How to write project experience when switching to new media operation

Experience in switching to new media operations and writing projects;

(1) Copywriting

Copywriting ability is very important for new media operation.

Not only new media operation, but also copywriting ability is very important if you do other things, such as product operation, community operation.

No one should have any objection to saying that content is king now.

New media operation always aims at creating high-quality original content, because only when you can produce good content will your users pay attention to you.

For most new media Xiao Bai, copywriting may be the first big difficulty to overcome, but it doesn't matter. Writing is not as difficult as you think. I have compiled a mind map when reading a book, which can help you improve your writing ability.

In content creation, a good title is very important, which determines whether your article can attract readers in the first step. Only when readers are interested in your title can you open your article, and then you will collect, like and pay attention to it.

Good headlines also have skills. I have compiled the writing skills of 1 1 explosive headlines. You can learn them if necessary.

(2) Marketing promotion

Marketing promotion means that you need to know how to play in different channels, such as Baijiahao, WeChat official account and Tik Tok, which are all different new media channels.

Each platform has different requirements for content, push methods and user groups, so you need to be familiar with each channel and make different promotion strategies according to different activities.

Regarding some basic gameplay of different platforms, I have compiled some contents to give you some basic understanding of these channels.

(3) data analysis

In the era of big data, the ability of data analysis is self-evident, and new media operations have to deal with various data every day.

For example, just because you posted an article on the official WeChat account doesn't mean your work is over. You need to count the number of readings, likes, collections and comments, as well as the click-through rate and bounce rate of articles, find out the advantages and problems of your articles according to the data, and correct them in the next creation.