711 convenience store edge ball advertisement, what do you think of this advertisement?

It's nothing more than shooting yourself in the foot. "Nowadays, many businesses want to be creative in advertising, thinking that it's too straightforward and ineffective, and there are legal risks, so they deliberately design some ambiguous advertising copy to let consumers try to figure it out, mislead consumers, and at the same time they can avoid their responsibilities. This seemingly clever method is not clever, and it is often that cleverness is mistaken by cleverness. The wisdom of legislation and the actions of the regulatory authorities can effectively deal with such cleverness.

Recently, a "convenience store bartending" product sold by a 7-Eleven convenience store in Maoming, Guangdong Province, was accused that the advertising copy was suspected of being scratched. According to the poster released by netizens, the poster of this product is printed with the slogan "She is not drunk, no chance". Netizens questioned that the advertising copy was somewhat pointed and vulgar. Imagefile6 On the evening of June 8, the relevant staff of Guangdong 7-Eleven replied to the reporter that after verification, the poster was produced and posted by a few stores in Maoming without being reported to the company headquarters for review and approval, which violated the management rules and regulations of the company's internal advertising.

Guangdong 7-Eleven has ordered the relevant stores to immediately remove the posters on June 7th, and dealt with the relevant employees according to the company's internal management regulations. Some netizens pointed out that lemon tea mixed with wine becomes an alcoholic beverage, and it is easy to get drunk if you drink too much. What happens when a woman who can't drink well gets drunk. The advertisement of the 711 store started the marketing gimmick "She is not drunk and has no chance" according to this idea. There have been many discussions on social platforms, and some netizens questioned: "Lemon tea?" It is human nature to pursue beautiful feelings, but it should be based on the willingness of both sides.

use this as a selling point to advertise, not to mention that the goods can't be sold, and it will also hurt the reputation of the enterprise. Guangdong 7-Eleven said, "We sincerely apologize for the public discomfort caused by the above incidents! In the future, the company will learn lessons, strengthen the standardized management of employees, and prevent similar situations from happening. "