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What kind of public relations strategy does French brandy use to enter the American market?

With the help of the celebrity law, the brandy produced by the French brandy company is famous in China and sells well, but it has been difficult to open the market in the United States. The company has made many sales plans, all of which have little effect.

Later, someone offered a plan to make use of the 67th birthday of American President Eisenhower to add icing on the cake. The company accepted the proposal. In order to attract the attention of the nationals of both countries, the company announced the gift-giving procedure, which was first sent to the United States by special plane, and then French youths dressed in traditional French costumes entered the White House with gifts, and then a grand wine-giving ceremony was held on the lawn of the White House. The news spread and immediately became a hot topic.

People are scrambling to see the elegance of this precious gift. On Eisenhower's birthday, these two barrels of brandy, which have been stored for 67 years, finally appeared, almost turning the president's birthday party into a brandy development exhibition, so the rush to buy French brandy suddenly set off in the United States, and finally the French brandy swaggered into the American market.

expanded information

firstly, the wine merchants made a big public opinion through the news media, saying that they would give two barrels of 67-year-old brandy as gifts to President Eisenhower on his birthday, and held a grand ceremony in front of the White House.

As we all know, France has given many meaningful gifts to the United States in history, such as the famous Statue of Liberty. This time, French wine merchants wanted to deliver wine at the president's birthday ceremony, which naturally aroused great interest, and newspapers and radio stations rushed to report the news.

the wine delivery ceremony and its grand scene are naturally another big news, and newspapers and radio stations have made a lot of reports. In those days, people talked about French brandy. In this way, the famous French brandy was continuously put on the American table by Eisenhower's fame.