How to do a good job in online and offline promotion activities

How to promote online and offline depends on your positioning! If your activity is a physical activity, such as a discount at the mall, you can only do it on the spot! The traditional method is to use the Internet for promotion, but this effect is not particularly obvious. How to combine?

1, shopping mall discount Now do a lucky draw, pay attention to the official WeChat account lucky draw!

2. Shopping mall discount network carries out bargaining activities (online users who arrive at the site on the day of the activity can double the bargaining quantity, for example, the original price 10 yuan is reduced to 9 yuan with the help of friends. If he goes on the day of the event, he will be given 8 yuan. If you can't arrive that day, you can buy it in 9 yuan with your mobile phone within 7 days after the event. Expired and invalid! )

How to do a good job in promotional activities 1 Try to reduce or avoid the application of picture flash on the home page.

Most novice webmasters think that more pictures or flash on the homepage will make the website more beautiful, and at the same time, it will also let the audience know the website information more directly. However, as a country and network audience who use Chinese extensively, Baidu is the most widely used Chinese search engine. Baidu's ability to identify flash and pictures is very poor, which is very unfavorable to the ranking of websites. At the same time, too many pictures and flash have a great influence on the loading speed of web pages, which is very unfavorable to the user experience.

2. Don't use pictures for home navigation links.

Webmasters need to know that a search engine is a big database, not a picture library. In particular, domestic search engines recognize the text titles of websites and are not interested in pictures. If the navigation link is a picture link, it is difficult to be included by Baidu. At the same time, the domestic network implementation is very different, which easily affects the opening speed of the website. Under the influence of fast food culture, the audience will not wait patiently for the opening of the website. If your website is open,

3. Don't add friendship links for quantity.

Novice webmasters should do a lot of link exchange work every day in order to quickly improve the weight and friendly value of the website, but don't add too many friendly links. Not all websites can establish friendly links, whether they are related to websites, whether websites are friendly, how many friendly links the other party has established and many other aspects are the prerequisites for us to exchange friendly links with each other. Otherwise, it will not only increase the weight and PR value of your website, but also bring a lot of fu/mian influence to your website.

Network promotion is an important way for enterprises to quickly open the network market. As the core of network promotion, key websites must not be ignored, so as to seize the opportunity and open the network market for enterprises.

How to promote Sanjiu Shen Gong Liquor? First of all, as you said, it can be roughly divided into offline promotion and online promotion. However, with the rapid development of the Internet, online promotion can produce very good results, and similar to this product, the effect of soft text marketing promotion should be the best, so let me talk about the channels and methods of online promotion first:

First, the snapshot videos of major search engines in channels and other aspects.

Second, methods and strategies:

(1) Overall strategic planning: market analysis, competition analysis, audience analysis, brand and product analysis, unique sales proposition refining, creative strategy formulation, overall operation step planning, investment and expectation setting.

(2) Marketing website: website structure, visual style, website column, page layout, website function, keyword planning, website SEO, design and development.

(3) Communication content planning: brand image copy planning, product sales concept planning, product sales copy planning, investment promotion copy planning, product word-of-mouth copy planning, news information content planning, and various advertising copy planning.

(4) Integrated communication and promotion: SEO ranking optimization, blog marketing, Weibo marketing, forum marketing, knowledge marketing, word-of-mouth marketing, news soft text marketing, video marketing, event marketing and public relations activities.

(V) Data monitoring operation: website ranking monitoring, dissemination data analysis, website visit statistics analysis, visiting crowd analysis, consultation statistics analysis, webpage browsing depth statistics analysis, and popular keyword visit statistics analysis.

Secondly, let me tell you about the daily work of promotion:

Internet promotion means posting and sending messages, but not every day, but with a plan and strategy, not blindly sending them, otherwise you will be tired every day and will not improve yourself.

First of all, you need to choose a theme, a platform, set keywords, and understand the psychology and concerns of potential customers. Nowadays, online free promotion has little effect, and it is exhausting every day. The boss doesn't know what you are doing sitting on the computer every day, because the boss can't see what information you send on which platform every day and what effect it has. Second, how to judge whether the transaction is brought by network promotion? This is very difficult. Customers see your information online and then go to the store to buy it. Will they still say on the internet which platform sent the information? Even if he sees the message you sent online, he won't say it. In this way, it is difficult to judge today when this enterprise pays attention to turnover and sales. So, what is your assessment standard for network promotion?

Third, network promotion needs to master the rules of search engines and will be optimized.

Finally, as long as you follow them, it may be difficult to see the effect at first, but as long as you persist for a long time, the effect is obvious. Promotion is a long-term work, and persistence is the key.

I hope my answer can help you. In order to type by hand, you can continue to ask me if you don't understand anything.

Please help me how to do a good job in corporate promotion activities 1. Accurate and objective market positioning.

