The business philosophy and scope of Yonghui Supermarket

Yonghui Supermarket is one of the first circulation companies in mainland China to introduce fresh agricultural products into modern supermarkets. It is praised by seven national ministries and commissions as the pioneer of China's "agricultural reform and supermarket" and is praised by the people as a "people's livelihood supermarket" , the people will be everlasting." Now please appreciate the business philosophy of Yonghui Supermarket that I brought.

Yonghui Supermarket’s business philosophy

Leading modern agriculture and protecting people’s health

Providing healthy food and affordable goods with better services

Become a leading enterprise integrating agricultural industry and circulation in China

Become the most respected enterprise and best employer in China’s retail industry

Yonghui and fresh food at your doorstep Yonghui, rest assured Yonghui

Yonghui’s commitment to society: Minsheng Supermarket? Common People Yonghui

Provide customers with cheap, high-quality goods and convenient shopping services;

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Provide and sell products that are closely related to people's daily lives;

Adhere to the "popularization" route and regard families as target customers;

Adhere to small profits but quick turnover to increase traffic ;

Strive to create a good shopping environment and establish the social image of affordable supermarkets.

Yonghui belongs not only to the entrepreneur, but also to all employees, and will be a public company in the future;

Yonghui stores are built in the community, Yonghui employees come from the community, and Yonghui serves Community customers;

Yonghui is a platform for employees, customers, suppliers and shareholders to develop together;

Yonghui pursues the establishment of positive and interactive social relationships so that the whole society cares about them and support the development of Yonghui so that Yonghui can better contribute to the society through development.

Yonghui’s expectations for employees: diligence, innovation, communication, summary

Hardworking, passionate and enterprising are the work attitudes advocated by Yonghui employees;

Require yourself to set higher standards than those of the industry and the company, work hard, and enjoy your work.

Coming to Yonghui is not just to get a job, but to learn how to do business and serve customers;

Innovation is about paying attention to details, innovation is about raising standards, and innovation is about challenging oneself.

Share information, share success, share lessons, learn from each other, improve together, and make progress together;

Be enthusiastic about helping subordinates, be tolerant and kind to colleagues, and be considerate Receive customers.

Continuously sum up experience and draw lessons, and move towards higher goals at a new starting point;

Through summarizing, we pay more attention, become more professional, and become more refined.

Yonghui’s core values: Integrate and enjoy, and achieve perfection

Yonghui is a platform for people to start their own business and develop together;

Working at Yonghui is entrepreneurship, not just employment;

Integrate with recognition, integrate with integrity, and integrate with career;

***Enjoy growth, *** Enjoy the harvest and enjoy the future.

Serve our customers, take care of our employees, treat our suppliers well, and repay our shareholders;

Serve customers carefully: sunshine, smile, gratitude;

Precise store operation: standards, processes, training, execution, improvement;

Innovate and expand, be humble and eager to learn, keep pace with the times, constantly challenge ourselves, and constantly surpass ourselves.

Yonghui at your doorstep, fresh Yonghui, and assured Yonghui. Having accumulated a lot of technology and experience in the field of fresh food, Yonghui Supermarket wants to enter the field of fresh food e-commerce.

Yonghui Supermarket’s business scope

Agricultural and sideline products, grain, oil and products, food and beverages, wine and other non-staple foods, daily necessities, household appliances and electronic products, communication equipment, needles Textiles, clothing, cultural and sporting goods and equipment, audio-visual products, publications and electronic publications, jewelry, gold and silver jewelry, automobile and motorcycle spare parts, Wujinjiaodian, instruments and meters, hardware furniture and interior decoration materials, flowers, toys, etc. retail and wholesale, as well as provide related supporting services; retail cigarettes (limited to branches to carry out business activities within the period and scope of the industry license); organize the processing of some self-operated commodities and the purchase of agricultural and sideline products; lease or sublease some shopping mall facilities The venues of some shopping malls are open to sub-tenants for legal operations (all the above projects are operated by separate branches, and if they involve licensed business projects, they should be operated after obtaining permission from the relevant departments); information consultation (except for securities, futures, finance and other industry consultations) ); engage in commercial activities in the form of franchise; import of self-operated goods, export of purchased domestic products (the import and export of the above goods do not involve state-owned trade, import and export quota licenses, export quota bidding, export licenses and other specially managed goods) .

