Civilized City Public Welfare Posters-What are public welfare posters?

Create a civilized city promotional poster picture

Civilization is a prominent label of a city, and now more and more cities are joining the ranks of creating a civilized city. Below are the promotional posters for creating a civilized city that I compiled for you. I hope you will like them!

Poster for creating a civilized city

Public poster for creating a civilized city

Create a national civilized city propaganda slogan

Create a civilized city and create a livable city

Carry forward the spirit of society and create a civilized city

Strive for innovation A national civilized city, improving the happiness index of the people

Creating a civilized city and being a civilized citizen

Everyone participates in the creation and enjoys the fruits of civilization

Strive for innovation A national civilized city, creating the best livable environment, and building a prosperous and beautiful city

Use the power of the whole city and gather the wisdom of the whole city to strive to become a national civilized city

Start from yourself, Start with the details and create a civilized city

When creating a city, it doesn’t matter who you are, everyone is the master

Everyone is the image of the city, and everything is related to the creation of a civilized city.

Everyone works hard to create a city, and civilization is passed on to you and me

Create a civilized industry and create a civilized service brand

Build an image with every word and deed, and see civilization with every move

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Build an image of tourism integrity and create a civilized city across the country

Create tourism with integrity and create a civilized city

Build an image of tourism window and build a civilized city in the city. What are the public welfare posters for the industry?

The aesthetic pursuit in traditional Chinese aesthetics subtly affects modern advertising poster design ideas, and advertising poster design ideas in turn influence traditional national aesthetic concepts. This article discusses the reflection of traditional aesthetics in modern advertising poster design. It is pointed out that as a foreign poster art, the works of Chinese designers always reveal the subtle influence of traditional aesthetics. Analyzing these influences and affirming certain positive factors will help develop the poster art of socialism with Chinese characteristics.

[Keywords]: The impact of traditional aesthetics on modern advertising poster design

In our country, advertising has a long history. Oral advertisements for spears and shields during the Warring States Period------The hope of a high school with a banner hanging as described in Han Feizi; the leaflets produced along with printing and engraving during the Song Dynasty, etc. (2) p8, can all be regarded as advertisements The prototype form is an example of the long history of advertising in our country. However, it was in capitalist society that advertising truly became a professional activity and played its huge role. In this sense, my country's poster advertising art can be said to be imported. Posters (POST) are a relatively popular genre in advertising art, used to complete certain publicity and agitation tasks, or to serve purposes such as reporting, advertising, persuasion, and education. In my country, posters used for public welfare or cultural promotion are called public welfare or cultural posters or simply posters; when used for commodities, they are called commodity advertising posters or commodity posters. And all of this is commonly known as advertising paintings, or product advertisements, cultural advertisements, art advertisements, and public advertisements in some foreign countries.

The emergence and development of advertising in various countries around the world follow the same rules. They all come into being with the creation of commodities and develop with technological progress and social development. The innovation of communication methods brought about by the advancement of science and technology has greatly promoted the development of advertising. If the multi-color printed block paintings that appeared on the streets of Paris in 1886 are the beginning of modern posters, then the emergence of posters in our country can be traced back to the calendar advertisements and street sign advertisements that appeared in coastal cities in the 1920s and 1930s and 1940s. logo. Although they have a certain semi-colonial flavor, they are popular among the masses and have penetrated into thousands of households. Therefore, it should be said that they are the development and beginning of poster advertising in my country (1) p87.

In the 1950s and 1960s after the founding of the People's Republic of China, my country's poster art was influenced to varying degrees by posters from the Soviet Union, the Czech Republic, and especially Poland. On the original basis, the ideological and artistic qualities have improved. In the past two decades, with the reform and opening up, the country's poster art has Dongkai also draws on poster art techniques from Western countries such as the United States, Japan, and Europe. It can be said that as a poster art, Chinese advertising design workers have absorbed and learned from many experiences and practices of their foreign counterparts.