Compared with traditional marketing, the preliminary work of network marketing also includes accurate and objective market positioning. Network marketing is very different from general marketing, so its market positioning also has its unique characteristics. How to accurately and objectively position the market of network marketing must be clear about the following key issues:

(1) Is the product or service suitable for online marketing?

How to judge whether your products or services are suitable for online marketing? Generally speaking, standardized, digital and easily recognizable products or services are suitable for online marketing.

The so-called standardized goods or services mean that these goods or services rarely change, so that consumers can easily identify their functions. For example, books are too standard, which is suitable for online marketing. The so-called quality is easy to identify, which means that your product or service is different from other similar products or services, so that consumers can easily identify its quality. For example, the brand of a commodity. Bank of China is a world-class brand. On its website, consumers can easily trust its online financial services.

(2) Online competitor analysis

Online competitors are often consistent with real competitors, and the network is just a new battlefield for marketing. The analysis of competitors should not be limited to the internet, but must determine their strategies and marketing methods in various fields. On the Internet, when you visit a competitor's webpage, the latest actions of competitors, including market activities, will be reflected on its webpage in time; Moreover, we should pay attention to the construction of enterprise websites, attract more consumers, and realize more competitor analysis in reality.

(3) Internet usage rate of customers in the target market.

Network marketing is not a panacea, its essence is a new and efficient marketing method. The proportion of customers using the Internet in the target market is undoubtedly a very important parameter. If the customers in the target market basically don't use Inter, it is obviously not cost-effective to market on Inter. If faced with such a situation, some functions of traditional marketing methods can be completed through Inter, such as advertising.

(4) Determine the specific marketing objectives

Network marketing, like traditional marketing, should have corresponding marketing objectives and avoid blindness. With a goal, we need to control it accordingly. Generally speaking, the goal of network marketing should be consistent with the marketing goal in reality, but the determination of specific network marketing goals should be slightly different, because the market customers faced by the network are unique, and the application of the network is different from various means and media used in general marketing. At present, when online marketing is just developing, the goal should not be set too high, and the focus should be on how to make customers accept this novel marketing method.

(5) Accurate market positioning determines the marketing method.

Positioning is the basis of the whole network marketing, which determines the content and marketing form of web pages. The products and services to be marketed are realized through web pages, and the quality of web page construction directly affects the success of marketing methods.

2. Promote websites by various technical means.

(1) Website registration of navigation platform should ensure ranking. Especially portals and information service websites, of course, this must consider the online marketing budget of merchants.

(2) BBS can open up an information space, and if it can become a hot spot, its effect is also very good.

(3) Newsgroups. Professional publicity can consider this means.

(4) mailing list. These are all free resources, but the way to send emails should be proper, so as not to make consumers resent your behavior.

(5) Free advertising resources. The effect is average and not ideal.

(6) Paid advertising investment. The effect is slightly better than free advertising, especially in the promotion of search engines.

(7) It is very important to cooperate with traditional media propaganda.

3. Give quick feedback to customers' questions.

(1) The rapid popularization of the Internet requires businesses to provide customers with quick response. The usual promise is a 24-hour reply;

(2) Set up a toll area to provide one-to-one real-time consulting services.

4. Make full use of technology-oriented marketing technology.

Successful marketing must adopt more advanced technology. It is predicted that from now until 2002, new technologies will play an increasingly important role in the marketing process of enterprises and will bring profound changes to their marketing activities. Traditionally, the marketing department of an enterprise has nothing to do with advanced technology and automation. However, practice has proved that this view is extremely wrong. In fact, fierce market competition has pushed the marketing departments of many enterprises to the forefront of technology.

However, looking at the marketing situation of a large number of domestic enterprises, we can find that the marketing departments of most enterprises still adopt tactical rather than strategic IT solutions. Therefore, with the increasingly fierce market competition, the implementation of technology-oriented marketing strategy has become a top priority for many enterprises.

5. Virtual service "reality"

Inter Milan is a virtual living space and a virtual market. Therefore, it is very important to make virtual services "realistic". Generally speaking, we should pay attention to the following aspects:

(1) Winning the trust of customers is the key to the success of online marketing;

(2) The content of the website should be objective and avoid fancy;

(3) Services or products are "truly" reproduced on the Internet through multimedia technology.

How to promote offline educational institutions? Go to Beijing Tiandi Education to attend classes and learn how to make scientific plans.

How to do a good job in offline promotion of O2O activities and become a platform related to community O2O, users are relatively clear and accurate, and if there are business resources, push is definitely necessary. In my personal experience, it can be promoted from the following aspects.

1, has a good relationship with the property.

If you want to push the land into the community, the property must pass; Especially in high-end residential areas, outsiders will not be allowed to enter and leave at will. Therefore, in addition to paying the corresponding venue fee, you can also engage in activities with the property. Because the property is familiar with the situation of the community and the residents of the community trust the property, it will be very efficient to carry out the push activities with the property.

