What is marketing and logistics management?

Logistics Management

1. In order to adapt to the needs of the socialist market economy, the logistics management major cultivates students with a solid foundation in management, basic knowledge of economics and information technology, and a high level of English proficiency. Advanced modern logistics management skills and basic computer skills, with the premise of mastering basic engineering knowledge, being familiar with regulations, mastering modern logistics management theory and information system means and methods, and possessing strong practical operation capabilities such as logistics management, planning, and design. Talent.

2. Become a senior compound management talent engaged in full-process planning, management and logistics informatization in the field of logistics management.

3. On the basis of the marketing discipline system, students in this major will study the circulation rules of material materials in all aspects of production, circulation and consumption, seeking to obtain the maximum space and time utility; study the inherent laws of logistics And its relationship with the construction of the national economy; master the trends of logistics modernization and related logistics technology and logistics management.

4. Students in this major will learn a number of basic courses and professional courses, mainly economics, management, management information systems, marketing, financial management, distribution center theory, transportation economics, packaging, Warehousing management, international cargo and transportation, logistics environmental protection, procurement decision-making and inventory control, modern logistics management, e-commerce and logistics systems, etc.

5. After four years of study, graduates majoring in logistics management will obtain a bachelor's degree in management or economics, and are suitable for employment in national, provincial and municipal economic management departments, domestic and foreign trade companies, and industrial and commercial enterprises. As well as logistics centers engaged in logistics and related transportation, warehousing, logistics management and other work, you can also go to relevant departments to engage in teaching and research work

Marketing

Marketing is an enterprise management activity An important part of marketing, marketing is an important branch of management. In layman's terms, the marketing major is a major that cultivates "business people". Today, as the market economy is gradually improving, for enterprises and companies as independent economic entities, if they do not have professional marketing talents and use scientific and modern marketing methods to "do business", the results will be unimaginable.

Marketing is a major that has a lot of contact with people, so this major requires strong basic abilities in language and written expression, interpersonal communication, and the ability to analyze and solve practical marketing problems. Students who are more outgoing and good at communicating with others will have an easier time adapting to this major and will have more advantages at work in the future. Students who are shy, shy and unsociable are not suitable.

Excellent marketing work requires a lot of new ideas, so students who have strong innovation ability and often come up with new ideas will have certain advantages in marketing. Relatively speaking, marketing is a more practical type of economics and management major, and it is a good choice for students who want to do practical work.

Marketing graduates can engage in market research, marketing planning, advertising planning, market development, marketing management, sales services, teaching and research, etc. Marketing personnel are indispensable talents for various enterprises, especially large enterprises. According to relevant statistics in my country, from the mid-1980s to the present, there have been more than 2,000 talent exchange meetings organized or co-organized by the Chinese business community. At each talent exchange meeting, marketing personnel are the most popular and most popular. Talents are in short supply. As market competition becomes increasingly fierce, this momentum will become increasingly fierce in the future.