Roader Review: Why is Honda’s 2020 new car plan better than 2019?

In 2019, the car market is still in a cold winter. In the overall sluggish automotive environment, major car companies have made different performances for the market. Among them, Honda’s performance in the Chinese market can be said to be very good. good.

According to data from the China Association of Automobile Manufacturers, my country’s passenger car sales in 2019 were 21.444 million units, a year-on-year decrease of 9.6%, while Dongfeng Honda and Guangqi Honda achieved year-on-year sales growth of 13.2% and 4% respectively. Forgot, in 2019, due to the National VI policy, Guangmoto Fit, Higashimoto Jade and other models were discontinued one after another. Therefore, it is not easy for Honda to achieve sales growth in the overall car market downturn.

Judging from Honda’s new car plan for 2020, Honda’s performance in 2020 is even more impressive.

A number of blockbuster new cars are about to be launched

In 2020, Honda will launch no less than 6 facelifted or brand-new models in the Chinese market. Guangqi Honda will launch the fourth model in 2020 The Honda Fit, the mid-term facelift Crown Road, and the Lingpai hybrid version are the latest three models. Dongfeng Honda will bring the hatchback Civic, the first plug-in hybrid CR-V, the new UR-V and other models.

As far as the current Fit is concerned, with its good space performance and excellent reputation, even though the configuration performance is not outstanding, it is still one of the best-selling models in the small car market. With the replacement version With the arrival of the 2020, when consumers are faced with a new model with better appearance and significantly upgraded configuration and performance, its market performance is still very interesting.

In addition, the hatchback version of the Civic is also one of Honda's most anticipated models in 2020. With today's younger market, the appearance is closer to the original performance version - Civic TYPE ?The hatchback version of the R is undoubtedly more popular among young consumers.

It is undeniable that as more and more young consumers become the main buyers in the automobile market, the designs of automobile manufacturers are becoming more and more youthful and personalized. Take the current Fit and sedan versions Taking the market performance of the Civic as an example, coupled with Honda's very good market reputation in the Chinese market, the fourth-generation Fit and hatchback version of the Civic are likely to once again boost Honda's sales performance in 2020.

Will further expand the layout of new energy models

Judging from Honda’s new car planning in 2020, its focus is mainly on new energy. In addition to traditional fuel models, Hybrid models and plug-in hybrid models will also become an important focus for Honda in the future.

In 2020, GAC Honda will launch the Lingpai Rui hybrid model, equipped with a 1.5L i-MMD hybrid system, with a maximum engine power of 109 horsepower, which can meet the National VI emission standards and has a comprehensive fuel consumption of only is 4.0L/100km. The launch of the Lingpai Rui hybrid model will also further lower the price of Honda's hybrid models in the Chinese market, thus expanding the market again.

Dongfeng Honda’s first plug-in hybrid model, the CR-V SPORT HYBRID e, will land in the Chinese market in 2020, and the new car is expected to continue to use the fuel version. Design, with CR-V's strong reputation in the Chinese market, this plug-in hybrid version will also become quite interesting.

Written at the end

As one of the car companies with outstanding performance in 2019, Honda’s terminal sales in 2019 reached 1,554,433 units, including Civic, Accord, CR-V Sales have exceeded 200,000 units, and sales of hybrid models have also exceeded 100,000 units. In 2020, with the launch of more competitive models, Honda's sales performance is likely to be better.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.