Judging from the historical experience of our country’s cultural development, if a country or a nation wants to remain invincible in the development of its culture, it must have the courage to absorb, dare to inherit, and be good at blending. Whether it is from the formation of my country's early Chinese culture until it reached the peak of Han culture, or the flourishing of Tang culture under the influence of the Western Regions and Indian culture, it all shows that only those who dare to absorb can develop, and only those who dare to inherit and be good at blending can finally truly become Master of one's own culture. In terms of poster art, we should still be based on China and face the world. We must not only respect the uniqueness of national art, embody the aesthetic psychology of the Chinese nation, but also reflect the inner spiritual pursuit of modern people. In the design of poster art, we must also look for the roots and the thinking advantages and unique style of our nation’s traditional culture that other nations cannot match. Art must always focus on internal continuity. The emergence and accommodation of an art form require a specific historical and cultural background, including a nation's lifestyle, customs, ethics, aesthetic habits, etc., which constitute a potential deep cultural structure. It is deeply locked in the psychology and spirit of the nation, regulating and restricting the development of national culture and the intervention of foreign culture. Because of this, as a foreign poster art, the works of Chinese designers always reveal the subtle influence of traditional aesthetics. Analyzing these influences and affirming certain positive factors will help develop the poster art of socialism with Chinese characteristics. Below, we will conduct a certain analysis from this perspective.

First of all, the role of posters in conveying information and agitating propaganda confirms its special form. It is different from easel paintings or prints. It requires clarity at a glance, conciseness and clarity, so that people can clearly see the things to be promoted from a certain distance in an instant. In order to achieve this goal, propaganda posters often adopt a series of hypothetical techniques to highlight the key points, delete minor details, details, and even backgrounds, and can combine different proportions and activities that occur at different times and spaces together. And often use symbolic techniques to inspire people's associations. Therefore, its conception must be able to overload reality, the composition must be summarized and concentrated, the image must be concise and exaggerated, and strong and vivid colors must be used as techniques to prominently and eye-catchingly express the things to be promoted, express the inner connection between objects, and give the picture A broader meaning enables people to associate a broader life in a limited picture and feel new meaning. In these aspects, traditional Chinese aesthetics can provide designers with a lot of nutrition.

For example, in terms of conception, one should be used as ten, and less should be used as more. In composition, white should be used as black, and everything without painting will become a wonderful scene. It is sparse but can be scattered, and the contrast relationship is close and airtight. , the exaggerated images between similar and dissimilar are all precious treasures left to us by our ancestors

and have been fully reflected in the design of our country's poster art. (4)p68 Jin Daiqiang, a famous graphic design master in Hong Kong, has created a large number of cultural posters. He believes that there are three principles of beauty: the idea comes first and the spirit is derived from the form; innovation inherits the past and starts the future, breaking the old and establishing the new; using it to suit the needs of the user, being flexible and vivid. This actually emphasizes Lao and Zhuang’s philosophical thoughts and the artistic conception of Chinese landscape painting. He advocates integrating the essence of traditional Chinese culture into the concept of modern Western design. Many of his works embody this idea without exception. In his poster design "Freedom" series, he uses Chinese ink painting techniques and integrates the special mechanism effects of modern technology, which is modern without losing tradition.

In the international water-themed poster art exhibition, the water-life-culture poster graphic work uses an extremely strong ethnic decorative stylized graphic image as the background of the entire work, and carries out rich and appropriate blur processing. The picture is artistically expressed in black and white, forming a visual effect of opposition and coordination, conflict and fusion of form and color, constructing a modern graphic design work with visual impact in China's specific cultural scene. The 2008 Olympic bid logo can be said to be a good example. The entire logo shape does not directly borrow from traditional shapes, but uses China’s unique freehand technique between similarity and dissimilarity, which appropriately conveys the Chinese knot and harmony. Two images of athletes. The logo not only reflects the unique aesthetic charm of Chinese culture, but has also been recognized by the world.