According to the Fujian Provincial Development and Reform Commission on the 17th, the China Securities Regulatory Commission approved the issuance of 110 million shares by Yonghui Supermarket Co., Ltd. and will be listed on the Shanghai Stock Exchange.

Yonghui Supermarket Co., Ltd.

Yonghui Supermarket Co., Ltd. plans to raise approximately 1.9 billion yuan through its A-share listing, which will be used for chain supermarket stores and agricultural product (000061) processing Distribution centers, information system upgrades and corporate training center project construction.

Yonghui Supermarket Co., Ltd. was founded in 2001. It is a commercial retail enterprise mainly engaged in fresh agricultural products, supplemented by daily necessities, clothing, shoes and hats. The company takes fresh agricultural products as its own characteristics and relies on its strong fresh product management capabilities to achieve fast turnover and high profits of fresh products while attracting a large number of customers, thereby driving the sales of other products such as clothing and daily necessities.

According to the "Prospectus", Yonghui Supermarket achieved operating income of 8.474 billion yuan in 2009, a year-on-year increase of 4.925%; net profit of 256 million yuan, a year-on-year increase of 18.58%; net profit attributable to shareholders of the parent company was 254 million yuan, a year-on-year increase of 18.99 yuan. From January to June 2010, the company achieved operating income of 5.611 billion yuan, and the net profit attributable to shareholders of the parent company was 138 million yuan.

As of the end of 2012, the company and its controlled subsidiaries had 257 chain stores, including 130 in East China, one in Central China, 1 in South China, 82 in Southwest China, and 27 in North China. 8 in the Northeast region. Another 120 subsidiaries are under construction and preparation.

According to the prospectus, Yonghui Supermarket’s net profit attributable to shareholders of the parent company from January to June 2010 was 138 million yuan. As of the end of June 2010, the company and its holding subsidiaries had 135 chain stores, including 81 in Fujian, 47 in Chongqing, 5 in Beijing, and 2 in Anhui.

Yonghui plans to raise 1.89388 billion yuan in this issuance, which will be mainly used for the construction of 4 projects including store openings. It will open 73 stores across the country, including 30 in Chongqing, 24 in Fujian, and 9 in Beijing. , 9 in Anhui and 1 in Guizhou.

On December 15, 2010, Yonghui Supermarket A shares were grandly listed for trading on the Shanghai Stock Exchange (stock code: 601933). On the 15th, Yonghui Supermarket was officially listed on the Shanghai Stock Exchange, with an issue price of 23.98 yuan per share and an issuance scale of 110 million shares, accounting for 14.32% of its total post-issuance share capital.

Yonghui Supermarket’s net profit in the first half of 2011 A year-on-year increase of more than 90%

1. Estimated performance for the current period

1. Performance forecast period: January 1, 2011 to June 30, 2011

2. Performance forecast: The net profit attributable to the owners of the parent company is expected to increase by more than 90% compared with the same period last year.

3. Whether the performance forecast has been pre-audited by a certified public accountant: No.

II. Performance of the same period last year

1. Net profit attributable to owners of the parent company: 138,297,033.10 yuan

2. Per share Earnings: 0.21 yuan

(Earnings per share based on the equity issued and listed on December 15, 2010 is 0.18 yuan.)

3. Reasons for the expected increase in performance

The main reasons for the expected growth of the company's performance in the first half of 2011 are:

1. Steady endogenous growth and the increase in newly opened stores;

2. The significant decrease in financial expenses during the same period;

3. Due to the closure of 6 stores in the same period last year, the comparable net profit base is low.

IV. Other relevant explanations

This performance forecast is only a preliminary estimate by the company's financial department. The specific data is based on the financial data disclosed in the company's 2011 semi-annual report.