How to promote the implementation of corporate culture

How to promote the implementation of corporate culture

Corporate culture is the basic belief and cognition established by an enterprise to solve survival and development problems that is considered effective and followed by organizational members. . I have collected how to promote the implementation of corporate culture. Welcome to read.

(1) Politicization of corporate culture

Various slogans with sonorous wording can be seen everywhere in the corridors, offices, and walls of workshops of many companies, such as "Unity" , "truth-seeking", "struggle", "dedication", etc. These overused words cannot truly reflect the company's value orientation, business philosophy, behavior, and management style; let alone create a buzz among all employees.

(2) Sloganization of corporate culture

Equating corporate culture with empty slogans, lacking the personality of the company, and even the decision-makers of the company themselves cannot clearly explain what they represent. Concrete expressions naturally cannot play a strong role in cohesion and centripetal force for employees.

(3) Culturalization of corporate culture

Some companies regard corporate culture as singing, dancing, and playing ball. Therefore, dance halls, music teams, and sports teams were established one after another, and the number of monthly activities was stipulated as a rigid indicator of corporate culture construction. This is a superficial understanding of corporate culture.

(4) Visualization of corporate culture

Some people believe that corporate culture is to create a beautiful corporate environment, focusing on the unity and coordination of corporate appearance colors, neat and lush flowers, plants and trees, and the appearance of clothes and clothing. Neat and elegant, the equipment is placed in beautiful streamlines. But this superficial prosperity cannot cover up the pale core of corporate spirit.

(5) Rigid corporate culture

Some companies one-sidedly emphasize orderly work discipline and absolute obedience from subordinates to superiors, equating strict militarized management of employees with the enterprise Cultural construction has resulted in a tense and dull atmosphere within the organization, and a lack of creativity, vitality and cohesion, which has led to the misunderstanding of rigidity in corporate culture.

Based on the emergence of the above phenomena, the construction of corporate culture can easily move towards formalization. For this reason, Huaheng Zhixin analysts provide effective reference opinions on how to promote the implementation of corporate culture based on many years of experience in human resources consulting services.

(1) Strengthen publicity and enhance recognition of corporate culture.

According to the companies that Huaheng Zhixin has served, we summarize the development process of the company as "a one-year company relies on luck, a ten-year company relies on technology, and a century-old company relies on culture." Corporate culture construction As a modern management method, its purpose is to transform corporate concepts into system construction and behavioral norms, so that employees can correctly understand, truly identify and consciously practice them. After years of active exploration and careful building, each unit has established a corporate culture architecture system with corporate culture and service brand as the main content. The focus of subsequent work will be publicity. It is necessary to promote the connotation, significance and value of corporate culture so that employees can enhance their understanding and recognition of corporate cultural concepts, and then transform them into conscious actions. The promotion of corporate culture can also enhance the sense of corporate responsibility and honor of employee cadres, and enhance the corporate culture. Internal cohesion.

(2) Create a positive atmosphere and strengthen the appeal of corporate culture

Increase publicity and actively use intranets, internal journals, briefings and other forms to provide guidance and let companies Concepts and cultural connotations are rooted in the minds of employees, and we actively promote the will-based project.

Specifically, the corporate culture logo is sprayed on prominent locations in each office, on door plaques and vehicles, and the visualization project is vigorously promoted to enhance morale and establish image with behavioral culture; continue to carry out the "Two Supremacy" theme practice at the post activities, and vigorously publicize employees’ own affairs and things around them, so that corporate culture and corporate culture service brands can be seen and grasped; we must vigorously carry out various cultural and sports activities that are healthy and uplifting and popular, continuously enrich the cultural life of employees, and enhance The collective cohesion and combat effectiveness make the corporate culture penetrate into every corner and integrate into every employee.

(3) Serve the corporate strategy and identify the landing point of corporate culture.

Corporate culture construction needs to obey and serve corporate strategy. Corporate culture will be meaningless if it deviates from corporate strategy. In the face of fierce competitive environment, urgent development situation, and severe development tasks, corporate strategy will be the direction for enterprises to strive for, and it has great guiding significance for the reform and development of enterprises. Therefore, corporate culture needs to meet the requirements of strategic strategy realization, the requirements of rich and scientific development concepts, and can correctly guide the production, management and operation of enterprises. To this end, the construction of corporate culture needs to reflect advanced ideas such as people-oriented, safe development, sustainable development, harmonious development, and ecological development, and lead employees to establish good professional ethics and behavioral norms that are compatible with modern corporate systems.

(4) Throughout corporate management, enhance the presence of corporate culture.

Management is the eternal theme of an enterprise, and corporate culture needs to be integrated into management. Among the many elements of business management, the human factor has surpassed other elements and become the most critical factor. On the one hand, corporate culture should be reflected in the selection of corporate talents. Only those who agree with the corporate culture are the employees the company needs. On the other hand, corporate culture is reflected in specific management measures. The management process is a process of practice. We must not only help employees understand the corporate culture, but also make employees aware of how to meet the requirements of the corporate culture. Corporate systems are the foundation of corporate management. Corporate culture should be reflected in the process of revising and improving management systems, forming specific, executable, measurable and assessable measures, and becoming the benchmark for employee behavior.

(5) Construct a corporate institutional system that is consistent with corporate culture.

On the basis of corporate culture promotion, building an institutional system that is compatible with corporate culture can fundamentally ensure the implementation of corporate cultural concepts. Only with the support of culture can the implementation of the system be smooth. Only when culture relies on systems can we ensure the compulsory nature of management. Corporate culture must rely on systems to ensure the compulsory management. Corporate culture must be strengthened through systems, and the promotion of corporate culture must be maintained with a clear system with clear rewards and penalties. Enterprises need to build an institutional system that is compatible with the corporate culture of their unit and put forward specific regulations with strong operability. Only by refining and quantifying the macro concept can this be implemented in every position. Only in this way can the concept of corporate culture be effectively implemented. ;