth pondering. Therefore, do not pursue the so-called beauty of the QR code. Keep it very small. Whether it is a payment code or a WeChat QR code, it must be enlarged so that users can scan the code to learn details without downloading. 7. High-definition pictures without watermarks. With the development of technology, the threshold for poster design is getting lower and lower. Many poster designers who are not professional poster designers can also successfully create them through some APPs. These APPs, such as: Maker Post, MAKA, WeChat Business watermark camera, picture itch, picture monster, etc. However, some apps do not purchase memberships and will have watermarks. This needs to be paid attention to, because when spread on the Internet, the picture is the sign of a store. A poster with a watermark or unclear picture also lowers the store's grade. If a large number of posters need to be produced every month, it is recommended that you choose an APP to purchase an annual membership and directly produce high-definition posters without watermarks. Similarly, the design styles in these apps are also worthy of design reference for beginners of poster design. Similarly, Huatu.com, Baotu.com, and Huitu.com can also be used as design references.