Business Promotion Plan for May Day in 2022

May Day International Labor Day is coming, and we have prepared some commodities for activities. If we want to do this activity well, we must have a good activity plan. The following is my May Day business promotion plan integrated in 2022. Let's have a look.

5438+0, May Day Promotion Plan in 2022

Activity background analysis:

In order to guide consumption, stimulate holiday impulse consumption, achieve better sales performance and more influential social effects during May Day, and enhance the corporate image of _ Mall and the characteristics of doing business with culture, _ should hold various activities corresponding to festivals, carry out cultural marketing, organically combine the marketing process with cultural enjoyment, and make consumers increase their desire for random consumption while enjoying diversified services. In essence, it is different from other businesses that blindly make discounts to stimulate holiday consumption. In a real sense, the image of _ will be enhanced from a social perspective, and high-level cultural consumption will be established to attract consumers, attract high-level consumer groups and show the elegance of famous shops. It is planned to plan the following May Day theme series activities, namely "Colorful May Day, Happy Holidays, Unlimited Fun". The activity plan is as follows:

I. Series themes:

1. May gift shopping, happy holiday family tour.

2. Heart tied with Qian Qian knot, 100,000 love shows.

3. Welcome to give back the May Day travel gifts to members.

4. Spring Fashion Week

5. Discount promotion activities

6. Print the first issue of spring edition of _ Mall boutique shopping guide.

Two. Activity time:

1. Shopping and gift giving in May, happy holiday and family trip: May1-May 5, 2010.

2. Heart tied with Qian Qian knot, 100,000 love shows: May 20001-May 5.

3. Reward members with May Day travel gifts: May1-May 7, 2000.

4. Spring Fashion Week: May 20001-May 5.

5. Discount promotion: May 20001-May 7.

Three. Scope of series activities:

_ Shopping Mall and Bayi Store, _ Shopping Plaza and Beiyuan Store

Four. Contents of series activities:

(1) May gift shopping, happy holiday family outing.

Activity content:

In order to enhance the popularity of _ Mall during the Golden Week of May Day and create good sales performance, the "May Shopping Gift, Happy Holiday Family Tour" was specially held, that is, shopping gifts were given to May Day couples and the whole family in the form of travel packages.

Detailed implementation rules:

① On May1-May 5, you can get a May Day Tour Package for Two by signing up with the invoice and valid certificate when the accumulated consumption of regular-priced goods reached 3,000 yuan on that day. (No accumulated gifts)

(2) Anyone who consumes regular-priced goods over 4,000 yuan on the same day can get the May Day family travel standard package (limited to three people) by registering with the invoice and valid documents. (No accumulated gifts)

(3) The accumulated consumption of regular-priced goods on that day is over 5,000 yuan. If you register at the counter of the corresponding brand with the invoice and valid documents, you can get the May Day family tour package (limited to four people). (No accumulated gifts)

(4) Where the accumulated consumption of regular-priced goods on that day is over _ yuan, you can get a package ticket for two luxury tourists by registering with the invoice and valid documents. (No accumulated gifts)

⑤ When the accumulated consumption of regular-priced goods reaches RMB _ _ on that day, you can get the luxury package for Hong Kong, Macao and Taiwan couples by registering with the invoice and valid documents. (No accumulated gifts)

Note: this activity is limited to clothing brands (membership cards are only points without discount), and manufacturers voluntarily participate. If you don't participate, the manufacturer needs to participate in discount promotion activities, and _ does not bear the cost. The customer's travel expenses are generated on the premise of _ _ _ _ yuan consumption, and the expenses borne by the manufacturer are only 8.5% of the discount amount of goods, which is less than the usual holiday discount promotion activities, and the promotion effect is remarkable. (Attached: a copy of the tourist price list)

(2) Qian Qian knot, 100,000 love shows.

Activity content:

Are all the love lines? During May Day, a special love activity was launched, with the slogan "Heart tied with Qian Qian knot, 100,000 love shows" as the loud slogan, grasping the open mind of modern young people who tend to reveal their true feelings, actively mobilizing the enthusiasm of couples in love to express themselves, and connecting the handkerchiefs of each couple's love vows, names, blessings and other contents. This colorful and exciting "love story" naturally became a beautiful landscape under the spring breeze.

