What does the Internet term "shanzhai" mean?

Shanzhai Jinyi

1. Refers to manufacturers suspected of counterfeiting or counterfeiting third-party products. The literal meaning of "shanzhai" is as follows: - in a Shanzhai, escaping from government management. The word "shanzhai" comes from the Cantonese language, which means those territories that dominate the mountains and are not under official jurisdiction.

2. In layman’s terms, it refers to piracy, cloning, imitation, etc., an industrial phenomenon initiated by private IT forces. Its main characteristics are counterfeiting, rapidity and civilianization. The main form is starting from small workshops and quickly imitating famous brands, involving different fields such as mobile phones and game consoles. The terms derived from this include copycat phones, copycat stars, copycat Bird's Nest, etc. Another aspect of this culture is that it is good at skirting the edges and often walking on the edge of industry policies, causing controversy.

3. In other industries, "shanzhai factories" mostly refer to informal workshops that supply upstream accessories from regular factories, or rough manufacturers that produce products with low cost and unstable quality. "There is a jargon saying, 'This kind of product can even be made by a copycat factory,' which often means that the design, technology, and production threshold of this product are already very low." A vice president of a lighting company told reporters. Now, even movies have copycat versions of "Painted Skin" and "Sword Butterfly", and the word copycat has gradually appeared in some applied writing articles.

4. Time spanned to the end of 2008, the copycat phenomenon caused by copycat phones spread to the entire Internet, copycat celebrities, copycat Dream of Red Mansions, copycat Baijia Forum, etc. all made no secret of their challenges to elite culture. , and then the copycat phenomenon unexpectedly appeared on the CCTV News Network. This was the first time that the official expressed its opinions on the folk phenomenon, and it officially entered the era of the whole people...

[Edit this paragraph] The Chinese style of copycat culture Rise

The word "shanzhai" comes from Cantonese, which means "small, small-scale" or even a bit "underground factory". Its main characteristics are imitation, rapidity and civilianization. Nowadays, there are copycat versions of all kinds of things on the Internet, including copycat versions of celebrities, copycat versions of "Shenqi", copycat versions of "Bird's Nest", and copycat versions of "Dream of Red Mansions" that are even more popular than the new version of "Dream of Red Mansions". Shanzhai culture is deeply imprinted with grassroots innovation and the wisdom of the masses.

The rise of copycat culture in China’s IT industry is just like the story told in any traditional Chinese martial arts novel: first it uses unconventional methods to wander on the fringes of the mainstream circle, then gradually becomes bigger, and finally moves towards the mainstream. Orthodox forces challenge and even replace them.

Shanzhai culture is a phenomenon that imitates the appearance or functions of mainstream brand products at a very low cost and innovates them, and ultimately surpasses this product in terms of appearance, function, price, etc. Its derivatives will break the shackles of mobile phones and expand to digital cameras, mice, keyboards, etc. Its by-products can also cause structural shocks in related industries. This is the artillery of learning from foreigners to master their skills, this is the rifle of learning from others and catching up with others. The culture of copycats is running wildly on the path of plagiarism and transcendence, especially when it breaks away from the shackles of license plates and grasps the low cost and high returns. After its blessing, its devastating power and infectious power of viral marketing completely subverted the traditional hidden rules of the industry and established a value sequence based on copycat culture. Moreover, Shanzhai culture is deeply imprinted with grassroots innovation and the wisdom of the masses, and is a well-deserved Chinese-style Shanzhai.

Shanzhai is also a kind of culture. It is the trump card of profit-making industries and plays a key role in balancing industrial development.

[Edit this paragraph] The difference between copycat and spoof

Difference 1: Who is more independent and wise in spiritual power. For example, Stephen Chow's "Westward Journey" is not a "copycat film", but a master of spoof spirit, because although it was born out of a classic, it appears in an original manner of deconstruction and parody. Although the creator also borrowed a lot of popular elements, The chassis is solid and has a clear idea from start to finish.

Difference 2: There is a more vivid way of saying it, a spoof is to scratch your heart, while a copycat is to scratch your armpits.

Difference 3: Spoof is just a change in form, while copycat is a symbol of culture.