Advertising Copyright Protection-How to Protect Advertising Copyright

Legal analysis of advertising language applying for copyright protection: advertising language applying for copyright protection: any advertising word is composed of words. If it wants to be protected by intellectual property rights, there are two ways to apply for trademark registration and constitute copyright. According to the relevant laws and regulations, only when the word combination reaches a certain significance can you apply for a registered trademark. Advertising words are often too long, and the content describes the quality of goods, not the source of goods, which does not meet the requirements of significance. Secondly, written expression must be original and reflect enough intellectual achievements, so as to be protected by copyright law. Relatively speaking, advertising words are more easily protected by copyright.

Legal basis: Articles 9 and 40 of the NPC Standing Committee's Decision on Amending the Trademark Law of People's Republic of China (PRC) are amended into three paragraphs: "If a registered trademark of another person is counterfeited, which constitutes a crime, criminal responsibility shall be investigated according to law in addition to compensation for the losses of the infringed person." "If the forgery or unauthorized manufacture of another person's registered trademark logo or the sale of the forged or unauthorized manufactured registered trademark logo constitutes a crime, criminal responsibility shall be investigated according to law in addition to compensation for the losses of the infringed party." "Whoever knowingly sells goods with counterfeit registered trademarks, which constitutes a crime, shall be investigated for criminal responsibility according to law, in addition to compensating the losses of the infringed." This decision shall come into force as of July 1993. The Trademark Law of People's Republic of China (PRC) is revised and re-promulgated according to this decision.

Can advertising language apply for copyright protection? Legal subjectivity:

If the advertising language is original and can be expressed in a certain form, it can be registered as a written work. Advertising language is generally to apply to the local provincial copyright bureau or China Copyright Protection Center, and submit relevant materials to pay the fees.

Legal objectivity:

Article 52 of the Copyright Law, anyone who commits one of the following acts of infringement shall bear civil liabilities such as stopping the infringement, eliminating the influence, making an apology and compensating for losses according to the circumstances: (1) publishing his work without the permission of the copyright owner; (2) publishing a work created in cooperation with others as a work created by oneself without the permission of a co-author; (three) did not participate in the creation, in order to seek personal fame and fortune, signed other people's works; 4. distorting or tampering with other people's works; (5) plagiarizing other people's works.

How to protect the copyright of advertising language? Any advertising word is composed of words. If the combined words are to be protected by the copyright of advertising language, there are only two ways: applying for registered trademark and constituting copyright. Copyright Law Article 3 Works mentioned in this Law include works of literature, art, natural science, social science and engineering technology. Created in the following forms: (1) written works; ② Oral works; (3) Music, drama, folk art, dance and acrobatic works; (4) Artistic and architectural works; (5) Photographic works; (6) cinematographic works and works created by methods similar to cinematography; (seven) engineering design drawings, product design drawings, maps, schematic drawings and other graphic works and model works; Eight, computer software; (9) Other works as prescribed by laws and administrative regulations.