How to recruit students for tutoring classes and how to promote them before opening

Publicity strategy

1. Carpet bombing

The team is divided into several groups and is familiar with all the places in the county that have high traffic and where residents gather. Post leaflets and posters in conspicuous places such as street poster boards and community information bulletin boards (within the prescribed range to avoid unnecessary trouble for yourself) to create momentum and let as many target groups as possible see the promotion of the celebrity tutoring class. one.

2. Fixed-point publicity and enrollment

It can also be said to be segmenting the target group, positioning the publicity object as an individual, and dividing the team into 4 groups of 8 people, two people per Team (if there are sufficient publicity personnel, you can form a team again), targeted publicity and enrollment. One team member A distributes leaflets to possible targets, and another team member B sits at the information desk. A introduces tutoring classes to attract target targets. Go to the information desk, and B will explain the relevant details, persuade parents, and persuade their children to participate in tutoring classes.

During this process, B needs to record the contact information of parents so that he can lobby for parents who did not register in time, answer questions and increase the number of registrations.

3. House sweeping

House sweeping requires publicity personnel to have enough perseverance and patience. This work is relatively hard and requires door-to-door publicity building by building and floor by floor. In the process, you may be rejected. , or others do not accept the promotion, we should not be discouraged at this time, we must keep up our efforts and strive for the next company to become our registration target.

In addition, you should pay special attention to your own safety during the process of sweeping the building. Team up with two people and join forces to try your best to persuade the target to sign up for the celebrity tutoring class. Before sweeping the building, it is best to have a certain understanding of the characteristics of the people in the community to avoid thankless efforts and wasted effort.

4. Make full use of preferential strategies and subsidy strategies

Facing the pressure of competition from many professional tutoring institutions in the market, we must make full use of our preferential strategies, that is, group purchase discounts. There is a discount of 30 yuan for 5 people who sign up together, and a 50 yuan discount for 10 people who sign up together. The discount price can also be determined according to the situation. From a marketing perspective, giving profits to consumers has a great effect on promoting product sales, so in front of the target audience When you come to inquire about prices, you can appropriately relax the range of preferential prices. In addition, because there are certain disadvantages in the location selection of tutoring classes, the subsidy strategy should be vigorously promoted during publicity, and travel expenses reimbursement can be provided. This is a failure from a partial perspective, but a profit from an overall perspective.

5. Make full use of the existing registrants and give play to the effect of “passing it on to tens and spreading it to hundreds”

Those who have already signed up can also become our publicity personnel. Introduce people to come for consultation and registration, and give 5 yuan commission to those who have already registered, so as to encourage those who have already registered to recommend acquaintances to come for consultation and registration, which will help broaden our publicity coverage, increase our publicity intensity, and also help make up for our Missing the target audience's publicity, this strategy can also be called the "acquaintance" effect.