Ziyi information synthesis group

Ziyi is the world's leading manufacturer of chocolate, biscuits, chewing gum, candy, coffee and solid drinks. Formerly known as Kraft Foods, Ziyi is the largest food company in the United States and the second largest food company in the world. Kraft Foods was split into two independent listed companies on June 20 12. The name of Kraft Foods was used in the grocery business in North America, and the snack business for the global market was given a new name-Yizi International. Ziyi International is listed on NASDAQ with the stock code "MDLZ". It is a member of Standard & Poor's 500 Index, Nasdaq 100 Index, Dow Jones Sustainability Index and Ethibel Sustainability Index.

On July, 2065438, KLOC-0, Kraft China completed the relevant legal procedures and officially changed its name to Ziyi China, continuing to offer "hundreds of millions of good tastes" to consumers in China. Ziyi China has many brands that are well known and loved by consumers in China, such as Oreo, Fun, Youguan, Leisure, Prince, Taiping, Lezhi, Yikoulian, Hershey, Xuanmai, Maxwell Coffee and Guozhen.

Brand product editor

Olio

Ziyi Oreo

/kloc-was born in the United States 0/00 years ago. It is a superstar and biscuit king of Ziyi International and Ziyi China, and is synonymous with chocolate-flavored sandwich biscuits all over the world. As for the origin of the name "Oreo Oreo", you just need to remember the magical name "Oreo".

1996, "Oreo" came to China. Two pieces of dark chocolate biscuits decorated with a layer of white cream and embossed patterns in the middle, simple and delicious Oreo quickly became the most powerful biscuit leading brand. In order to better cater to the tastes of consumers in China, especially young people and children, "Oreo" has continuously introduced and introduced new tastes and products in China. Today, China has become the second largest Oreo market in the world, second only to its birthplace: the United States.

"Twist, lick, soak", a classic way of eating, passed from mom and dad to children, and from children to family and friends. Sharing "Oreo" moment is a warm moment between family and friends. No biscuit can spread happiness to families all over the world like Oreo-only Oreo.

Quduoduo

Since the birth of 1963, Fun Duo Duo has been a popular cookie brand. In the United States alone, Fun Duo Duo Duo sells more than 500 million cookies every year, and it is also a popular and loved brand all over the world. Fun Duo Duo 1998 entered the China market and brought its signature chocolate biscuits. It quickly gained a foothold in China in a short time, and constantly introduced new flavors that surprised consumers.

Yikoulian

Yikoulian is a world-famous toffee brand, which originated in Britain. In the mid-1990s, Yikoulian brought toffee to China for the first time, and gradually gained the favor of consumers in China. It is a well-known high-end toffee brand in China market, and it is one of the brands with rapidly growing candy categories in recent years.

The unique double taste of a lotus is deeply loved by consumers. Every toffee is rich caramel wrapped in flowing chocolate sauce. Take out one and put it in your mouth; Sip carefully and touch the sweetness of caramel with the tip of your tongue; Gently tolerate, let the rich caramel shell slowly melt in your mouth; Chew as much as you want, and thick chocolate sauce will come out of generate. Every bite is a perfect combination of sweet caramel and mellow chocolate. Bring a wonderful double experience and release the double happiness in your heart.

Xuanmai

Ziyi-dazzling.

In 2005, Stride was born in the United States, and with its cool "S" brand logo and "delicious and lasting" chewing experience, it quickly set off a trend storm among young people around the world. S Xuanmai Sugar-free Chewing Gum 20 12 officially landed in China on September 9th, 2002, and invited Kai Ko, a super popular new idol, as the brand spokesperson. On the same day, Stride Hyun Mai launched "Stride Hyun Mai Enduring Day" in Shanghai fashion landmark Red Square. Hundreds of young people aged 65,438+08-24 experienced the ultimate taste and fun of Stride's dazzling "delicious and lasting".

Stride Hyun Mai has introduced three flavors in China: Hyun Dong Mint, Shuimi Watermelon and Yuedong Fresh Fruit. The 28 unique packages launched by SPOD in the world fully demonstrate their portability and sharing characteristics, and there are 6 and 12 "money packaging" cool designs, leading the trend of chewing gum packaging. Kraft Foods invested $45 million to establish an American R&D center with 200 professional chewing gum R&D personnel, which provided strong technical support and quality assurance for Stride.

