How to operate the marketing strategy of "Internet plus B&B"

B&B, the marketing strategy of "Internet plus B&B": While doing a good job in products and services, we should also consciously promote customers' communication behavior, encourage customers to post good comments and write product experiences on the Internet sales platform.

1. In the era of mobile Internet, almost every customer has his own social circle, and customers' records and exhibitions on social media have accumulated a lot of fame for the B&B brand. Doing word-of-mouth marketing well and constantly enriching brand value are effective ways to enhance B&B brand.

2. The most fundamental reason why consumers become brand marketing spokespersons is their satisfaction with products and services and their recognition of B&B's value. Therefore, B&B operators should do a good job in every service link from booking to after-sales in their daily operations to ensure customer satisfaction.

3. Through the Internet, tourists can get to know the hotels in various cities and scenic spots before departure, book inns and hotels in advance by means of online payment, and arrange hotel-centered travel routes and plans, which is as convenient as booking tickets for air tickets, hotels and scenic spots through the Internet.

Generally speaking, "Internet plus B&B" is still a new industry in China. Compared with the high interconnection of traditional hotel operations, a considerable number of hotel operations are still at a low interconnection level.

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Matters needing attention

1. In the case of good operation, the B&B chain will bring greater brand value and benefits. However, the biggest charm of B&B is personalization and humanistic characteristics. In the process of copying B&B, how to prevent it from becoming an assembly line product and ensure its individual characteristics is a big topic.

2. Looking at the B&B market, under the active promotion of policies and capital, some B&Bs are bound to go to the road of brand chain. A truly chained B&B will eventually break away from the original concept of B&B and transform into a boutique hotel or resort, focusing on the output of brand value.