"Friends circle of a century-old shop" focuses on old crafts, is it dancing with the times?

In the information age, everyone can't live without "friends circle". Imagine what it would be like if a century-old shop with an "old age" also had a "circle of friends". The documentary "The Friends Circle of a Century-old Shop" satisfies people's curiosity.

Compared with the conventional documentary, this film is innovative in form. It takes the popular circle of friends as the structural element, uses the "group chat" of six century-old shops as the framework of the whole documentary, and is supplemented by animated short stories, which has a strong sense of form. In addition, "Friends Circle of a Century-old Shop" also shows a heavy theme-promoting the spirit of artisans and inheriting old crafts. On the whole, the ingenuity of this documentary lies in carrying heavy content in a relaxed and novel form and being creative in expression.

The novel form breaks the traditional relationship between transmission and reception and forms a new situation of interaction between text and audience. A century-old shop has come all the way from the long history. Because there are too many "generation gaps" between it and people, people don't know much about it. How can we close the psychological distance between the audience and a century-old shop? The circle of friends of a century-old shop easily solved this problem by personification. "Time-honored brands" such as Inline Rise and Yuchang Watch Shop have turned into grandfathers telling stories in the film, and the anthropomorphic approach has made the vague image of the old stores in the audience's mind become cordial.

In the process of narration, the film will occasionally be inserted into the circle of friends of a century-old shop, forcibly interrupting the previously built drama situation and freeing the audience from the state of "watching the play". From the conventional point of view, telling a story needs to immerse the audience in the situation built by the narrator at all times, but "Friends Circle of a Century-old Shop" does the opposite. After careful consideration, it is not difficult to find that this treatment has produced a kind of Brecht's "alienation effect"-let the audience jump out of the story situation created and enlighten the audience to think.

The first episode "Urgent" tells the story of a century-old shop, Chonglinzhai Colored Stone Mosaic Workshop. When talking about the protagonist Liao Yichuan's work "Ladder", the picture then cuts to the circle of friends in Chonglinzhai colored stone mosaic workshop-the display of Liao Yichuan's creative process. Century-old shops such as Shenglong Jin Tripe, King's Landing Cheongsam, and Liu Hongfeng Pottery have all "liked" and left a message "How long will this take?" "China traditional crafts really need to be passed down" ... On the surface, this is the interaction between six century-old shops, but in fact it is the interaction between the text and the audience, which makes the audience realize the situation faced by traditional handicrafts and the urgency of inheritance.

in traditional documentaries, the relationship between transmission and reception is a one-way communication, the text is told condescendingly, and the audience is in a passive position, which is an unequal communication. Friends circle of a century-old shop broke the traditional relationship between transmission and reception, and formed a new situation of equal communication between text and audience. The pursuit of product quality and soul by a century-old shop.

Pay tribute to the craftsman spirit

The Friends Circle of a Century-old Shop consists of six episodes, such as Urgency, Non-stop Walking, Being Unique, Blindly Long, and Having a Special liking, ranging from exquisite colored stone inlay to a small restaurant with a deep belly after years of ups and downs; From cheongsam shops that weave beautiful clothes with needle and thread to cloth shoes shops that measure customized shoes; From the photo studio interwoven with light and shadow to the clock shop that has traveled for a hundred years ... The subjects selected in the film are all century-old shops that know how to craft, which is not accidental coincidence, but contains a call for the craftsman spirit.

artisans were once inseparable professions in China's daily life, such as blacksmith, carpenter, coppersmith, locksmith ... However, with the development of the times, some old crafts that are not suitable for modern life have gradually withdrawn from the historical stage. Artisans gradually become outdated, but the spirit of artisans never goes out of date, which is a professional quality of Excellence.

In the fourth episode "Blindly Deep and Long", Miao Feilong, the manager of Shenglong Jin, tried to restore the dish "Fried Cake with Cream", but the effect was still not satisfactory after repeated experiments. So Miao Feilong sought help from his second grandfather, Feng Guoming, the third generation descendant of Shenglong Jin's tripe. The second grandfather made a cream fried cake that satisfied Miao Feilong. Miao Feilong couldn't hide his joy and repeatedly said "delicious". But the second grandfather told him that "it's delicious and not allowed to sell" because "it's not up to standard", which can't help but make Miao Feilong feel deeply.

Behind the second grandfather's removal of the cream fried cake is a high degree of responsibility to customers and time-honored signs, and also a persistence in the craftsman spirit. The inheritance of a century-old shop relies on consistent and stable play, and stability is a heavy sense of mission, which contains persistence in high quality and persistence in taste. Opportunistic stores have long since disappeared in the long river of years, but century-old stores have become brilliant under the polishing of years with their persistence in the spirit of artisans.

today's society is impetuous, and enterprises pursue immediate interests, which tends to ignore product quality and soul. In fact, what enterprises need is this kind of craftsman spirit. Only by constantly improving and perfecting, can they pass the high standards and requirements of customers and succeed in the long-term competition. From the macro level of the whole social development, "high-quality development" has replaced "rapid development" as a hot word in recent years. At this level, "Friends circle of a century-old shop" is also echoing the development of the times. "Don't lose your soul because you walk too fast." This documentary calls on enterprises to pay attention to product quality and soul and pay tribute to the craftsman spirit with the help of "keeping artists".

"One hundred years, ingenious inheritance" The old craft is full of new vitality in the new era

One hundred years is only a time when waves are churning for the endless river of time, but it is an insurmountable long time for the short life. An old shop that spans a hundred years is by no means the work of one generation. It requires people from generation to generation to have the same wishes and beliefs passed down from generation to generation. Some people say that a century-old shop is the collective memory of an era. Facing the rapidly changing torrent of the times, there are both unchangeable rules and enthusiasm for keeping up with the trend.

According to Li Daihong, the general director of "Friends Circle of a Century-old Shop", the core theme of this documentary is "One Hundred Years, Ingenious Inheritance". Nowadays, with the rapid development of society, it seems easy to calm down and do a good job, but it is actually very difficult. At present, many exquisite old crafts are facing the crisis of being lost, but fortunately, many young people are still willing to settle down and learn these skills. They are using their own ways to make old crafts "sprout new shoots" and glow with new vitality.

Although Xiao Wang's design was not recognized by the guests in the end, through this failure, Xiao Wang Ming understood that not all unconventional designs are reasonable, and the original intention of clothing is to serve the guests. The inheritance of old crafts needs to be continued in innovation, and conformism will lead to complacency, but at the same time, innovation cannot be built behind closed doors and divorced from the accumulation of history and culture. This requires a dialectical view of the relationship between inheritance and innovation-innovation on the basis of inheritance and inheritance in innovation.

"Friends Circle of a Century-old Shop" was produced by Mango Media Banner Hunan Mango Entertainment Co., Ltd. It is reported that this documentary is the ingenious ending of Mango Entertainment's "Record Good Time" series. "Friends Circle of a Century-old Store" continues the consistent youthful atmosphere of the series "Youth Night 2" and "Passing Zero 3" in style, telling stories from the perspective of young people and showing the modern charm of a century-old store with a younger narrative.