Detailed implementation rules:

(1) During May Day, the activity of "Heart tied with Qian Qian knot, 100,000 love shows" was held in the square in front of the shopping mall.

Activity: Red soft rope is used to hang handkerchiefs. Each pair of male and female customers can get a handkerchief on the spot, and provide oily markers for customers to write love vows, real names (used to draw lucky customers), blessings and other contents. All the handkerchiefs agreed by customers are tied to the rope by themselves, and the last pair of customers connect them with handkerchiefs, and so on until they are full.

② Draw 1 lucky couple every day, and you can get 2 couples in travel package, a suburb of Shanghai during May Day. The website publishes the list of lucky customers every day, and receives complimentary tickets with valid certificates the next day.

Note: This activity needs the assistance of the management of the Operation Department. The initial budget of handkerchief is 5000 yuan, and 0.5 yuan ×5000 yuan = 2500 yuan; Red nylon rope: 50m×5 yuan /m=250 yuan; The value of the couple travel package is 200×5= 1000 yuan; X promotional activities, totaling 3750 yuan, shall be borne by the mall.

(3) Reward members with May Day travel gifts.

Scope of activities: _ Mall

In order to thank _ members for their support to _ over the years, as of May 7, _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ )

The first-place _ member can get a luxury travel package of Happy House (limited to three people) by registering with _ member's point card and ID card.

The second-place _ member can get the luxury travel package for couples by registering with the _ member integral card and ID card. The third-place _ member can get a family tour package (limited to three people) in the suburbs of Shanghai by registering with the membership card and ID card.

Note: The value of the luxury travel package of Happy House in this activity is 1000 yuan/person × 3 = 3,000 yuan; Value of luxury travel package for couples: 1000×2=2000 yuan; Shanghai Suburb Family Tour Package (limited to three persons): 100×3 = 300 yuan, totaling 5,300 yuan, and the activity expenses shall be borne by the shopping mall. (Attached: Tourism Price List)

(d) 20th Spring Fashion Week

Activity time: May1-May 7, 20_

Activity theme:

One or two brands of clothing are launched every day, and boutique static exhibitions and live fashion shows are held in the lobby on the first floor of the mall. Participating brands can set up their own image booths on the south side of the runway to introduce brand history and clothing styles and create a fashion week atmosphere.

During the activity, let the audience and consumers vote for my favorite brand clothes, and the audience will have the opportunity to participate in the lucky draw. Prizes are _ playing cards and other small prizes;

(5) May Day merchandise discount promotion

① snap up

Activity time: May1-May 7, 20_

Activity content:

Buy some clothes and bedding at a price of 5-6 fold from time to time every day, and the time limit is one hour at a time. The brand will be contacted by the shopping mall and submitted to the planning department for unified arrangement before April 26th.

② May Day discount promotion

Activity time: May1-May 7, 20_

Activity content:

Manufacturers who do not participate in the "shopping and gift giving in May, happy holiday family tour" activities should participate in holiday discount promotion activities, that is, 30% discount on clothing and bedding.

Note: 1. Discounted products will continue to earn points, and products with discount prices lower than member discounts will no longer enjoy member discounts;

2. All manufacturers should participate in discount activities, and those who do not participate in special commodities should be reported to the general manager for approval.

3._ Free.

(six) printing _ mall "boutique shopping guide" spring edition.

Print the first issue of shopping mall boutique shopping guide spring edition.

In order to welcome the arrival of the May Day tourist season, introduce more customers who come to the provincial capital for sightseeing, enhance the popularity of shopping malls, better establish the image of shopping malls in the province, highlight the charm of new products and unique brands in shopping malls, and guide fashion consumption, the first issue of the spring edition of Boutique Shopping Guide was printed.