As mentioned before, posters are instant art. A good poster should not only make people understand at a glance, but also make people fall in love with it at first sight, be attracted by it, look forward to it, and leave a deep impression. This requires posters to have exquisite ideas. No art can explain everything, especially a special art form like posters, which can make people unforgettable and have endless aftertaste under limited time and space conditions, so it is necessary to use less to win more than one to make ten. (3) p72 Of course, there are still audiences who demand art to tell everything. They demand multiple paintings from posters, which is just as unrealistic as they demand comic strips from sculptures and multiple scenes from Allegro. Using less to make more and going from here to there is a sign of artistic skills, especially poster art, which can only reproduce reality from one aspect of life rather than from all aspects. Any image is just a part of the whole. What is important is whether it can summarize other parts. Posters often include close-ups of faces, hands, eyes, movements, and expressions that fill the picture. As long as you choose the most representative phenomenon and focus on some of its characteristics, you can create a good and concise work. Although the composition is simple, it is required to show a certain and attractive artistic conception. In the artistic conception, the essence of objective things has been concentratedly processed, achieving the blending of scenes, which can affect people's certain emotions, certain experiences, and certain associations. A scholar in the Qing Dynasty once said that a painting is better to make people think than to make people love it. Good posters must be attractive, arouse people's associations, arouse people's good wishes, and express artistic conception. They must have means, which we call craftsmanship. The word "craftsman" has a derogatory connotation in the minds of artists, as in craftsmanship. But there are also compliments, such as ingenuity, that is, you thought of something that others didn't think of. Craftsmanship is a special means used by artists to process objective things. The level of processing means, to a certain extent, explains the level of the author's artistic achievements. Du Fu, a poet of the Tang Dynasty, said that the artistic conception is bleak and hard to come by, and the words are not astonishing. This shows that the creation of artistic conception must take the painstaking efforts of the artistic conception. Specifically speaking, craftsmanship involves selecting materials (taking the most essential parts first), tailoring (removing contamination and preserving clarity), exaggeration (emphasizing the characteristics of the image), positioning (composition), and expression (choosing appropriate techniques) (5) p68, and this Everything is precisely the main method used by our country's poster designers when conceiving.

Traditional Chinese art pays attention to balance and internal rhythm. In the art of seal cutting in my country, there is the so-called sparse and airtight layout rule, which emphasizes the balance in change. This is not only in line with the principle of scientific relativity, but also It conforms to the rules of formal beauty in art. This kind of unified, vivid, rhythmic aesthetic feeling can be seen in our country's posters, which include traditional compositions such as movement and stillness, sparseness and density, diversity and unity, echoes of guests and hosts, virtuality and reality, vertical and horizontal twists and turns, black and white contrast, overlapping and interlacing, etc. It is also common in the laws. In addition, ancient bronze patterns, stone portraits, epigraphy and seal carvings, especially Chinese paintings, cleverly use white backgrounds. The rough and bold black-and-white relationship between folk paper-cutting and orchid cloth, and the density and concentration of woodcut illustrations in the Ming Dynasty, (2)p21 can all be confirmed in the composition of modern poster art.

Western traditional art is based on the concept of geometric space and starts from simulating life phenomena to display the author's creative ideas. The ancient Greek philosopher Aristotle once pointed out: All kinds of art are imitations of the real world, which established the imitation theory of traditional Western art (1) p24.

Wonderful stories such as "A piece of clothing becomes a yin, sweat turns into rain, and shoulder to shoulder" are performed here. The legendary "Strange Stories from a Chinese Studio" was born here. The long cultural context integrates Zibo's excellent traditional culture and modern life. Burst out of strong vitality.

In combination with the requirements of civilized practice in the new era, Zibo City deeply excavated and interpreted the historical connotation, contemporary value and world significance contained in Qi culture, and edited and published the "New Era Civilized Practice Series-Qi Culture Reader" There are more than 110 monographs on Qi culture such as "Qi Culture and Modern Civilization" and "Qi Culture and the New Era". The 17th Qi Culture Festival was held, and in the form of "Ginger Sacrifice Ceremony" and other forms, the cultural heritage was inherited, cultural innovation was promoted, and creative culture flourished. Build cultural material carriers such as heritage parks, cultural parks, museums, and urban streetscape sketches, and integrate China’s excellent traditional culture into every detail of urban construction. Focusing on topics such as Jiang Taigong's military thought, Qi culture and harmonious society, Qi culture and modernization, Linzi and the ancient capital of the pre-Qin Dynasty, the "Qi Culture and Jixia School" summit forum, the China-Greece Classical Civilization Summit Forum, and the World Football Culture Summit Forum were held. More than 80 level-level academic exchange activities were held to create a high-end platform for cultural exchanges, economic and trade cooperation, and creative innovation. Paying attention to the innovative development of excellent traditional culture, and cooperating with high-level professional teams, we have planned and created a number of emerging cultural works such as "Cuju Boy", "Guanzi Shuo" and "Qi Ren Xin Shuo", etc.

