What new changes will be seen in the tourism industry after the epidemic?

Due to the impact of the epidemic, everyone must have begun to notice some differences in travel patterns. In addition to essential travel factors, reservations, peak shifting, and traffic restrictions have become factors that more people have to consider.

New impressions of epidemic tourism

In recent years, domestic tourists have generally tried three new tourism methods: reservations, peak staggering, and flow restrictions. This adds some new procedures to visitors and creates new experiences. ——The "one after another" crowded scenes disappear, and travel becomes more orderly and comfortable.

Affected by the epidemic, domestic tourism has become the only pillar of China's tourism market in 2020. This is undoubtedly "good" for the domestic tourism industry, but it must also be made clear: the recovery of the tourism industry is expected, but it is difficult to return to the past. Carry out long-term epidemic prevention work;

The new normal of tourism: "low density + high quality"

People's demand for tourism is also changing subtly. After the epidemic, domestic tourism needs to build a new normal: "low density and high quality".

“Low density” is not only for the needs of epidemic prevention and control, but also for the tourists’ experience.

There are three main ways to achieve "low density": First, traffic restriction in scenic spots. After the test of May Day, "reservation", "peak shifting" and "flow restriction" will become standard actions in my country's scenic spots. "No reservation, no tour" and "timeshare tour" have become popular among scenic spots and tourists. The second is global diversion.

Guide tourists to abandon the "herd mentality" and choose more innovative, experiential and more suitable tourism projects, rather than always the most famous ones, to truly realize the transition from "attraction tourism" to "global tourism" of crossing. The third is off-season diversion.

Tourist destinations need to pay attention to "off-season" tourism more than ever. For example, Xinjiang is building a ski brand, and Inner Mongolia’s golden grasslands in autumn are equally charming.

As for "high quality", it has become the main theme of China's tourism market after the epidemic. It is worth noting that high quality is the new standard and the new value orientation. ——Real high quality is based on "user experience" and demand-oriented evaluation, thereby building a more complete tourism consumption chain and tourism service system so that tourists are "willing" to consume.

“Low density and high quality” is particularly suitable for the development of domestic long-distance tourism.

On the one hand, the outbound tourism market needs to find alternative markets in China, and long-distance destinations such as Yunnan, Xinjiang, Tibet, Qinghai, Gansu, Inner Mongolia, and Heilongjiang will become new hot spots;

On the other hand, through the epidemic, people have begun to reflect on the relationship between man and nature and cherish nature and the ecological environment more. The western and border destinations known for their "mountains and rivers" will also be more anticipated by tourists.

In recent years, domestic long-distance tourism has been in an embarrassing situation, and its scenery is not inferior to that of the world. However, its direct competitors are world-class tourist destinations such as New Zealand, Australia, Africa and South America, which are known for their stunning natural landscapes. In the future, long-term domestic tourism destinations need to establish a new "high-quality development concept": the quality of tourists is far more important than the quantity, and the reputation of tourists is far more important than advertising.

On the supply side, it is recommended that domestic long-distance travel destinations advocate "wild luxury" - the concept of being as close to nature as possible, minimally participate in natural construction, and promote car service systems and camp products.

On the demand side, I hope that tourist destinations can have a profound understanding: tourists have traveled far and become more like "nomads". The early nomads lived on water and grass, which was a kind of productive labor. Modern nomadism means that people are increasingly eager to get out of their familiar environment, put aside their daily lives, find another kind of life, and graze for their souls - grasslands, deserts, forests, and Gobi, these are all "spiritual pastures";

China’s splendid culture and national customs are alive poetically. Creating a "better life" for Chinese tourists is the true mission of China Tourism.

At the current location, one person is trying to survive, and the other person is trying to live a meaningful life.

For a normal person with the ability to think independently, these are all understandable. But we have to stay at home to make more money instead of going out. In this case, we can't really talk. At this time, we thought of a famous saying: If a son is not a fish, he does not know how to enjoy it.

You are not someone else, and you can never represent everyone. How do you know what others want? How can you take making decisions on behalf of others for granted.

Moving from abroad to China

It is foreseeable that for a long time, people traveling abroad, especially Europe and the United States, will face this problem. After all, no one wants to take the risk of enjoying other people's eyes, unreasonable inspections, and verbal insults.

On the other hand, in terms of the epidemic, only China has achieved effective control. In other words, currently, China is the safest country in the world. In view of this, most people will shift their travel focus to China at least within one or two years.

Traditional buses and large fleets will shift to customized small vehicles and chartered travel.

Most of the time, dozens of people spend hours in an enclosed space. In the past, because the cost was cheap and there was no need to worry, it met the needs of some people. But now and in the near future, we will consider another issue of particular concern at the moment - health and safety.

For northwest and southwest regions such as Tibet, Xinjiang, Qinghai, and western Sichuan, due to factors such as long distances, complex road conditions, altitude sickness, etc., we will vigorously develop customized car charters for relatives and friends, especially a small number of small cars with more than 10 seats. , will become a common model in the next two years. After all, in addition to wearing a mask on airplanes and trains, you can also talk, play, and watch freely throughout the entire journey, especially on buses.

The number of tourists from ethnic minorities and wild scenic spots has increased.

Generally speaking, a large part of people’s purpose of traveling is to visit some mature attractions. The most important thing is to prove that they have been to these famous attractions. As for whether you look good or not, that's not the point. This is also in line with the current economic affordability of our society. After all, many geniuses come out of warmth and only consider playing when they have enough money. Famous attractions that you have heard about since childhood are of course the first choice.