Plan II of May Day Business Promotion Activities in 2022

First, the main consumer groups in May Day

1, wedding consumption (wedding wine and drinks, candy and roasted seeds and nuts, bedding and kitchen utensils)

2, long vacation travel expenses (luggage, travel bags, photographic equipment, tourism supplies)

3, suburban spring outing consumption (drinks, namely food, snack food, outdoor products, sporting goods, gardening supplies)

4. Household seasonal consumption (cool home textiles in summer, warm home textiles in season, sunscreen cosmetics in season, cool household appliances in The Last Month Of Summer, moth-proof clothing series, rain gear and condiments).

5. Welfare consumption (group welfare consumption of summer products)

Our promotion should always focus on the concept of "promotion is not only selling what we can sell, but also selling what customers want to buy". Supermarket promotion can only be successful if it caters to consumers' psychology. Based on this, we should tap the potential of suppliers, and reasonably organize the corresponding promotional commodity groups according to the needs of major consumer groups on May 1st.

Second, determine the promotion time:

Compared with other major festivals, the consumption scale of May Day is small and the demand for goods is narrow, so the promotion period of May Day will not be too long. We suggest 8- 12 days. Considering that some customers travel on May Day and the time when the information reaches customers, the promotion period should be arranged from April 28th to May 8th.

Third, determine the promotion items:

The basic demand of customers is to buy goods at the right price, so whether the items and prices of promotional goods are attractive will affect the success or failure of promotional activities. Generally speaking, there are four options for promotional goods:

1, seasonal goods

2. Sensitive commodities: Sensitive commodities are generally necessities of life, and the market price changes greatly and consumers are easy to feel the price changes, such as eggs and rice. If you choose this kind of goods as promotional goods, the price may be slightly lower than the market price, which can effectively attract more customers.

3. Popular intellectual goods: Popular intellectual goods generally refer to goods with high brand awareness, which can be seen everywhere in the market and are easily replaced. Choosing this kind of goods as promotional goods can often get strong support from suppliers. The promotional activities of stores are combined with extensive publicity of mass media, such as cosmetics, health products, drinks, beer, children's food and so on.

4. Specially supplied goods: mainly refers to the goods that supermarkets develop and use their own brands, which are incomparable in the market. The promotion activities of this kind of goods should mainly reflect the particularity of the goods, and the price should not be set too low, but attention should be paid to the consistency of price and quality.

No matter what kind of goods you choose as promotional items, you should keep in mind two basic points: first, choose the goods that consumers really need; Second, it can increase practical benefits for consumers.

Fourth, determine the promotion theme and main product groups.

Promotion theme is the focus of attracting customers in supermarkets and the main tool to arouse customers' consumption psychology. There are several major themes in the May Day promotion. One is the low-cost image appeal with the theme of rewarding guests and making profits; The second is the appeal of new product promotion with seasonal shopping as the theme; The third is the promotion appeal with the main form of promotion activities as the theme. The slogan of pursuing purpose constitutes the promotion theme in promotional advertisements. The fourth is to take long vacation leisure shopping as the theme; The fifth is to take spring outing and tourism as the theme. For example:

Surprise shopping on May Day (dozens of famous and famous goods have been greatly reduced in price, mainly household consumer goods)

Glorious labor, low price and courtesy (dozens of famous commodities have been greatly reduced in price, mainly household consumer goods)

Have a happy long vacation and get a general mobilization at a low price (travel goods, drinks, snack food, that is, food specials)

Hot summer storm with low price (hot summer home textiles, hot summer home appliances, sunscreen cosmetics, drinks)

Happy May Day and spend the summer (cool home textiles, household appliances, cosmetics and drinks in summer).

Grand prize (sales with prizes, scratch cards, etc.) in May Day shopping. )

Shopping is fun, eat and then take it (game interactive promotion large-scale tasting and buying activities)

Verb (abbreviation of verb) determines the promotion method:

From the marketing point of view, there are five promotion methods: personnel promotion, advertising promotion, thematic promotion, public relations promotion and corporate image promotion:

1. personnel promotion: personnel promotion is a direct way for sales personnel to persuade customers through oral publicity and realize commodity sales. Personnel promotion is characterized by two-way communication between salesmen and customers, and its promotion effect is closely related to the promotion skills of promoters. For supermarkets that implement open-shelf sales, shop assistants generally do not need to take the initiative to sell personnel, which will affect customers' independent purchase. However, the clerk must also provide necessary help and guidance to the customers, and have a friendly conversation with them appropriately, that is, ask them to achieve the purpose of promotion by means of service and communication.

