What aspects does corporate culture construction include?

As a corporate culture worker, I have been deeply involved in the cultural field for more than 5 years. I have led the company to achieve certain results and won the title of Best Employer. I represented the company at the Greater Bay Area Fashion Summit to share cultural construction methodology.

I just recently spent nearly three months reviewing and summarizing my cultural work experience in the past five years.

Next, I will share some practical cases and methods for the implementation and construction of our cultural core from the six systems. This article will be relatively long, and you can quickly understand the content according to the table of contents

Content system

Content is the core of everything. We are based on the NLP logical hierarchy model, from the top-level vision, mission, values, beliefs and capabilities, to the underlying environment and atmosphere, and constantly review the content to ensure that it starts from Top-to-bottom consistency

Communication system

Based on the content system, in order to ensure the three steps of cognition-identification-practice of cultural construction, the first step is to ensure clear understanding by all employees. In promoting core culture, we have generally taken the following actions.

The first step in cultural implementation is cognition, that is, everyone has an understanding of the core cultural content, which can be in various forms. After a new round of iteration of culture last year, we have the following actions to promote it Everyone’s understanding of culture includes some activities and some promotion.

1. Internal official announcement to all employees

Promote at all-employee meetings

2. Export cultural manual

Contains cultural core Content and past cases

3. Export a complete cultural map

Post the cultural map on the company's bulletin board

4. Export a long cultural map

Publish in social groups and public accounts

5. Output cultural emoticons

You can use them frequently in daily chats

6. Record cultural rap videos

Based on the core cultural values ??and behaviors, I created a rap. Although it is embarrassing, everyone quite likes it

Based on the above promotion, all company members work together to create culture For Level 4 papers, the department selected with the most questions will be exempted from the exam.

7. Design exams that combine work scenarios

Based on everyone’s questions, the exam questions are designed based on the high-frequency scenarios in everyone’s actual work

8 .Announcement of answers with high error rates

After the exam, posters will be conducted one by one for the test questions with high error rates

9. Organize a one-stop activity

After the above measures, a one-stop cultural question-answering activity was organized within the company, in conjunction with the reward of team building funds. The photos here are lost, what a shame.

After the above measures, partners within the company have a complete understanding of the culture, and basically they are not memorizing it by rote. Not only the basic vision, mission and values, but also the requirements behind it The behavior is clear.

Institutional system

Knowing the system is only the first step. If we want everyone to recognize and practice it, the system is the core support, so we will break down the behavioral items based on cultural values ??and combine them with the points system associated.

Each recognition and issuance of points is a cultural learning and case promotion. This action has been carried out more than 30,000 times in 21 years, 60 times per capita

Honor System

Cultural values ??are the core standards, and the annual Shine Contest at the end of the year is a grand event for all members.

The contest was drawn and carefully prepared, and the whole process was broadcast live. The contestants also brought their own support groups.

While achieving the evaluation target and screening benchmark, it is also a cultural immersion for all employees

Activity system

The monthly Dragon Slaying Conference, There is a cultural atmosphere throughout the whole process, with four links: Jianghu, Fengyun, Apocalypse, and Hero Post. Perfectly carrying the atmosphere keywords in the core culture, sparkle, joy, inspiration, openness and growth.

Visual system

Culture is nihilistic. In addition to spiritual carriers such as benchmark cases, it also needs some physical carriers

For example, environment, based on environmental keywords , we have built an environment that, although not particularly advanced, is filled with the careful thoughts of each partner, an environment that belongs to us

Summary

The above are some of the main issues in the past five years Although the company is still far behind the giants in terms of business, it is already unique in terms of organizational culture.

In addition to the above measures, I have also organized more detailed content, operating instructions, and tool forms. Looking forward to having more exchanges with you

The best practices of corporate culture in the past five years