At present, many property companies will organize various community activities, especially large property companies, and there will be special personnel responsible for attracting investment, and they can actively participate in such activities; General venue fees can be free, provided that some welfare activities are provided for residents, and promotion is welfare. Therefore, when promoting in the community, it is still necessary to prepare some small gifts to attract popularity. Small gifts don't have to be expensive, just practical. Such as laundry detergent and toothpaste.

2. Find a suitable user base.

Many companies will encounter an embarrassing problem when doing push activities. Found the venue and organized a group of people. Yi Labao put it away, put on the gift, scan the code and pay attention to it/send a small gift after registration. I want to attract a group of accurate users. As a result, everyone came for a small gift and was busy for a long time.

Therefore, promotion needs to combine its own products and different development stages, and choose different users. Many people think that users don't like our products and their products and services are not good enough. Actually, not necessarily. Just different levels of customers have different needs. When you engage in push activities, some users just come to ask for prizes, whether you are useful to them or not. However, for loyal users, what they value more is what your product can bring to them. What they want is better service and better user experience. This kind of users should focus on training, using these seed users to create word-of-mouth communication, attract more users and expand product visibility.

3. Field control of ground propulsion personnel

When the ground pushing activity officially begins, the overall mental outlook of the ground pushing personnel must be better and look more energetic. It is best to wear uniforms, not casual clothes, and it is best to have special vests, badges and work permits. In this way, users will look like a professional team and their trust in you will be greatly strengthened.

Pushers should be quite skilled in the operation process of products. Otherwise, if the promoters don't even know how to operate the products they want to promote, the implementation effect will definitely be poor.

I am honored to be able to answer the online and offline activity plan about eggs!

At the project establishment stage, 1, define the purpose of the activity. 2. It's best not to have too many target groups, only 1 ratio 2, so that it won't be too complicated to attract users to participate in the later stage and affect their enthusiasm for participation. 4. Whether online activities need the cooperation of customer service department, and communicate the purpose, strategy and service department in advance. They are the people who stand in the front line of communication with users and understand the background of the event. Q can help activities achieve better results.

I hope I can help you!

How to promote an APP 1 and cooperate with mobile phone manufacturers?

This kind of hard promotion is relatively low in price and large in scale, so it ranks first in hard promotion. Generally, the price of each bundle is between 0.5 yuan and 2 yuan, and it is easy to pre-install hundreds of thousands or even millions at one time.

This is the first choice for those apps that get venture capital and want to install quickly.

Method two. APP installation platform promotion

At present, the mainstream platforms are organized as follows:

Download markets: Android, Machine Front, An Zhi, Application Exchange, 9 1, Wood Ant, N Duo, Youyi, Anji, Liu Fei, etc.

App Store: Google Store, Xiaomi Store, Samsung Store, Meizu Store, Lenovo Developer Community, oppo App Store, etc.

Big platforms: wostore, Tianyi Space, Huawei Smart Cloud, Tencent Application Center, etc.

Clients: pea pods Mobile Wizard, 9 1 mobile assistant, 360 mobile assistant, PP mobile assistant, synchronous push, etc.

Method 3: Brush the list and promote it.

This promotion is an informal means, but it is very popular in China. After all, most Apple mobile phone users will use the APP Store to download apps. If your APP is directly in the front position, of course, you can quickly get the attention of users and get a high real download volume.

However, the price of brushing the list is relatively high. The price of the 25th place on the domestic list is about 10000 yuan/day, and the price of 5 needs more than 20000 yuan/day. Because this kind of promotion cost is relatively high, it is usually done together with news hype, so it is easy to become famous quickly.

How to do online and offline marketing well in Weibo? You need to promote Weibo online first, and then guide the user groups offline.

How to promote TV news programs? Otherwise, even if we occupy the media advantage, we will still be overwhelmed by a large number of signals, "hiding in the boudoir and not knowing." The idea of doing activities and promotion has been accepted by TV news programs and even channels, and even the voices of famous mouths and anchors can be heard everywhere in major shopping malls, communities, city and county squares on holidays. Walking from the screen to the audience is a great progress. It shows that the original lofty and slightly mysterious TV program has put down its shelf and gained a sense of market, which is undoubtedly a promotion for improving the quality of the program and strengthening the service to the target audience. However, due to different understanding and operation abilities, the activities presented are also very different. So that some activities are boring, boring, and completely wishful thinking. As a result, they not only failed to play the role of publicity and promotion, but also aroused the disgust of the audience, which backfired. Therefore, we should carefully operate the following promotional activities to prevent marketing failure. Don't treat roadshows as activities. Roadshow is a marketing activity held by production enterprises in an open-air square or store stage in order to promote products and combine their own store or product characteristics. Because there are products and stores as support, it often has an immediate effect on sales. Let the hosts and anchors who are usually considered mysterious by ordinary people stand on the stage and shout, play tricks and write.