2. Advertising promotion: Advertising promotion is a direct way to use various advertising media to convey consumption information to consumers and promote sales. The characteristics of advertising promotion: enterprises unilaterally transmit information to consumers, which belongs to one-way communication, so it is called' pull' strategy. Advertising media include: TV, radio, newspapers and magazines; Signboard; Kanban; Road signs; Poster; Means of transportation; Lighting; Windows; Packaging; In-store POP oral promotion or in-store broadcast; Demonstration; Visual curtain wall; Computer network; Red cloth strip; Leaflets; Poster; DM, etc.

Large chain supermarkets can consider using four major advertising media, but the most commonly used advertising media in small chain supermarkets are: leaflets, signboards, billboards, lights, posters, red bars and so on. By promotion theme:

① The commonly used media for opening promotion are: newspapers, leaflets, radio stations, vehicles, outdoor red bars, posters, POP, in-store broadcasts and press releases.

② The commonly used media for anniversary promotion are newspapers, leaflets, DM, posters, red bars, POP and in-store broadcasts.

③ The commonly used media for routine promotion are: leaflets, DM, posters, red bars and in-store broadcasts.

④ The media used for competitive promotion are the same as those used for conventional promotion.

3. Sales promotion, also known as business promotion.

It is an auxiliary and temporary promotion method, which directly stimulates consumer demand with welfare.

Features: Quick effect but improper use will also have negative effects, which will make customers doubt the authenticity of the quality and price of goods and devalue the value of goods.

Six, determine the form of promotional activities:

1, buy and give (a single purchase reaches _ yuan and gives _ items)

2, interactive prize-winning games (a single purchase of up to _ yuan can participate in the game, high points can win the grand prize) (such as skipping rope, leggings running, hanging fish competition).

3. Scratch the card (give a card when a single purchase reaches _ yuan, and scratch the card to win the prize)

4. On-site trial (please provide more manufacturers)

5. Performing arts (please ask the performing arts team to create an atmosphere)

6. Children have the final say

May 1, 2022 Business Promotion Plan 3

Promotion theme: the whole country celebrates May Day, happy shopping _

Promotion period: May1-May 7.

Activity method:

Jointly hold product exhibitions with 3-4 major detergent brands. Century Hailian Supermarket is responsible for the unified organization of cultural performances, the overall planning of the exhibition area, the overall publicity and foreign-related matters. The manufacturer is responsible for the brand promotion and promotion activities in the designated exhibition area.

Website layout:

A number of sun umbrellas (provided by suppliers), more than 8 hydrogen balloons (advertised by suppliers), one aerial arch (20m), outdoor exhibition area (4), exhibition area in front of service desk (other brands), stainless steel bar exhibition manufacturer exhibition area on the second floor, and cultural activity area (stage, audio equipment).

Arrangements for cultural activities:

1, the final victory (May 1-7)

Activity form: auction is adopted, and one booth is launched every day, with 20-30 pieces for each booth, and the auction starts at an ultra-low price.

Activity time: the time starts at 9: 00 am. The rest of the time is arranged before or after the activity.

* * * Enjoy the May Day Art Show (co-organized with Cai Ying Conservatory of Music)

2, amorous feelings (May 2)

Activities: underwear show, fashion show, live model performance.

3. Qian Shen (May 3)

Activity form: live model performance at the wedding exhibition.

4. Lifestyle (May 4th)

Activity form: photo exhibition

On-site exhibition of photographic works; Set up scenic spots and shoot for free on the spot (1 person limit 1 time); Free makeup party; Expert consultation meeting on beauty and hairdressing.

5. Love my China (May 5)

Activity form: "Century Hailian Cup" Children's Painting Competition and Exhibition.

From April 25th, children (3 years old) signed up at the service desk with their works.

On May 5, the entries were exhibited, and together with the comprehensive scores of the on-site entries, three first, second and third prizes were awarded, and the rest were commemorative prizes.