Youguan

Ziyi-excellent crown

Youguan, formerly known as Danone milk crispy biscuits and Danone milk extra-thick biscuits, was sold in China market as early as 1998. In 2008, parent brand, as these two products, was listed grandly and became the most popular biscuit brand in China market.

Youguan is rich in authentic milk ingredients, and its taste is fragrant and wonderful, which is deeply loved by children. The unique "Golden Ten" nutritional formula supplements 10 vitamins and minerals needed for children's growth, laying a good nutritional foundation for children's healthy growth.

Idle interest

Ziyi-recreation

"Leisure" has long been synonymous with salty biscuits. As the most popular biscuit brand, it sells well in European and American markets. Its crisp taste attracts consumers of all ages. Leisure is the first salty biscuit in East China, which is widely recognized for its unique crispy taste and supported by loyal consumers. When people talk about leisure, they think of classic yellow packaging and octagonal biscuits.

Quiet and peaceful

Taiping's products can be traced back to the birth of 1892 Digestive Cake in Britain, and China consumers' understanding of Taiping brand began with 1989 Taiping Comb, which was listed in Hongkong. Today, Taiping carding has become the leading brand of carding biscuit products in China. Over the years, Taiping brand has been committed to developing delicious and nutritious healthy biscuits.

As the flagship product of Taiping brand, Taiping brand laid the foundation for the brand's great praise. The selection of high-quality wheat flour, fermented and baked for 12 hours, has become the secret to ensure the unique taste, crisp texture and fragrance of Taiping carding. Taiping carding is light in taste, low in sugar and not greasy, which is beneficial to human digestion. Because it is healthy and delicious, it is deeply loved by consumers of all ages. At the same time, it can be eaten together with jam, fruit and vegetables, with richer taste, more diverse tastes, delicious and healthier.

Lezhi

Lezhi Biscuit 1934 was born in the United States, and it won wide popularity among consumers within three years after its listing. Because it is exquisite and charming, people use the homophonic word "Ritz" of "Ritzy" (luxury goods) as the brand name. Young boys even choose to use cookies instead of chocolate to express their affection for their favorite object.

During the period of 1988, Lezhi thin-slice salty biscuits entered the China market and quickly grew into one of the first-class biscuit brands in China.

He Shi

Ziyihao

Hershey is the world's leading candy brand. 1927 Dutch brothers in England found that the combined formula of menthol and eucalyptus oil can bring a unique cool feeling. They applied this unique formula to cough candy and began to sell this product. In 1950s, this cough candy was brought to America, and Warner Company realized the potential of this product, and purchased the Dutch brand and its factory in Manchester at 1964. Today, Hershey has developed into the largest mint brand in the world. On the streets of Paris, new york Supermarket enjoys the coolness of the whole world. In the Asia-Pacific region, Hershey has also rapidly grown into the most widely marketed brand.

From 65438 to 0996, Hershey landed in China market, and with its five kinds of cool mints and young and fashionable advertising ideas, it brought a brand-new immersive and refreshing feeling to consumers in China. In the eyes of consumers, Hershey has become synonymous with mints. Since then, Hershey has listed the Vigo C series in China. Fruit candy rich in vitamin C is as delicious and healthy as fresh fruit, which brings infinite vitality to Hershey brand.

maxwell

Maxwell coffee has been well received in North America since 1892, and 1984 was first introduced to China.

From 65438 to 0892, Joe Cheek, an American dieter, invented a new coffee with strong fragrance and unique taste, which quickly became popular in Maxwell Hotel where local celebrities often held social gatherings, so this coffee was named Maxwell. "Drips are fragrant, but the meaning is still unfinished" is the evaluation given by former US President Roosevelt after tasting Maxwell coffee for the first time. Since then, "Drips are fragrant, but the meaning is still unfinished" has become a famous advertising slogan of Maxwell Coffee, and it is also the best inheritance of the brand's century-old quality.

Guozhen

From 65438 to 0957, Guozhen was born in the United States and quickly became a global brand of solid instant drinks. Guozhen has a variety of fruit flavors and is rich in various nutrients, such as vitamin C, vitamin A, vitamin B6, folic acid, nicotinic acid and so on.

From 65438 to 0986, Guo Zhen entered the China market. Guozhen has a variety of fruit flavors to choose from: sweet orange, mixed sweet orange and peach, lemon, pineapple, mango, apple, peach and grape. In addition, Guozhen 500g series is the most cost-effective product, and a pack can make 4.4 liters (20 cups) of drinks. Concentrated cups are also popular with young mothers because of their portability.