What does Li Ning's new LOGO stand for? What does Li Ningbiao mean?

The new logo of Li Ning brand not only inherits the visual assets of classic LN, but also abstracts Li Ning's original "Li Ning Crossing" action and interprets sports values in the form of "people". Encourage everyone to express themselves and realize themselves through exercise.

The person in charge of the brand of Li Ning Company explained: "Everyone is encouraged to express themselves and realize themselves through exercise. The new logo lines are cleaner, the outline is tougher and more dynamic. "

Extended data

Li Ning Company, founded in 1990, is a leading enterprise in the sporting goods industry in China, the first sporting goods enterprise in China to build a design and research center for domestic sportswear and footwear products, the first enterprise to implement ERP, and the first enterprise to be listed overseas. Its development goal is to become a leading sporting goods brand company in the world.

Headquartered in Beijing, Li Ning brand takes "anything is possible" as its brand slogan. It is a professional sports brand that truly represents China, and it is also the first China sports brand to sponsor the sports delegation of the China Asian Games/Olympic Games, the first to appear in the American NBA and the first to sponsor top foreign sports teams. This indicates that the development of sporting goods industry in China has entered a new stage.

References:

Baidu encyclopedia-Li ning sporting goods co., ltd.