Competition content: Draw a picture with the theme of "Rusty China".

Award setting: first prize: second prize: third prize:

6. Star Online (May 6-7)

Activity form: imitation show karaoke contest

Divided into three groups: children's group (children's voice broadcast), youth group (star challenge) and elderly group (old people's fun-night of opera fans)

Registration is free from April 25th. The service desk of Qiaoxi Store carries out detailed registration. Qiaoxi Store provides free practice for music lovers in front of the store from 7: 30 to 9: 30 every night on April 25th.

Award setting:

3 in each group, first prize: second prize: third prize:

Arrangement of commodity promotion activities:

1, seasonal commodity bungee jumping

Joint promotion by manufacturers, self-promotion by Qiaoxi Store, and 50% discount on selected 10 knitted cotton products.

2. Fresh tide and early market price

Introduce several ultra-low-priced fresh goods to limit sales.

3, shopping packages, dishes are happy.

Those who reach the designated cash will exchange the designated daily necessities at the designated place with the computer receipt and the designated cash.

May 1, 2022 Business Promotion Plan 4

I. Description and purpose

"Five. Golden Week is the first sales climax after the Spring Festival. In addition, it coincides with the alternation of spring and summer. We should firmly grasp sales, take promotion as the carrier, enhance passenger flow, expand sales, and clean up the inventory of spring clothes, so as to pave the way for the full listing of summer clothes and the next comprehensive investment promotion.

Second, the activity time

April to May

Third, the theme of the event

Be polite every season! -"May Day" is politeness!

Four. Event details

(1) Model workers are polite.

On May 1 _ _, all model workers who have won honors at or above the municipal level over the years can come to the service desk of our store with valid certificates to receive a gift (a shirt, which is registered and distributed by the manager on duty at the service desk, and the finance department prepares to stock shirts).

(2) shopping is polite

During the activities from April _ to May _, customers whose shopping list exceeds _ yuan will be given a bag of washing powder. Customers who spend more than _ yuan on shopping will be given umbrellas worth _ yuan; The top ten customers who have accumulated over _ yuan will get a ruby gold pendant worth _ yuan; The first two customers who have accumulated over _ yuan can get a ruby gold bracelet worth _ yuan. (Books, double stars, gold ornaments on the third floor are not involved, group buying is not involved, and other cabinets are involved! )

Be polite on Mother's Day.

"Pray for my mother and send Ankang' peace'!"

1. In order to celebrate the arrival of Mother's Day on May _, from May 1, only _ auspicious cranes and _ blessings are prepared for _ customers and given to _ loving mothers! All shopping customers can get "Peace" from the staff at the main entrance with the small ticket, leave your sincere wishes and hang them on the wishing tree in the central hall. )

On Mother's Day, the first customer who spends more than RMB in our shopping mall will get a bunch of "carnations" worth 2 yuan.

Note: In order to deepen customers' impression and publicize our shopping mall, a small piece of "back glue" marked "from Pingdingshan Shopping Mall" is printed, and all gifts should be pasted.

Five, indoor and outdoor layout (unified color-blue)

1, above the main entrance is mainly brand promotion, and the promotion theme is "May Day".

2. Billboards on both sides of the main entrance mainly promote the overall activities.

3. The second entrance will be replaced by detailed activities (including X-frame).

4. Featured pavilions can use POP posters and discount cards to publicize price and discount information, which will make the atmosphere very noisy. The theme is unified as "Five". A "mention it! (The department manager cooperates with the implementation)

Media propaganda of intransitive verbs

June +0 and April, 65438 _ "Complex between Model Workers and Pingdingshan Shopping Mall" was published in the evening paper in the form of a soft article, focusing on promoting "courtesy of model workers" and running through all the contents of this "May Day" propaganda.

2. On the eve of Mother's Day, contact this newspaper about "Pray for your mother and send peace to your health"! Our news report has become another highlight of our business peers.

Seven. ask

1. The department manager will cooperate vigorously, and the spirit of the activity must be conveyed to every merchant and employee.