——Integrate with the civilized practice of the new era and enhance the "Zibo connotation" in the "two innovations"

Integration of culture and tourism, cultural empowerment. In the practice of civilization in the new era, combined with the "six advancements" of Qi culture, the Qi Culture Festival was created with high standards, and the "Chinese Civilization·Qi Culture Forum", "Jixia Academy·World University Forum", Qi Cultural Knowledge and Interesting Knowledge were held Competition, the first Qi Culture Animation Design Creative Competition and other activities. Taking etiquette education and etiquette activities as the starting point, we will integrate the excellent qualities contained in the excellent traditional Chinese culture of respecting the elderly and loving the young, filial piety and loving relatives, patriotism and family, and observing morality and etiquette into various etiquettes to comprehensively create a "civilized practice" "5 blessing gifts and 10 festival gifts". This year, the city has held more than 650 "Enrollment Ceremony" activities. Nearly 10,000 first-grade freshmen of primary and secondary schools have experienced "respecting teachers and filial piety, advocating morality and determination, and benevolence" in the activities. The essence of traditional culture of "mingli". Implement practical projects of "Cultural Benefiting the People" and use Zibo's unique traditional cultural and artistic forms such as Wuyin Opera and Liaozhai slang to carry out "opera into the countryside" and "one village, one play a year" cultural activities to benefit the people and go to the countryside. Based on the display of the broad and profound Qi culture, we vigorously carry out aesthetic education, and use the "aesthetic" method to paint a new picture of the beautiful countryside of "beautiful people, beautiful homes, and beautiful villages" in the countryside. At the same time, we will gradually integrate aesthetic elements into cultural tourism, urban construction, etc. In all aspects, we will build a new pattern of "global aesthetics". Create a "bookish Zibo", build 38 open city study rooms, "Chuanqi" book garden, and "bookish Zibo Reading Bar", create the city's "15-minute reading cultural circle", and use civilized practices to concretize and streamline the warm ceremony. It promotes the integration of excellent Chinese traditional culture into the daily life of the people.

——Integrating with the civilized practice of the new era, creating a "Zibo landmark" in the "two innovations"

Integrating the urban aesthetic layout, integrating the excellent traditional Chinese culture into every aspect of urban construction Details, bringing people together with culture, gathering people with culture. With Qi culture as the "axis", it radiates and drives multiple "points" of regional traditional culture in Zibo such as pottery and Liuzhou culture, Liaozhai culture, filial piety culture, food culture, Shandong culture, honest culture, and Yellow River culture. Relying on Qisheng Lake Park, Xiaofu River Park, Taigong Lake Park, Yan Ying Park, Tian Qiyuan Park, etc., a traditional cultural display area is set up, using themed sculptures, cultural corridors, sound and light projections, etc. to add regional characteristics. Traditional cultural and historical allusions, famous quotes and other elements of Zibo's traditional culture are used to deeply explain to the masses the governance ideas contained in famous quotes and allusions, so that the masses can accept the influence of Zibo's local traditional culture while enjoying daily leisure and entertainment.

——Integrating with the civilized practice of the new era, cultivating "Zibo quality" in the "two creations"

Qi State politician and thinker Guan Zhong recorded in "Guanzi Zhengshi" : "Don't admire the past, don't keep the present, keep up with the changes of the times and become vulgar.

"The elements of "change and innovation" contained in it are highly consistent with Zibo's current cultural characteristics of reform, innovation, openness, pragmatism, tolerance, heavy industry and business, and respect for merit and merit. Starting from August 23, the Zibo Municipal Civilization Office will The culture is combined with the practice of civilization in the new era, and the heritage and humanistic characteristics of the local excellent traditional culture are explored. 20 public welfare posters "Guan Zi Shuo" are successively launched. The posters quote Guan Zhong's classic expositions on society such as "patriotism, integrity, justice, and harmony." The exposition of the core values ??of the doctrine reveals that the core values ??are in line with the extensive and profound Chinese excellent traditional culture, further guiding the city’s party members, cadres, and the masses to strengthen their cultural confidence and promote the creation of a civilized city with a high degree of cultural consciousness.

Zibo. Xu Yanping, deputy director of the Municipal Party Committee Propaganda Department in charge of daily work, director of the Municipal Civilization Office, and director of the Municipal Information Office, said, “Only by not forgetting the original can we create the future, and only by being good at inheritance can we innovate better. To promote the creative transformation and innovative development of China's excellent traditional culture, we must protect the cultural roots and do a good job of 'dialogue' with the civilized practice of the new era in innovative breakthroughs." (Li Jiexin, Wang Shiqiang, Shi Xuezheng)