2. Except for gold, double stars and books, other businesses participate unconditionally.

3. The manager on duty and the organizer of the activity should be conscientious, and all offices should cooperate with this activity. (List of daily activities personnel will be sent separately)

4, April _, May _ afternoon to the cashier unified payment, department manager to urge in place.

5, the cashier to perform their duties, collect seals, not jobbery.

6. All salespeople and merchants are not allowed to collect money privately, and the customer receipt is temporarily withheld; Don't take part in this activity. Once found, deal with it seriously.

Eight. budget

1, central hall layout: _ yuan

2. "Adhesive-backed" printing: _ yuan

3. Indoor and outdoor layout: _ yuan

4. Budget of event prizes: _ yuan.

5. Newspaper advertisement: _ yuan

Total: yuan

In which: April _-May _ (Festival) * *, after deducting 1% of the sales of each counter, the rest shall be borne by the shopping mall.

May 1, 2022 Business Promotion Plan 5

Activity background analysis:

During the May Day holiday, the behavior of various businesses to discount profits is worrying. I believe that the seemingly prosperous holiday sales are just that consumers concentrate their consumption yesterday, tomorrow or next month in a few days. In order to guide consumption, stimulate holiday impulse consumption, achieve better sales performance and more influential social effects during May Day, and enhance the corporate image of _ Mall and the characteristics of doing business with culture, _ should hold various activities corresponding to festivals, carry out cultural marketing, organically combine the marketing process with cultural enjoyment, and make consumers increase their desire for random consumption while enjoying diversified services. In essence, it is different from other businesses that blindly make discounts to stimulate holiday consumption. In a real sense, the image of _ will be enhanced from a social perspective, and high-level cultural consumption will be established to attract consumers, attract high-level consumer groups and show the elegance of famous shops. It is planned to plan the following May Day theme series activities, namely "Colorful May Day, Happy Holidays, Unlimited Fun". The activity plan is as follows:

I. Theme of the series of activities

1, May shopping gift, happy holiday family tour.

2, the heart is Qian Qian knot, 100,000 love shows.

3. Welcome to give back the May Day travel gifts to members.

4. Spring Fashion Week.

5. Discount promotion.

6. print _ mall "boutique shopping guide" spring edition.

Second, the activity time

1, May shopping gift, happy holiday family tour: _ _ _ _ _ _ _.

2, Qian Qian knot, 100,000 love fields: _ _ _ _ _ _.

3. Reward members for the May Day travel gift: _ _ _ _ _ _ _ _.

4. Spring Fashion Week: _ _ _ _ _ _.

5. Discount promotion activities: _ _ _ _ _ _ _ _ _.

Third, the scope of the series of activities

_ Mall and _ Store，_ Shopping Plaza and _ Store。

Fourth, the content of the series of activities.

Shopping in May will be a great gift and a happy holiday for the whole family.

Activity content:

In order to enhance the popularity of _ Mall during the Golden Week of May Day and create good sales performance, the "May Shopping Gift, Happy Holiday Family Tour" was specially held, that is, shopping gifts were given to May Day couples and the whole family in the form of travel packages.

Detailed implementation rules:

(1) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ (No cumulative gift)

(2) If the accumulated consumption of regular-priced goods on that day is over _ yuan, you can get _ by registering with invoices and valid vouchers. (No accumulated gifts)

(3) If the accumulated consumption of regular-priced goods on that day is over _ yuan, you can get _ by registering with the corresponding brand counters with invoices and valid vouchers. (No accumulated gifts)

(4) If the accumulated consumption of regular-priced goods on that day is over _ yuan, you can get _ by registering with invoices and valid vouchers. (No accumulated gifts)

⑤ If the accumulated consumption of regular-priced goods on that day is over _ yuan, you can get _ yuan by registering with invoices and valid vouchers. (No accumulated gifts)

Note: this activity is limited to clothing brands (membership cards are only points without discount), and manufacturers voluntarily participate. If you don't participate, the manufacturer needs to participate in discount promotion activities, and _ does not bear the cost. The customer's travel expenses are generated on the premise of _ _ _ _ yuan consumption, and the expenses borne by the manufacturer are only 8.5% of the discount amount of goods, which is less than the usual holiday discount promotion activities, and the promotion effect is remarkable.

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